The State of B2B NL: The Secret Diary of 3 B2B Marketing Managers

This story delves into the professional challenges and experiences faced by Marketing Managers, including CX Managers, CMOs, Digital Marketing Managers, and Revenue Managers. One of the key hurdles in their roles is connecting the dots, understanding the intricate B2B customer journey, and fostering team alignment.

This report offers invaluable guidance for marketing and sales professionals, empowering them to navigate the ever-evolving landscape of their industry.

Gain insights on effectively adapting to industry changes and overcoming the associated challenges.

Key takeaways:

  • read inspiring case studies and get tips from Aareon Group, AFAS, Allianz, Backbase, Elsevier, Miro, SAP, SUSE and Wolters Kluwer
  • navigate the professional challenges with these insights for Marketing Managers
  • dive into a day in the life of a typical B2B Marketing Manager