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Last year spotONvision founded a new technology start-up Enspark.io. The company aims at accelerating sales teams in ICT who use Salesforce CRM.

With the Eloqua Cloud Excellence Implementer (CEI) certificate, spotONvision has now received the highest possible partner certificate of Oracle as a B2B marketing agency. Oracle offers leading and advanced possibilities for SaaS and IaaS and is mainly known in the marketing world for the Eloqua marketing automation system.

From now on, the spotONvision team will be working in a beautiful new office. We have grown considerably in recent years, and we felt it was only right to accommodate our team in a modern office.  With more space, meeting rooms and modern facilities. We are still in Amstelveen, but just a few blocks away.

The greatest forces of change are the buyers and their buying habits. B2B marketers need to know how to take advantage of these trends in order to develop and execute marketing plans for 2017 and beyond. With the rapid pace of innovation in marketing technology and an overwhelming number of online marketing tools to choose from, many B2B marketers are struggling to understand how to implement the right technologies and methods that will help them achieve their objectives and goals.

spotONvision is successful; fun challenging projects and great customers! To properly help existing and new customers we hired new colleagues. Three young professionals joined spotONvision. We are very happy with these new team members!

Founded in Amsterdam by Ingrid Archer and Shimon Ben Ayoun, two marketing professionals who are passionate about demonstrating marketing ROI, spotONvision transformed the way European businesses engage in sales pipeline and marketing activities.

Ultimo has recently made lots of progress with their marketing approach. This includes creating the buyer persona ‘Floris’, elaborating a content marketing plan and setting up the marketing automation system ‘Act-On’. To ensure that marketing and sales are on the same page, they urgently needed to make arrangements about the lead process, because when is a lead a qualified lead and how do you together determine the task allocation between marketing and sales?

What did you do before you joined spotONvision?
“I am recently graduated. I studied International Communications and Media in Utrecht. In fact, I started at spotONvision a few months before graduating. During my study years I kept busy with jobs back home in Finland as well as here in the Netherlands. I first entered the B2B-world during a marketing internship with the cross-border payment processor GlobalCollect.”

Year upon year the European B2B Marketing Forum in The Netherlands is the most unique B2B marketing event, certainly worth visiting. On March 17th 2016 we feature Keynote Joseph Jaffe at the Forum. Let’s look at the main reasons to register:

Valentine’s Day is a time of year when you give your near and dear ones a little extra love. As the day approaches, we at the B2B Marketing Forum also want to give B2B-marketers some extra attention. Marketers who register between Friday 5th and Sunday 14th February will receive a copy of ‘Flip the Funnel’ by our keynote speaker Joseph Jaffe for free. The book is an absolute must-have for all B2B-marketers that focus on ‘Customer Growth’.

2015 has flown by and with 2016 fast approaching, it’s time for a short reflection. 2015 has been a great year; a year in which we have been able to help many organizations optimize their marketing projects.

Measuring and improving marketing performance is top of mind of many CMOs today. Moreover, the subject has also gained the attention of executives in other departments as well as by boards of directors.

Do you want to link your marketing to strategic business goals? You’re not alone. Proving marketing ROI and effectiveness has become a top-agenda issue for most CMOs. Knowledge on the subject however is lacking. This was one of the main findings of a recent study by spotONvision: Can B2B Marketers Show ROI?

Are you interested in buyer personas? Join our spotONcoffee! On August 21 you are welcome at our office in Amsterdam. There is no set program: whether would like a personal advice, to have an answer on your questions or to exchange ideas with other B2B marketers, anything is possible. All while enjoying a cup of coffee and a delicious piece

Do you work in an international environment and do you wonder how to make the best buyer personas, how to deploy and use them across multiple countries? Then join us for a look into best practices and international case studies. Register now!

-Digital transformation, technology adoption and pressure from management drive marketers to show ROI-
Amstelveen, 17 March 2015 – Today spotONvision published and presented the findings of a qualitative research study on marketing performance management (MPM). The study encompasses in-depth interviews with marketing executives from leading B2B companies in the Netherlands.

The sixth edition of the B2B Marketing Forum takes place on March 17 in Utrecht. This event is a great opportunity to gain knowledge and inspiration. Sign up now with your marketing communications team and receive a substantial discount:

Valentine’s Day, the day on which you show your loved one that they are the centre of your universe. The organisation of the B2B Marketing Forum wants to offer all B2B Marketers something special for this day. If you register between Thursday 5 & Saturday 14 February for the B2B Marketing Forum 2015, you will receive for free the report ‘Can B2B Marketers Show ROI?’ – a true must-have for marketers who focus on tomorrow rather than today.

Earlier this month spotONvision’s Managing Partner, Ingrid Archer, was the proud recipient of formal certification by the Buyer Persona Institute: “Being certified does not mean that spotONvision will change its way of working, it is merely a confirmation of the quality and level at which we perform our buyer persona projects.”

How do B2B buyers decide on large investments? Any sales or marketing professional would like to have more insights in this process. In the annual Dutch survey for the B2B-community, by spotONvision and TNS NIPO, we looked at B2B-investments of more than €100.000,-. The survey is called Business Buyer Insights XL this year.

The fifth edition of the B2B marketing forum is over. More than 300 national and international visitors and speakers joined the battle of the wall between Marketing and Sales. It was a day with many hands-on presentations, in-depth master classes and informative coaching sessions. Again this year the coveted B2B Marketing Award was handed out to the company with the best B2B marketing case.

The B2B Marketing Award will be handed out for the fifth time in a row during the B2B Marketing Forum on 13 March 2014. This way the organizer, B2B Marketing agency spotONvision puts the most unique organization and marketing strategy in the spotlight in cooperation with BBP Media. The winner will be announced on 13 March 2014 in “De Fabrique” in Utrecht, the Netherland

The B2B marketing Award is not only to be won in the Netherlands. On an international level there is also an award to get. Recently, spotONvision was nominated as a finalist for this award in the category Thought Leader and will go to London on 21 November to hopefully receive this prize. You can find more information on this award on the website or in the blogpost (Dutch only) that recently came out.

spotONvision will become partner of Oracle. With that, spotONvision can support clients with implementing and using top-of-the-line marketing automation system Eloqua. In the Netherlands spotONvision is one of the first B2B marketing agencies that offers Eloqua. Marketing Automation offers companies the possibilCasesity to make marketing more comprehensible, improve the lead generation and lead management process and simplify the work of the marketer. At this time spotONvision is already working with Eloqua for Vodafone Business.