Not sure if account-based marketing is right for you?

ABM Getting Started session: Find out if ABM is right for you.

A 90-minute working session based on your situation – not a generic presentation.
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The ABM Getting Started session is a 90-minute working session for B2B leaders exploring whether account-based marketing and sales is right for their organisation. Many feel pressure to focus on fewer, higher-value accounts. But it is often unclear what ABM would actually look like, whether the conditions are right, and where to begin. In this session, we work through your specific situation and give you an independent view on the right next step.
In 90 minutes you will:
  • clarify the business case and expected impact of ABM
  • understand what ABM could look like in your organisation
  • explore the impact on people, processes, data, and technology
  • align Marketing and Sales on expectations and commitment
During the session, we’ll cover key trends, the basic principles of ABM, and dive into actionable strategies you can implement.
What you walk away with
  • A shared view between marketing and sales on whether a focused account approach is a fit
  • Realistic expectations about what ABM or key account programmes require to work
  • A concrete suggestion for the next sensible step,  for example an ABM pilot, buyer insight work, or an alternative focus
This session is a strong fit for you if:
  • You feel pressure to focus on high-value accounts, but see too many parallel initiatives
  • There is internal debate about ABM and its feasibility
  • You want an independent, experienced perspective before committing budget
This session works best when both marketing and sales leadership attend. It is not only for marketing. The best results come when both marketing and sales leaders are in the room.

Ready to explore if ABM is right for you?

The right time for this session is when you are considering a more focused account strategy but want an experienced, independent view before investing further. No preparation needed.
I want to learn more Not ready to book yet?

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Frequently asked questions about the ABM Getting Started session

Account-based marketing and sales (ABM) is a B2B growth strategy where sales and marketing work together to focus on a defined set of high value target accounts. Instead of marketing broadly, organisations develop tailored engagement for specific companies and buying groups. For a full explanation, see our blog on account-based marketing.

No. This session is about deciding whether a focused account approach makes sense. If technology is required later, we will discuss it in that context.

That is fine. The ABM Getting Started session can also be used to assess how far you already are and whether ABM language or structure would help.

No. The best sessions include both Marketing and Sales leadership. Where relevant, it can also be useful to include Customer Success or Account Management.

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