Amstelveen, February 17, 2022 – The B2B campaigns maturity model is a new tool from B2B marketing agency SPOTONVISION. The maturity model helps B2B marketers understand their strengths and the gaps to achieve growth.
The model presents guidance for your growth as a marketer or marketing team. It illustrates how you and your team can progress from level 1 to 4: Starter, Practitioner, Advanced, and Best-in-class. It offers four dimensions to determine successful B2B campaigns: strategy, campaigns, marketing technology and marketing & sales alignment.
Ingrid Archer, the co-founder of SPOTONVISION, explains the dimensions
“These (dimensions) for B2B campaign maturity model have been drawn up based on extensive research among our customers. Most of which are major B2B players in Europe”.
With the model, B2B marketers will be able to understand:
- How mature is the marketing strategy?
- What is the status of (Account-Based Marketing) campaigns?
- Is the marketing technology stack in order?
- Are Sales and Marketing teams aligned?
To start working with the model SPOTONVISION offers an online scan. Based on key questions you can see where you stand and what is needed to be Best-in-Class.
B2B Campaigns Maturity Model
Do the scan and see where you stand in your B2B Campaigning
From strategy to campaigns and marketing technology, we’ve been helping leading B2B companies since 2006. We develop meaningful conversations for customers such as Cyclomedia, Elsevier, De Persgroep, Salesforce, and T-Mobile.
Meaningful interactions that lead to growth of both people and companies is our mission. By giving meaning to data, we help our customers build lasting commercial relationships, during every contact, every time. In this way we create ultimate B2B experiences with a real B2ME character. Together with our customers and partners, we shape the B2B marketing of the future.