ABM Hackathon: Build your first foundation in 2 weeks

Two weeks. Five deliverables. An ABM foundation your team owns and activates immediately.
Book your Hackathon
Many B2B teams want to test account-based marketing before committing to a full programme. The ABM Hackathon gives you the foundation to do that, fast. Two half-day sessions. Two weeks. You leave with everything you need to launch your ABM pilot with confidence. 
What you walk away with:
  • an ideal customer profile
  • a priority account list built with sales
  • messaging for your key accounts and buying groups
  • a first ABM play concept ready to activate
  • a 30-60 day activation plan with clear next steps and responsibilities

How the ABM Hackathon works

Kick-off call

(60 to 90 minutes)
We align on your goals, identify the inputs we need, and decide on the planning. Be prepared, we will give you homework.

Week 1

Session 1 (half day)
We collect input from your team and run session 1. You leave with a draft ideal customer profile, a first account list, initial messaging direction, and homework to bring to session 2.

Week 2

Session 2 (half day)
We use your input to co-create your first ABM play, and build an activation roadmap together.

Evaluation

(60 minutes)
We walk through final deliverables and give you clear recommendations for your next steps, typically the ABM pilot programme.

Learn more

This is for you if:

  • You know ABM makes sense but are not ready to commit to a full programme
  • Your sales and marketing teams are targeting the same accounts but not working together
  • You need to show leadership something concrete, fast

Ready to activate? Start your ABM Hackathon with SPOTONVISION

Leave with an ABM foundation your team can act on straight away.

Get started!

Reach out

Frequently asked questions about the ABM Hackathon

Account-based marketing and sales (ABM) is a B2B growth strategy where sales and marketing work together to focus on a defined set of high value target accounts. Instead of marketing broadly, organisations develop tailored engagement for specific companies and buying groups. For a full explanation, see our blog on account-based marketing.

A validated account list, messaging foundation, first ABM play concept, and a 30 to 60 day activation roadmap. Everything is practical and ready to use.

Relatively light. A kick-off call, one half-day session in week one, some homework between sessions, and a second half-day session in week two. We handle the synthesis and preparation work.

No. Some teams already have account lists or messaging but need to pressure-test and sharpen them. The Hackathon works well in that situation too.

Most teams move into the ABM pilot programme. The Hackathon create the foundation the pilot builds on. Some teams choose to implement the activation roadmap internally first, that is fine too.

No. Technology is not part of the Hackathon scope. If it becomes relevant later, we will advise in context. 

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