B2B Marketing Foundation: For effective B2B marketing

Join our practical 6-week training and strengthen your understanding of the fundamentals of B2B marketing. Designed for marketing and sales teams who want to better understand the B2B buying process and learn how to truly influence their customers. 
Let’s start! Read the Academy brochure
In today’s world of longer, more complex buying journeys, insight into buyer personas and behaviour is essential. But how do you apply this knowledge effectively in your campaigns and content. This programme helps you:
  • Gain a deeper understanding of B2B buyer behaviour and market trends
  • Understand buyer personas and DMUs, and translate them into action
  • Build a buyer journey based on real customer insights
  • Map the right content to each stage of the buying process
  • Create campaigns that drive results and conversions

What you’ll gain

After this programme, you’ll be able to:
  • Define and prioritize your buyer personas
  • Translate the buyer journey into a concrete content plan
  • Deliver targeted content that fits every stage of the buying process
  • Launch and optimize campaigns using the right metrics
  • Collaborate confidently with sales based on shared insights
Learn by doing!

Who is this programme for?

  • B2B marketers looking for more control over the buying process
  • Marketing and sales teams aiming to improve collaboration
  • Professionals seeking a strong strategic foundation
  • Organisations ready to adopt a buyer-first mindset and approach
Start now!

What’s included

  • 6 live and interactive sessions (a mix of online and in-person)
  • Practical exercises and templates for immediate application
  • Content mapping tools and buyer persona canvas
  • Certificate of completion, including a LinkedIn shareable badge to showcase your skills
  • Access to bonus resources and tools

 

“The training perfectly combined theory and practice. The trainers delivered valuable insights and helped elevate our combined, customer focused, team in a short time!”

Maaike Appelboom, Manager Customer Engagement- Fleet Support

Practicalities

  • Duration: 6 weeks
  • Format: In-person & online interactive sessions in small groups (min. 4 colleagues)
  • Fee: €1,895 per person (discounts available for teams)
  • Language: English or Dutch
  • Region: Europe
For more information check out the B2B Vision Academy Brochure

Frequently asked questions

No, we start from the ground up and build step by step.

Absolutely. Especially if you want to strengthen collaboration with marketing.

Yes! We recommend participation with at least 4 colleagues per company.

Live participation is most valuable, but summaries or recordings are available upon request.

Let’s get started

Book an intake call to learn more about our B2B Marketing Foundation training

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