How the ChannelEngine team upskilled with the B2B Marketing Academy

Discover how Dana Connor, VP of Marketing at ChannelEngine, successfully upskilled a selected group from her team with the B2B Marketing Academy through the B2B Vision Academy. Consequently, after completing the B2B Marketing Foundation course, the group gained hands-on expertise, practical tools, and deeper knowledge, enabling them to implement impactful B2B marketing campaigns.

The Challenge

B2B marketing often comes with its own set of challenges—longer sales cycles, highly technical products, and decision-making that involves multiple stakeholders. Therefore, Dana Connor, VP of Marketing at ChannelEngine, recognised that her marketing team needed a solid B2B marketing foundation to succeed. Consequently, she turned to the B2B Vision Academy for their B2B Marketing Academy training. Ultimately, the results exceeded her expectations.

“Enrolling my team in a course can be daunting, especially if it is too theoretical or generic,” says Dana. “But I know now that I can trust SPOTONVISION’s tailored and practical Academy approach to deliver learnings to my team.”

The course – B2B marketing academy

Spanning six weeks, the B2B marketing academy features live, interactive training sessions that not only cover the latest trends but also focus on best practices in B2B marketing. Specifically, topics include buyer personas, buyer journeys, content mapping, and campaign planning. Moreover, each week, the selected group of marketers dove into one topic with a hands-on, practical approach. Finally, the course culminated in a final clinic where they created their own campaigns and received expert feedback.

The result – a more B2B marketing-ready team 

After completing the course, Dana’s team felt equipped to overcome their daily challenges. One participant noted,

“The content mapping method and the offered campaign frameworks were very useful; we could start using it right away.”

Dana herself praised the experience: “A great B2B Marketing Academy, good communication, and a good mix between hands-on and strategy.” Her team gained fresh ideas for campaigns. They also received practical templates and new insights to share across the Marketing department.

Upskilling your marketing team is no longer optional. It is essential for success in the competitive B2B space. The B2B Marketing Academy offers tailored training that delivers real results. Why wait? Join Dana and other satisfied customers to boost your team’s expertise and confidence today!