Marketing automation

Marketing automation

For the ultimate B2B experience

What is marketing automation?

It enables your company to use systems that generate and nurture leads. The result is increased conversion by applying the right message on the right media: email, online ads, dynamic content, website landing pages, and ultimately a call from your sales team.

How does marketing automation work?

It brings together processes that map content to the customer journey. A marketing automation platform (MAP) uses technology to handle the repetitive work. It sends automated personalised emails that align with your customers’ needs. The functionalities of a marketing automation system include:

  • Email marketing
  • Lead scoring
  • Lead nurturing
  • Website tracking and dynamic content
  • Integration with your CRM system
  • Social media tools and integration
  • Multi-channel campaigns
  • Metrics and ROI reports

Marketing automation enables you to monitor your marketing activities more efficiently and improve them. It makes it easier to nurture your leads and convert them into customers.

Which marketing automation fits best?

We’ll help you choose a scalable solution that fits your needs. Together we’ll define your selection criteria. We’ll inventory your current CRM and other marketing technology. We’ll then discuss your objectives, your sales territory (local to worldwide), and your number of users to recommend a choice of solutions.

Platforms we recommend include Oracle Eloqua, Act-On, Drift, Salesforce Pardot, and Marketing Cloud. Our specialists can take care of deployment, train your team, and set up your campaigns.

The advantages of marketing automation with SPOTONVISION

  • Fast implementation gets you started immediately
  • Outsourcing or full-training for your team
  • Real impact by combining technology and marketing strategy

How we work together

If you get started with marketing automation, we help you in choosing the right software, its implementation and the training of your team. To get the most out of your systems, we develop and build campaigns that will give your lead nurturing and conversions an incredible boost.

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