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Are you curious about the B2B marketing trends of 2017? Perhaps you’re more interested in knowing which technologies can help you leverage on these trends? During this 30 minute webinar, we will show you what the expected trends for 2017 are. We will also outline the impact of these trends on technology choices.

More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. In this webinar we will share best practices regarding the KPIs that can be used to track customer journey success.

[In Dutch only] In collaboration with Canon, spotONvision has executed the research study ‘Customer Centricity Marketing Expedition.’ The research answers the question how can a marketing department smoothly navigate customer centricity, innovation and technology. Ready to start incorporating customer centricity in all your marketing activities? Follow this webinar and learn how.

Marketers know their role has changed dramatically in the last few years. Once upon a time the sales person controlled the sales cycle. Today, because of online research, buyers are much more informed about what they want to buy before that first sales contact. Marketing now educates the buyers in the early sales cycle. Learn about the hidden sales cycle and how marketing can help sales take advantage of the new buying process.

[In Dutch Only] What is marketing automation? How do you use it and how does it affect both the marketing and sales department? This webinar will explain the basics of Marketing Automation and will inform you on the latest developments. The tool is becoming increasingly popular and it allows companies to increase conversions and revenue.

[In Dutch only] The marketing department is frustrated in most B2B companies. Sales does not follow up on the leads provided, while they complain that the quality of the leads is inadequate. Over 70% of these companies don’t have a streamlines lead management process. In this session you will learn what Lead Management is and why it is necessary in B2B, how it increases revenue and conversions and how it aligns marketing and sales.

[In Dutch only] Understanding the buyer is crucial to any B2B marketing strategy. The Business Buyer Insights report shows marketers how their target audience searches for provides of a service or product. The webinar gives more in-depth information about the subject and shows more information about the results published in the report.

[In Dutch Only] How do you effectively use Social Media in B2B marketing? This webinar will give insights, tips and tricks to achieve the most effective Social Media marketing strategy for your business.

Using Buyer Personas you can provide the right information to the right person at the right time. How do you do this? Follow this webinar and learn how.

[In Dutch Only] How do you integrate social media into your B2B marketing strategy? This webinar will give you in-depth information about this question and will help you to develop an effective marketing strategy.

In Dutch Only] How to engage with customers using content? This webinar will explain how to give your content a central position in your marketing strategy. Want to know more about Contentmarketing? Then don’t hesitate to sign up.

[In Dutch Only] Despite developments, email marketing is still a very important part of B2B Marketing. This strategy can be perfectly combined with social media marketing, to get the most insights of your buyer and their needs.

[In Dutch Only] To be succesful in B2B Marketing, you need to engage with your customers. By viewing this webinar, you will learn more about the possible ways to become better at customer engagement.

[In Dutch Only] Buyer Persona’s let you effectively market your product or service. The strategy allows you to have better insights in your buyer.

[In Dutch only] Is the buyer central to your marketing strategy? That would have to be, if you want to be successful as a marketing department. Marketers must understand their target audience and buyer personas are an excellent way to do that. Learn how to get a better understanding of your buyer and how to best assist her/him during the buying process.