Events

The 10th edition of the B2B Marketing Forum is a festival, bringing together all game changers from the past 10 years. Looking to the future, it’s time exploit all our learnings.

spotONvision regularly organizes events regarding B2B Marketing. We organize the B2B Marketing Forum yearly and we are often guest speakers at various events.

Our focus on being customer centric can have certain fundamental drawbacks. Our mindset tends to focus more on our own company’s well being, rather than the buyer’s. What does it actually mean to integrate all our marketing efforts along the customer journey? How can we make our customer-centric plans more actionable, in such a way that our customers truly benefit?

Sales enablement is a process of providing the sales organization with information, content, and tools. Goal is to help sales people sell more effectively & successfully engage the buyer throughout the buying process. How can Marketing enable Sales in a more structured way?

Join us for our very first Act-On user event on the 6th of November!
Our speakers will show you how to take full advantage of your Act-On account. We will guide you through strategy, new product features and practical tips. We will show you how to take the most value from the platform by demonstrating use cases and real life examples.

Are you curious about the B2B marketing trends of 2017? Perhaps you’re more interested in knowing which technologies can help you leverage on these trends?
During this 30 minute webinar, we will show you what the expected trends for 2017 are. We will also outline the impact of these trends on technology choices. If you know what to watch out for you will also know how to adjust your marketing habits.

The availability of a 24/7 digital connection is changing the world of marketing faster than ever. The development and implementation of data and technology offers customers a better customer experience, yet simultaneously for marketers it can pave the way to optimal growth and future success.

By nurturing leads you keep your clients and increase the quality of the leads. So don’t waste time calling clients who are not ready to talk to you. Especially in B2B the average buyers process is quite long and marketing has to make a long-term strategy for that.

By nurturing leads you keep your clients and increase the quality of the leads. So don’t waste time calling clients who are not ready to talk to you. Especially in B2B the average buyers process is quite long and marketing has to make a long-term strategy for that.

Is the buyer central to your marketing strategy? That would have to be, if you want to be successful as a marketing department. Marketers must understand their target audience and buyer personas are an excellent way to do that.

By nurturing leads you keep your clients and increase the quality of the leads. So don’t waste time calling clients who are not ready to talk to you.

Year upon year the European B2B Marketing Forum in The Netherlands is the most unique B2B marketing event, certainly worth visiting. On March 17th 2016 we feature Keynote Joseph Jaffe at the Forum.

At times of unlimited digital possibilities and speed, long-term planning is over. Your customers are becoming more independent as well as more demanding, as they determine their own demands and their own service level.

We all know that acquiring new customers costs about 5 times more than it does to generate new business from an existing customer.

Research predicts that 75% of the Chief Marketing Officers will be responsible for the entire customer experience in 3 years’ time. There is more need for the articulation of an integrated holistic approach than before, mostly because of the vast amount of channels we use and because of the increasing number of ways to engage with a customer.

Looking to gain more business from your strategic customers or key accounts? Then get started with Account Based Marketing. The expectation is that soon Account Based Marketing (ABM) will be one of the most important marketing approaches aimed at increasing the engagement of large strategic customers.

More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey.

Do you work in an international environment and do you wonder how to make the best buyer personas, how to deploy and use them across multiple countries?

Measuring and improving marketing performance is top of mind of many CMOs today. Moreover, the subject has also gained the attention of executives in other departments as well as by boards of directors.

Do you want to link your marketing to strategic business goals? You’re not alone. Proving marketing ROI and effectiveness has become a top-agenda issue for most CMOs.

Proving marketing ROI and effectiveness has become a top-agenda issue for most CMOs. Knowledge on the subject however is lacking. To help marketing executives we have joined forces with NIMA, to provide a unique B2B marketing training program that integrates inspiration, knowledge, personal coaching and hands-on experience.

Campaign management is rapidly changing as organisations shift to a buyer-centric approach. There are many challenges in successfully executing these kinds of integrated campaigns, but also many benefits. Shelby Torrence, Director Campaign Management Services at spotONvision, delved into the challenges and benefits of successful campaign management and walked through a 7-step framework for building successful campaigns.

Are you interested in buyer personas? Join our spotONcoffee! On August 21 you are welcome at our office in Amsterdam. There is no set program: whether would like a personal advice, to have an answer on your questions or to exchange ideas with other B2B marketers, anything is possible.

Can B2B Marketers Show ROI? In the research on B2B marketing performance management, spotONvision interviewed 26 CMO’s and marketing directors of Dutch, leading B2B companies.

Do you work in an international environment and do you wonder how to make the best buyer personas, how to deploy and use them across multiple countries?

With the emergence of CRM, marketing automation and data visualisation solutions, marketers now have more tools available to prove and communicate the added value of marketing.

Is the buyer central to your marketing strategy? That would have to be, if you want to be successful as a marketing department. Marketers must understand their target audience and buyer personas are an excellent way to do that.

Relatively little is known about customer centricity in B2B, especially in the Dutch market. Publications and discussions on this topic are normally limited to B2C.

Do you know quite a bit about content marketing? Do you already know what works and what doesn’t work and have you been able to evaluate your first results? During this masterclass you’ll get tips, tricks and clues to get your content marketing strategy to the next level.

Can B2B Marketers Show ROI? The study focuses on B2B Marketing Performance Management in The Netherlands. To provide more insights, spotONvision interviewed 26 CMO’s and marketing directors of Dutch, leading B2B companies.

The B2B Marketing Forum is a yearly event, that proves to be ‘the-place-to-be’ for every marketer and communication professional. During the day, over 400 B2B marketers are inspired, motivated and educated about the latest developments in marketing strategies and marketing trends.

Global campaigns are a critical component during an organisation’s shift to a customer-centric approach. There are lots of changes in successfully executing these kind of integrated campaigns, but also many benefits. Shelby Torrence, Director Campaign Management Services at spotONvision, delved into the challenges and benefits of successful campaign management.

What keeps a potential B2B buyer awake at night? How and where does the buyer search for and consumes information? What issues and trends does the buyer find important?

Marketing automation is becoming more important for B2B marketers. Organizations are forced to become more and more result focused nowadays. Showing the added value of marketing is a must.

Marketers know their role has changed dramatically in the last few years – once upon a time the sales person controlled the sales cycle. Today, because of online research, buyers are much more informed about what they want to buy before that first sales contact.

The B2B Marketing Forum is a yearly event, that proves to be ‘the-place-to-be’ for every marketer and communication professional. During the day, over 400 B2B marketers are inspired, motivated and educated about the latest developments in marketing strategies and marketing trends.

Webinars are becoming a crucial part of the B2B marketer’s marketingtoolbox. Considering the fact that the new year undoubtedly brings new challenges, developments and expectations, it might be wise to use this tool to reach your target audience.

Are you already in control of your content marketing strategy? Then it’s time to take it to the next level. To achieve that, you will need to map the Buyer Journey and use Content Mapping. Make sure you nurture your leads and align marketing & sales within your organization.

Are you already recycling your content? Too many organizations are spending too much time, budget and effort in the creation of new content. Even though they still have plenty of old content, ready for use.

More and more B2B marketers are talking about marketing automation. By many companies it is considered to be an excellent tool to generate more leads. But what is it exactly?

The marketing department is frustrated in most B2B companies. Sales does not follow up on the leads provided, while they complain that the quality of the leads is inadequate.

How do business buyers find their producers and suppliers of products of services? This is a very relevant question which the Business Buyer Insights 2013 report investigates and explains.