{"id":47306,"date":"2025-10-07T16:00:24","date_gmt":"2025-10-07T14:00:24","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=projects&#038;p=47306"},"modified":"2025-10-03T09:18:45","modified_gmt":"2025-10-03T07:18:45","slug":"effectieve-abm-inzichten-europa-b2b-marketeers","status":"publish","type":"projects","link":"https:\/\/www.spotonvision.com\/nl\/resources\/effectieve-abm-inzichten-europa-b2b-marketeers\/","title":{"rendered":"Effectieve ABM: Inzichten van Europa\u2019s beste B2B-marketeers"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af7284311613 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af7284311613 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af7284311613\">\n        <div class=\"dw_single_header_block_background no_image\" style=\"background-color: #FFF8F7\">\n            <div class=\"container wide dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Effectieve ABM: Inzichten van Europa\u2019s beste B2B-marketeers<\/h1><\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#fff8f7\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns alignwide has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-fe354f19 wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"826\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/10\/ABM-that-delivers_mockup_full.png\" alt=\"\" class=\"wp-image-47302\" style=\"width:372px;height:auto\" srcset=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/10\/ABM-that-delivers_mockup_full.png 669w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/10\/ABM-that-delivers_mockup_full-243x300.png 243w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/10\/ABM-that-delivers_mockup_full-150x185.png 150w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/10\/ABM-that-delivers_mockup_full-300x370.png 300w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/10\/ABM-that-delivers_mockup_full-480x593.png 480w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/10\/ABM-that-delivers_mockup_full-560x691.png 560w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/10\/ABM-that-delivers_mockup_full-667x824.png 667w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Account-based marketing (ABM) gaat niet meer over de vraag \u00f3f je het moet inzetten, maar vooral hoe je het effectief doet. Dit e-book biedt waardevolle lessen van de top B2B-marketeers in Europa, gecombineerd met inzichten van internationale thought leaders en de praktijkervaring van SPOTONVISION. Boordevol praktische tips en voorbeelden, laat het zien hoe je ABM-programma\u2019s schaalbaar maakt, samenwerking bevordert en echt impact cre\u00ebert.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-dit-e-book-ontdek-je\">In dit e-book ontdek je:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Direct toepasbare lessen van toonaangevende Europese B2B-marketeers&nbsp;<\/li>\n\n\n\n<li>Waarom mensen, samenwerking en focus belangrijker zijn dan technologie alleen&nbsp;<\/li>\n\n\n\n<li>Praktijkvoorbeelden en strategie\u00ebn die zorgen voor meetbare resultaten&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-over-ons\">Over ons<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SPOTONVISION is h\u00e9t B2B-marketingbureau voor bedrijven die willen groeien. Van strategie tot campagnes en marketingtechnologie: wij zorgen voor betekenisvolle conversaties. Interacties die leiden tot de groei van zowel mensen als bedrijven.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wij zijn gespecialiseerd in <strong>account-based marketing, buyer persona research<\/strong> en <strong>contentstrategie<\/strong>.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#e3dfff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n<div class=\"\"><div class='_form_147'><\/div><script type='text\/javascript' src='https:\/\/spotonvision.activehosted.com\/f\/embed.php?static=0&id=147&6AF728433A1A4&nostyles=0&preview=0'><\/script><\/div><\/div>\n<\/div>\n\n\n<div class=\"dupi_spacer_content sp-sm \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ontdek hoe Europa\u2019s toonaangevende B2B-marketeers ABM succesvol inzetten. Praktische strategie\u00ebn, lessen en cases in dit gratis ebook.<\/p>\n","protected":false},"featured_media":47290,"template":"","project_category":[192,10],"class_list":["post-47306","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-account-based-marketing-nl","project_category-e-book"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Effectieve ABM: Inzichten van Europa\u2019s beste B2B-marketeers - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Europa\u2019s toonaangevende B2B-marketeers ABM succesvol inzetten. 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