ABM Hackathon: Build your first ABM plan in two weeks

A focused sprint that aligns your sales and marketing teams and produces a concrete account-based plan, ready to activate. 
Book your Hackathon
Many B2B teams want to start with account-based marketing but want to test before committing to a full programme. The ABM Hackathon gives you a practical, fast way to do that. In two structured half-day sessions over two weeks, we co-create a real ABM plan your team can act on immediately. 
At the end of the Hackathon your team will have:
  • an ideal customer profile
  • a priority account list built with sales
  • messaging for your key accounts and buying groups
  • a first ABM play concept ready to activate
  • a 30-60 day activation plan with clear next steps and responsibilities
Including a readiness review so you know exactly what you need to launch your ABM pilot with confidence.

How the ABM Hackathon works

Kick-off call

(60 to 90 minutes)
We align on your goals, identify the inputs we need, and decide on the planning. Be prepared, we will give you homework.

Week 1

Sprint preparation and session 1 (half day)
We collect input from your team and run session 1. You leave with a draft ideal customer profile, a first account list, initial messaging direction, and homework to bring to session 2.

Week 2

Session 2 (half day)
We use your input to shape the plan, co-create your first ABM play, and build an activation plan together.

Evaluation

(60 minutes)
We walk through final deliverables and give you clear recommendations for your next steps, typically the ABM pilot programme.

Learn more

Who this is for

This is the perfect starting point when:
  • You want to explore account-based marketing without a large upfront investment
  • Your sales and marketing teams need stronger alignment around key accounts
  • You want to see what ABM looks like for your market before committing to a pilot
Do you need to show leadership something concrete and fast? The Hackathon is your answer.

Ready to activate? Start your ABM Hackathon with SPOTONVISION

Co-create a practical ABM plan your team can act on straight away.

Get started!

Reach out

Frequently asked questions about the ABM Hackathon

Account-based marketing and sales (ABM) is a B2B growth strategy where sales and marketing work together to focus on a defined set of high value target accounts. Instead of marketing broadly, organisations develop tailored engagement for specific companies and buying groups. For a full explanation, see our blog on account-based marketing.

A validated account list, messaging foundation, first ABM play concept, and a 30 to 60 day activation plan. Everything is practical and ready to use.

Relatively light. A kick-off call, one half-day session in week one, some homework between sessions, and a second half-day session in week two. We handle the synthesis and preparation work.

No. Some teams already have account lists or messaging but need to pressure-test and sharpen them. The Hackathon works well in that situation too.

Most teams move into the ABM pilot programme. The Hackathon create the foundation the pilot builds on. Some teams choose to implement the activation plan internally first, that is fine too.

No. Technology is not part of the Hackathon scope. If it becomes relevant later, we will advise in context. 

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