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E-books, checklists and more useful tools to grow your business
Checklist Buyer persona implementation
Do not let your buyer persona end up in a drawer. Keep an eye on your persona and keep the insights up to date. Here’s a checklist on how to keep your buyer persona alive, from the moment of birth.
Recording: Creating content that converts
Quality content in B2B is about helping your buyer to buy. Find out what you need to create content that converts from this webinar.
Recording: Getting started with ABM
We'll take you through the basic building blocks of a succesful ABM, including several case studies from Cyclomedia.
ABM Booster Pack
Learn a lot about ABM strategy; from understanding your audience to launching your first campaign and measuring its success, including practical examples.
Download Booster Pack
B2B Campaign Maturity Scan
In less than 5 minutes, you will have an insight into the steps you can take to become the best-in-class in B2B marketing.
Do the scan
Checklist B2B Campaigns Maturity Model
Improve your campaign performance today. Understanding where you stand in your maturity is key to creating improvements in your off- and online campaigns. The B2B Campaigns Maturity Model helps you drive change on the road to success.
Recording: How to build an ABM engine
In a live session Karin Schaff Glazier will get you prepared to take the first steps toward a fruitful ABM journey.
Recording: ABM at scale at Unit 4
Find out how 100% alignment between Marketing and Business Development on processes, systems and objectives delivered an ABM programme to Unit4 that scales.
Account-based marketing in 5 steps
In this e-book, we take you through 5 steps in the world of account-based marketing.
Ebook Customer Journey
Do’s & dont’s of the customer journey
Infographic content marketing optimization
Optimize your content marketing strategy in 5 steps.
10 tips for an agile B2B marketing team
Check out our tips for an agile team leading towards a new era of marketing.
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