Latest insights by

Shimon Ben-Ayoun

Shimon Ben Ayoun is a creative and result-oriented marketing and sales professional with extensive experience in B2B. Meaningful conversations, both on a business and personal level, give him energy. He is a co-founder of SPOTONVISION and the B2B Marketing Forum. Helping you to achieve marketing goals and keeping you informed on the latest trends and developments are at the top of Shimon’s list.

LinkedIn

Account-based marketing, Digital Marketing, Marketing Automation

Compare marketing automation platforms for ABM, updated for 2026

In this guide, we examine the ABM functionalities of 5 marketing automation platforms (MAP). Last updated in 2026.

Account-based marketing

10 Things I learned in one day at the Global ABM Conference

In one inspiring day at the Global ABM Conference, SPOTONVISION’s Shimon Ben-Ayoun shares 10 powerful lessons on the future of B2B marketing—from AI-driven personalisation to the human side of buyer-group engagement and marketing-sales alignment.

Account-based marketing

The AI-infused account-based marketing playbook: Smarter targeting, faster personalisation, better results

Learn how AI is transforming ABM today in an interview with Adam Woozeer, exploring real use cases, results, and lessons from the field.

Account-based marketing

Why trust and relationships are the real KPIs in ABM | Insights from Autodesk

At the European ABM Forum 2025, Christian Weiss of Autodesk shared why ABM success shouldn't be measured by leads alone. In this interview, he reveals how trust, context, and strategic alignment are becoming the real KPIs - and why scaling ABM starts with strong relationships.

Account-based marketing, Buyer Enablement, Buyer journey

The hidden realities of B2B Buying anno 2024: insights from a recent interview with Kerry Cunningham – 6Sense

Discover how the evolving B2B buying journey demands a shift from lead generation to trust-driven strategies, brand building, and account-based engagement.

Buyer journey, Sales Enablement

Sales and Marketing building bridges: Insights for B2B leaders

In a recent conversation, Shipra Jain, Senior Director of Sales Strategy at Salesforce, and Shimon Ben Ayoun, Managing Director at SPOTONVISION, discussed how marketing can serve as a sales accelerator, the challenges sales teams face, and the vital role of collaboration.

Campaigns, Lead Management, Lead Nurturing, Sales Enablement

5 tips for great alignment between Sales & Marketing

How do you ensure good alignment between Sales and Marketing? We have listed the 5 best tips for you to improve your B2B marketing campaigns.

Campaigns, Marketing Automation

Hype or reality? Artificial Intelligence and the future of marketing automation

Artificial Intelligence within marketing automation has been an area in which many developments have been taking place for a longer time.

Marketing Automation, Technology

How to get more out of your marketing automation?

Marketing automation can be great tooling in order to achieve your marketing KPIs. However, marketers often find themselves confused about how exactly to use marketing automation to the fullest. When results don’t show overnight, we blame the tool.