Webinar: Buyer Personas and AI: A new era for B2B Marketing?

Successful campaigns start with a deep understanding of your buyer. This webinar recording explores the importance of buyer personas and how you can gather valuable buyer insights. Understand how AI changes the game and how to drive campaign success.  

What you will learn:

  • The power of buyer insights for your campaigns 
  • How to build a comprehensive buyer persona 
  • How AI is changing the B2B game 
  • How to leverage data to fuel campaign performance