{"id":36737,"date":"2021-08-18T14:35:31","date_gmt":"2021-08-18T14:35:31","guid":{"rendered":"https:\/\/www.spotonvision.com\/cases\/cyclomedia-abm-case-study\/"},"modified":"2024-02-27T12:40:33","modified_gmt":"2024-02-27T12:40:33","slug":"cyclomedia-abm-case-study","status":"publish","type":"cases","link":"https:\/\/www.spotonvision.com\/customers\/cyclomedia-abm-case-study\/","title":{"rendered":"How Cyclomedia excelled with account-based marketing"},"content":{"rendered":"    <style>\n\n            .dw_single_header_block_wrapper_1663c720cd920d { padding-top: 0; }\n    \n            .dw_single_header_block_wrapper_1663c720cd920d { padding-bottom: 60px; }\n        @media only screen and (max-width: 991px){ .dw_single_header_block_wrapper_1663c720cd920d { padding-bottom: 45px; } }\n        @media only screen and (max-width: 768px){ .dw_single_header_block_wrapper_1663c720cd920d { padding-bottom: 30px; } }\n    \n\n    <\/style>\n  \n    \n    <div class=\"dw_single_header_block_wrapper_1663c720cd920d\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>How Cyclomedia excelled with account-based marketing<\/h1><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Talk to us<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2021\/08\/Cyclomedia-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>Cyclomedia is a technology company headquartered in the Netherlands that captures real-world data, transforming it into valuable insights for its clients. Using the world\u2019s most accurate 360\u00b0 street-level imagery &#8211; enhanced by AI-powered analytics, LiDAR and Point Clouds &#8211; Cyclomedia enables its clients to build better cities and overall infrastructure around the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">The Challenge<\/h2>\n\n\n\n<p>Cyclomedia wanted to increase brand awareness, establish themselves as a thought leader and grow their customer base. In this ABM case study you will find out how Cyclomedia focuses activity on Smart Mobility and Smart City infrastructure stakeholders across Spain, France, Italy, and the UK.&nbsp;<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n            .dw_review_slider_block_wrapper_1663c720ce374c { padding-top: 0; }\n    \n            .dw_review_slider_block_wrapper_1663c720ce374c { padding-bottom: 0; }\n    \n\n    <\/style>\n      <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_1663c720ce374c\">\n                            <div class=\"dw_review_slider_block_items\">                    <div class=\"dw_review_slider_block_slide_item\">\n                        <div class=\"dw_review_slider_block_slide_item_columns\">\n                            <div class=\"dw_review_slider_block_slide_item_column left\">\n                                <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><em>&#8220;I like the SPOTONVISION approach, how you move your theory into practice. And we beginning to see the first ABM results, I&#8217;m really excited about that.&#8221;<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n                                <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                        <div class=\"dw_review_slider_block_slide_person_picture\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Duncan-Guthrie-150x150.webp\" width=\"64px\" height=\"64px\" alt=\"\"\/>\n                                    <\/div>\n                                                                        <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Duncan Guthrie, VP Europe &#8211; Cyclomedia<\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_review_slider_block_slide_item_column right\">\n                                <div class=\"dw_review_slider_block_slide_item_buttons_flex\">\n                                    <div class=\"dw_review_slider_block_slide_item_button_next\"><img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/images\/arrow.svg\" alt=\"\" \/><\/div>\n                                    <div class=\"dw_review_slider_block_slide_item_button_prev\"><img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/images\/arrow.svg\" alt=\"\" \/><\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <\/div>                <div class=\"dw_review_slider_block_slide_item_button_next_mobile\"><img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/images\/arrow.svg\" alt=\"\" \/><\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-solution\">Our Solution:<\/h2>\n\n\n\n<p>SPOTONVISION and&nbsp;<a href=\"https:\/\/www.cyclomedia.com\/en?_gl=1*19i0jd0*_up*MQ..&amp;gclid=Cj0KCQiApOyqBhDlARIsAGfnyMqmWojYmozYmopZbwRth-tMNOI8kaXKXfYLyrlPbWtl0UQxPe0q9o0aAg9_EALw_wcB\">Cyclomedia<\/a>&nbsp;started working together over two years ago. The goal was to help the Cyclomedia team focus their marketing efforts on key regions and accounts. The first project involved setting up an overall strategic plan, followed by researching key buyer personas and understanding buying groups within Smart Mobility and Smart City target accounts. And from there we rolled out an ABM marketing approach alongside a wider brand awareness campaign within the four regions.<\/p>\n\n\n\n<p>A key priority was to align Sales and Marketing to expand marketing intelligence and increase lead quality throughout the campaign. Duncan Guthrie:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cI know it\u2019s not easy to keep salespeople engaged, but you have succeeded in keeping us engaged and all of the sessions have been highly interactive.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-result\">The Result<\/h2>\n\n\n\n<p>Together we developed a library of thought leadership and buyer enablement content to engage the selected target accounts. All campaign assets were localised and translated to the local language and culture of each country. The content was based on insights from in-depth buyer persona interviews and was distributed across a range of channels to create brand awareness and generate account engagement.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-xs \"><\/div>\n      \n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Customer testimonial | How SPOTONVISION helps Cyclomedia grow their business\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZRNPoSFzHc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cyclomedia wanted to increase brand awareness, establish themselves as a thought leader and grow their customer base. In this ABM case study you will find out how Cyclomedia focuses activity on Smart Mobility and Smart City infrastructure stakeholders across Spain, France, Italy, and the UK.\u00a0<\/p>\n","protected":false},"featured_media":37508,"template":"","cases_category":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cyclomedia ABM Case Study: Accelerating lead generation<\/title>\n<meta name=\"description\" content=\"Cyclomedia ABM case study: SPOTONVISION helps Cyclomedia to increase its brand awareness, establish thought leadership and generate leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/customers\/cyclomedia-abm-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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