SPOTONVISION partners with Clay to scale account-based growth
Amsterdam, 12 November 2026 – SPOTONVISION, the European account-based marketing (ABM) specialist, today announces its official partnership with Clay, the AI-powered go-to-market platform for sales and marketing teams.
For 20 years, SPOTONVISION has helped B2B companies understand their buyers and turn that insight into sales and marketing playbooks. Clay adds a layer of AI-powered intelligence and live account data on top of that. SPOTONVISION turns that data into relevant context and builds personalised sales and marketing programmes from it.
The result is a more joined-up approach. Sales and marketing act on the same insight, about the same accounts, at the same time.
From more data to better conversations
B2B buying has fundamentally changed. Many people take part in a purchase, and much of the research happens before buyers talk to sales. According to a Gartner survey of 646 buyers, 67% of B2B buyers prefer a rep-free buying experience.
For sales and marketing teams, the challenge is no longer access to data. It is knowing which accounts deserve attention, understanding what matters to their buyers and finding the right moment to engage.
This is where SPOTONVISION and Clay come together.
Clay enables teams to identify relevant business signals, enrich account intelligence and automate research and workflows. SPOTONVISION adds the strategic expertise.
From insight to action
SPOTONVISION already knows how to collect and translate buyer and buying-group insights. Clay makes it possible to do this for more accounts, more thoroughly and more quickly.
The signal-based approach has four steps:
Signal → Insight → Content → Action
Clay finds the signal, such as a new leader, a hiring push or a change in priorities. SPOTONVISION works out what it means for that account and who is involved. The agency then turns that insight into messages, content and sales activity that fit.
“For 20 years, we have helped B2B companies build stronger relationships with the accounts that matter most. AI does not change that purpose. It lets us understand buyers better, spot opportunities earlier and make every interaction more relevant, at a scale that was not possible before. But technology does not build relationships. People do.”
Shimon Ben Ayoun, Co-Founder and Managing Director, SPOTONVISION
“Sales and marketing teams already have plenty of data. What they need is context they can act on. SPOTONVISION brings deep B2B and account-based marketing experience, and we are pleased to work with them to help teams act on the right opportunities sooner.”
Ferran Puig, Head of Partnerships EMEA, Clay
Where to start: Fast Signal ABM
Companies can start with Fast Signal ABM, an eight-week pilot built around one commercial challenge. This is where you can start:
- Signal to Opportunity: find accounts with a timely reason for sales to start a conversation.
- Signal to Relationship: protect and grow the customers you already have.
- Signal to Lost Opportunities: revive lost or stalled deals when a new signal gives a reason to re-engage.
Companies can begin with external data and add their own website and customer data later. After eight weeks, they review the results and choose to stop, continue monthly or scale up.
Our ambition
SPOTONVISION wants account-based marketing to run all year, not in bursts. Each account gets a joined-up response from sales and marketing whenever a signal appears. Fast Signal ABM is one way to start, and more services will follow.
The agency stays technology independent. It chooses the right tools for each client’s challenge.
SPOTONVISION is listed in Clay’s partner directory
Frequently Asked Questions
Signal-based ABM focuses on accounts that show a reason to buy now. Signals include leadership moves, hiring, expansion and new regulation. We combine several signals into one score, so sales knows where to start.
Fast Signal ABM is an eight-week pilot programme from SPOTONVISION, built on Clay. It has one use case: find new accounts that are ready to talk, or grow the accounts you already have. Sales receives a ranked list and a short brief per account.
It suits sales teams and their managers at mid-size B2B companies. The budget often comes from marketing. Clients can start without data of their own.
Clay is a platform for running sales and marketing plays with AI agents. The agents turn context about a business and its accounts into research, scoring and personalised outreach.
SPOTONVISION has 20 years of B2B experience in buyer behaviour, marketing and sales. Clay adds AI agents that learn a client’s business and accounts. Together, they help sales teams reach the right conversations sooner.
No. SPOTONVISION is technology independent. We choose the right tools for each scenario and start with the client’s problem. Clay is the engine behind Fast Signal ABM.
Clay is a platform for running sales and marketing plays with AI agents that understand a company’s business and accounts. It turns context into research, scoring and personalised outreach, with shared learning that makes each play smarter.