Latest insights by

Ingrid Archer

Ingrid Archer is a co-founder of SPOTONVISION and the B2B Marketing Forum. As a marketing and communication professional, she has over 20 years of experience in B2B. Ingrid initiated successful campaigns in various sectors and is an expert in buyer personas, customer journeys, account-based marketing and buyer enablement in B2B. She'll be happy to help you with your latest marketing innovations.
LinkedIn
Buyer Personas, Content Marketing
B2B Content Marketing: Strategy, Goals, and Examples
An effective content marketing strategy entertains, inspires, educates, and convinces your target audience.
Read more
Adoption Internal Organisation, Data & analytics, Strategy
Make the impossible possible: Prove your CX and marketing ROI
B2B Marketing and Sales Predictions for 2023
Read more
Buyer Personas
Buyer Personas: check if your BP is still up to date 
A buyer persona is the best strategy to guide your content and campaign plans. But when to update them? We explore 6 triggers in this blog.
Read more
Digital Marketing, Sales Enablement, Strategy
Digital business transformation is vital for your 2023 success 
B2B Marketing and Sales Predictions for 2023
Read more
Content Marketing
Validate your buyer personas. Especially now!
The world is changing so rapidly that old principles no longer hold true. To understand what our customers need, we should to validate our buyer personas.
Read more
Content Marketing, Data & analytics
A Practical Guide to the General Data Protection Regulation GDPR
The GDPR regulation recognizes different roles in dealing with data, the so-called 'data processors' and 'data controllers'. As a marketer, your position is within at least one of these roles, and possibly even both...
Read more
Sales Enablement, Strategy
What is sales enablement? Strategies, solutions and process 
Sales enablement is the process of providing the sales organization with the information, content and tools to sell more effectively.
Read more

© SPOTONVISION - 2023