{"id":47158,"date":"2025-09-12T10:27:14","date_gmt":"2025-09-12T08:27:14","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=projects&#038;p=47158"},"modified":"2025-09-12T10:27:16","modified_gmt":"2025-09-12T08:27:16","slug":"het-abm-traject","status":"publish","type":"projects","link":"https:\/\/www.spotonvision.com\/nl\/resources\/het-abm-traject\/","title":{"rendered":"Webinar: Binnenkijken in het ABM-traject"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af728c4bce85 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af728c4bce85 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af728c4bce85\">\n        <div class=\"dw_single_header_block_background no_image\" style=\"background-color: #FFF8F7\">\n            <div class=\"container wide dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Webinar: Binnenkijken in het ABM-traject<\/h1><\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#fff8f7\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-sm \"><\/div>\n      \n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-fe354f19 wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);flex-basis:500px\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>Binnenkijken in het ABM-traject<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ga verder dan de theorie en duik in een praktijkvoorbeeld van een account-based marketingtraject, van de eerste uitdagingen tot meetbare resultaten. In deze sessie deelt Sumi Shukla, Vice President Marketing bij Riverbed Technology, hoe ABM binnen hun organisatie werd ge\u00efmplementeerd, wat werkte (en wat niet), en de lessen die zij onderweg leerden. Aan de hand van echte verhalen en concrete voorbeelden krijg je een eerlijk beeld van wat er nodig is om impact te maken met ABM op schaal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wat je leert:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wat er \u00e9cht nodig is om ABM te implementeren en op te schalen binnen een complexe organisatie.<\/li>\n\n\n\n<li>Lessen uit een enterprise ABM-rollout \u2013 wat werkte, wat niet.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bekijk het webinar voor waardevolle inzichten van experts!<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Getting started with ABM: Inside the ABM journey\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PVGedHr0PBU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#b3a576\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-fe354f19 wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-large-font-size wp-elements-1\" id=\"h-boost-je-b2b-marketing\"><strong>Boost je B2B-Marketing!<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">Schrijf je in om op de hoogte te blijven van de nieuwste <strong>B2B-Marketing updates en exclusieve evenementen<\/strong>.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">E\u00e9n keer per maand rechtstreeks in jouw inbox.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" 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gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gfield--choice-align-vertical\" data-group-id=\"9def166b\" data-field-span=\"12\"><legend id='gfield_label_7_12' class='gfield_label gform-field-label gfield_label_before_complex' ><span class='gform-field-label__text'>Untitled<\/span><span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_7_12'><div class='gchoice gchoice_7_12_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_12.1' type='checkbox'  value='Ja, ik meld mij aan en wil de laatste B2B-marketing updates ontvangen*'  id='choice_7_12_1'    aria-labelledby=\"label_7_12_1 gfield_label_7_12\"\/>\n\t\t\t\t\t\t\t\t<label for='choice_7_12_1' id='label_7_12_1' class='gform-field-label 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