Checklist
Checklist Buyer persona implementation
Do not let your buyer persona end up in a drawer. Keep an eye on your persona and keep the insights up to date. Here’s a checklist on how to keep your buyer persona alive, from the moment of birth.
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Recording
Recording: Creating content that converts
Quality content in B2B is about helping your buyer to buy. Find out what you need to create content that converts from this webinar.
Recording
Recording: Getting started with ABM
We'll take you through the basic building blocks of a succesful ABM, including several case studies from Cyclomedia.
Booster Pack
ABM Booster Pack
Learn a lot about ABM strategy; from understanding your audience to launching your first campaign and measuring its success, including practical examples.
Scan
B2B Campaign Maturity Scan
In less than 5 minutes, you will have an insight into the steps you can take to become the best-in-class in B2B marketing.
Checklist
Checklist B2B Campaigns Maturity Model
Improve your campaign performance today. Understanding where you stand in your maturity is key to creating improvements in your off- and online campaigns.
The B2B Campaigns Maturity Model helps you drive change on the road to success.
Recording
Recording: How to build an ABM engine
In a live session Karin Schaff Glazier will get you prepared to take the first steps toward a fruitful ABM journey.
Recording
Recording: ABM at scale at Unit 4
Find out how 100% alignment between Marketing and Business Development on processes, systems and objectives delivered an ABM programme to Unit4 that scales.
E-book
Account-based marketing in 5 steps
In this e-book, we take you through 5 steps in the world of account-based marketing.
E-book
Ebook Customer Journey
Do’s & dont’s of the customer journey
Infographic
Infographic content marketing optimization
Optimize your content marketing strategy in 5 steps.
Infographic
10 tips for an agile B2B marketing team
Check out our tips for an agile team leading towards a new era of marketing.
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