ABM Essentials: For a solid ABM foundation

Join our practical 6-week account-based marketing (ABM) training and learn step by step how to build and execute a successful ABM strategy. Designed for B2B marketing and sales teams who are ready to get started or want to improve their current approach.
Let’s start! Read the Academy brochure

Why ABM, and why now?

In a world where buyers are more selective than ever, being relevant and personal is key. But how do you organize this in a structured way with your team? This programme helps you:
  • Understand the key principles and types of ABM 
  • Identify and analyse your ideal accounts and buying teams 
  • Create targeted, personalized campaigns 
  • Align marketing and sales around shared goals 
  • Build a practical, actionable ABM plan tailored to your company 
 

What you’ll gain

After this programme, you’ll be able to:
  • Select and prioritize accounts with strategic focus 
  • Map your campaigns to the buyer journey 
  • Design relevant messaging and campaign flows 
  • Involve sales throughout your ABM execution 
Learn by doing!

Who is this programme for?

  • B2B marketers and sales professionals who want to start with ABM 
  • Teams aiming to improve their commercial collaboration 
  • Professionals who want a practical, structured approach to ABM 
  • Organisations looking to increase impact with key accounts 
Start now!

What’s included

  • Six live and interactive sessions with practical exercises 
  • Templates and tools to use during and after the training 
  • ABM cheat sheets and frameworks for B2B campaigns 
  • Real-life ABM case studies 
  • Certificate of completion, including a LinkedIn shareable badge to showcase your skills 
  • Optional follow-up coaching session (on request) 

 

“The training perfectly combined theory and practice. The trainers delivered valuable insights and helped elevate our combined, customer focused, team in a short time!”

Maaike Appelboom, Manager Customer Engagement- Fleet Support

Practical details

  • Duration: 6 weeks
  • Format: In-person & online interactive sessions in small groups (min. 4 participants)
  • Fee: €1.895,- per person (discounts available for teams)
  • Language: English or Dutch
  • Region: Europe 
For more information check out the B2B Vision Academy Brochure

Frequently asked questions

No, we start from the basics and build up step by step.

Definitely, especially for cross-functional teams working on key accounts.

Yes! We recommend at least 4 colleagues from your company. 

Live participation is most valuable, but summaries or recordings are available upon request.

Ready to get started?

Schedule an intro call and discover what our ABM Essentials programme can do for your organisation.

I’d like to schedule a call
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