2027 B2B Marketing & Sales Predictions

B2B Marketing & Sales Predictions 2027

What will it take to turn B2B marketing and sales efforts into real commercial growth in 2027?

Buyers are changing, AI is accelerating, and marketing and sales teams are under increasing pressure to deliver results. Yet many organisations struggle to turn buyer insights, technology and GTM strategies into meaningful action. 

In SPOTONVISION’s annual predictions webinar, Ingrid Archer and Shimon Ben Ayoun explore the latest research from leading industry analysts and share five important shifts that could reshape B2B marketing and sales in 2027.

From evolving GTM operating models and AI-powered account intelligence to opportunity-driven marketing and new ways of measuring commercial impact.

We’ll discuss what these developments mean for marketing and sales leaders and where to focus your priorities for the year ahead.

What you’ll gain from this session: 

• Five key B2B marketing and sales predictions for 2027 
• How AI, buyer intelligence and GTM strategies are changing
• What this means for sales and marketing collaboration
• Where to focus your priorities and investments in 2027 

Join us for 45 minutes of research, perspectives and practical takeaways to help prepare your marketing and sales strategy for 2027.

Details:

• What: Online Clinic
• When: 24 November, 11:00-11:45 AM (CET)
• Language: English
• Speakers: Ingrid Archer & Shimon Ben Ayoun

Send us your challenges  

We’d love to know what you’d like to take away from the sessions. 
Send an email with your challenges to info@spotonvision.com and we will incorporate your questions into our story.