Latest insights by

Shimon Ben-Ayoun

Shimon Ben Ayoun is a creative and result-oriented marketing and sales professional with extensive experience in B2B. Meaningful conversations, both on a business and personal level, give him energy. He is a co-founder of SPOTONVISION and the B2B Marketing Forum. Helping you to achieve marketing goals and keeping you informed on the latest trends and developments are at the top of Shimon’s list.
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Marketing Automation
Marketing Automation: the next step in B2B marketing
Both old and new generation B2B marketers will have to get used to the fact that clients and buyers will be more and more result driven and demanding. This brings many challenges for how do you prove what the ROI of marketing is? How do you prove that marketing actually has added value to the company? Marketing Automation has a solution but before you start, there are a few things to consider.
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Marketing Automation, Technology
Coming soon: Marketing Automation, the indispensable B2B Marketing tool
Marketing Automation will continue to evolve and grow in Europe. That is what David Raab, expert in marketingtechnologies and analytics, firmly believes. David: “although the system is still very young in Europe, it will continue to grow and gain more influence. It will not turn into a copy of the American system, but it will have slight differences and will be more customer oriented.”
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Sales Enablement
Revenues growth ambitions for 2013? Have your sales and marketing work closely together
Lack of proper lead management and lead nurturing causes sales to lose leads marketing has painstakingly gathered. We try, sales tries but we just cannot close the deal. Why? Because we speak a different language.
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Marketing Automation, Technology
B2B marketers – Join the revolution!
The revolution is here. We are in the midst of a change that challenges the definition and future of the marketing function. A new era of marketing started, also in B2B. According to Lisa Arthur, Chief Marketing Director at Aprimo (b2b marketing software solution supplier) we have no choice: “You have to join the revolution.”
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Content Marketing, Positioning, Strategy
Seth Godin: Marketers need to be proud of the work they do!
During the B2B Marketing Forum that SPOTONVISION organized recently in Amsterdam, I had a unique chance to interview Seth Godin, Marketing Guru of the 21st century. As I had only ten minutes for the interview, I aimed at getting the best possible information from Seth in the most efficient way. In the meeting Seth gave some extra advice and tips and most of all inspiration to marketers.
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