Fast Signal ABM: focus on the accounts that are ready to talk
Start fast. Learn what works. Then scale with confidence.
Choose your starting point
Pick one use case. Start with the one that fits your goal.
Signal to Opportunity
Find new accounts that are ready to talk
- We watch your target accounts for buying signals
- Sales receives a ranked list and a short brief per account
- You can start without data of your own, and ad your website and CRM data later for sharper results.
Outcome: more relevant conversations.
Signal to Relationship
Grow the accounts you already have
- We watch your key customers for a lost champion, a new senior stakeholder or an expansion moment
- Account managers receive a brief with the next step
- This needs your account list and relationship data
Outcome: protected and growing revenue.
Who is Fast Signal ABM for?
- Have target accounts but no clear reason to contact them now
- Need to help sales focus on the right accounts at the right time
- Prefer to prioritise accounts for sales rather than push long lists
- Are ready to start ABM, even without clean data
- Want to test a signal-based approach before scaling it
What will you gain from the pilot programme?
- A clear list of signals that point to buying interest in your market
- A ranked list of accounts, with a reason to act on each
- Feedback from sales on what works and what does not
- A view of which sales and marketing actions to run next
- A clear choice: stop, continue monthly or scale up
How the Fast Signal ABM Pilot Programme works
- Agree your goals, use case and one sales process
- Agree your ideal customer profile (ICP) and target accounts
- Review your last ten won or lost deals to find the signals that matter
- Choose the signals and the scoring, and set up the tracking for your accounts
- Watch your accounts for those signals, using Clay and other data sources
- Have a person check every brief before it reaches sales
- Send sales a ranked list and a short brief per account: why now, who and what to say
- Collect a yes or no from sales on each brief, tune the signals and run again
- Review what sales did with the briefs
- Show which signals led to real conversations
- Advise which sales and marketing actions to run next
- Agree the next step: stop, continue monthly or scale up
What we ask from your team
- A named owner on the sales side
- One sales process to start with
- A short yes or no from sales on every brief
Start your Fast Signal pilot programme
Our ABM track record
Frequently Asked Questions about Fast Signal ABM
Signal-based ABM focuses on accounts that show a reason to buy now. Signals can be leadership moves, hiring, expansion, new regulation or visits to your website. We combine several signals into one score, so sales knows where to start.
Eight weeks, from the first session to the final review. After that, you can stop, continue monthly or scale up.
Not for new opportunities. We start with outside signals, such as hiring, leadership moves and regulation. Your website, CRM and event data make the results sharper. For existing customers, we need your account list and relationship data.
Yes. We build on Clay to find and enrich signals, and add other data sources where they fit.
The ABM pilot programme builds a full account-based approach over three to six months. Fast Signal ABM is the quicker start. It focuses on signals and one use case, in eight weeks. You can start here and grow into the full programme.
We work with public business data and the account information you share.