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Recording: B2B Marketing 2023

Go through some predictions and what to expect in B2B Marketing for 2023 with our B2B experts.

B2B Marketing Guide: Reflections & Predictions for 2023

Looking at successful B2B marketing and sales in 2023, we need to embrace anything that helps redefine customer engagement. In this guide, we help you plan for 2023.

How to build a sales enablement plan

Sales enablement will be the key to the success of creating meaningful interactions with customers and achieving the growth of your business.

Recording: ABM Best Practices

Take these best practices from those experienced in account-based marketing on how to create an effective campaign strategy, whether 1-to-few or 1-to-1 ABM.

E-book: Buyer Persona Step-by-step guide

The right message to the right buyer? Where do you start? This step-by-step guide helps you develop a buyer persona. You will find interview tips and you will learn more about the most common mistakes.

Boost your business with Sales Enablement

Help your sales organization by providing them with the right information, content, and tools to sell effectively and efficiently. Learn more about Sales Enablement in this infographic.

Checklist Buyer persona implementation

Do not let your buyer persona end up in a drawer. Keep an eye on your persona and keep the insights up to date. Here’s a checklist on how to keep your buyer persona alive, from the moment of birth.

Recording: Creating content that converts

Quality content in B2B is about helping your buyer to buy. Find out what you need to create content that converts from this webinar.

Recording: Getting started with ABM

We'll take you through the basic building blocks of a succesful ABM, including several case studies from Cyclomedia.

ABM Booster Pack

Learn a lot about ABM strategy; from understanding your audience to launching your first campaign and measuring its success, including practical examples.

B2B Campaign Maturity Scan

In less than 5 minutes, you will have an insight into the steps you can take to become the best-in-class in B2B marketing.

Checklist B2B Campaigns Maturity Model

Improve your campaign performance today. Understanding where you stand in your maturity is key to creating improvements in your off- and online campaigns. The B2B Campaigns Maturity Model helps you drive change on the road to success.

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