{"id":46133,"date":"2025-06-20T11:14:14","date_gmt":"2025-06-20T09:14:14","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=projects&#038;p=46133"},"modified":"2025-07-25T16:03:19","modified_gmt":"2025-07-25T14:03:19","slug":"abm-inhouse-en-uitbesteden","status":"publish","type":"projects","link":"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/","title":{"rendered":"ABM: Wat doe je in-house en wat besteed je uit?\u00a0"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af72662573f0 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af72662573f0 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af72662573f0\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container wide dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>ABM: Wat doe je in-house en wat besteed je uit?\u00a0<\/h1><\/div>\n                                                    <div class=\"dw_single_header_block_content description\"><span data-contrast=\"auto\">Account-based marketing kan een uitstekend rendement opleveren, maar alleen als je de juiste balans vindt tussen interne capaciteiten en externe expertise. In deze infographic ontdek je hoe je jouw ABM-programma effectief kunt opzetten door inzicht te krijgen in:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>\r\n<ul>\r\n \t<li><span data-contrast=\"auto\">Welke ABM-activiteiten je het beste intern kunt uitvoeren<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\r\n \t<li><span data-contrast=\"auto\">Waar externe bureaus de meeste toegevoegde waarde bieden<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\r\n \t<li><span data-contrast=\"auto\">Hoe je sales, marketing en management optimaal op elkaar afstemt<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\r\n \t<li><span data-contrast=\"auto\">Waarom data, inzichten en gespecialiseerde vaardigheden het verschil maken<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<span data-contrast=\"auto\">Of je nu net begint of jouw ABM-aanpak wilt opschalen, deze infographic helpt je om slimme keuzes te maken over waar jouw team zich op moet richten\u00a0en waar je beter ondersteuning kunt inschakelen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/div>\n                                                                        <div class=\"dw_single_header_block_content buttons\">\n                                                            <a href=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/07\/SOV_Infographic_ABM-inhouse-or-outsource-1.pdf\" target=\"_blank\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Bekijk infographic<\/a>\n                                                                                <\/div>\n                                            <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image no-backdrop\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/ABM-in-house-or-outsource-cover-892x529.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ontdek hoe je de juiste balans vindt tussen interne inspanningen en externe expertise. Deze korte infographic laat zien waar je team zich op moet richten en wanneer het slim is om extra ondersteuning in te schakelen voor succes met ABM.<\/p>\n","protected":false},"featured_media":46114,"template":"","project_category":[192,11,35],"class_list":["post-46133","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-account-based-marketing-nl","project_category-infographic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ABM: Wat doe je in-house en wat besteed je uit?\u00a0 - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Leer hoe je een slimme ABM-strategie opzet. Ontdek wat je intern kunt aanpakken en waar externe expertise voor betere resultaten kan zorgen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABM: Wat doe je in-house en wat besteed je uit?\u00a0\" \/>\n<meta property=\"og:description\" content=\"Leer hoe je een slimme ABM-strategie opzet. Ontdek wat je intern kunt aanpakken en waar externe expertise voor betere resultaten kan zorgen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T14:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/ABM-in-house-or-outsource-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1820\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/abm-inhouse-en-uitbesteden\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/abm-inhouse-en-uitbesteden\\\/\",\"name\":\"ABM: Wat doe je in-house en wat besteed je uit?\u00a0 - SPOTONVISION\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/abm-inhouse-en-uitbesteden\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/abm-inhouse-en-uitbesteden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/ABM-in-house-or-outsource-cover.png\",\"datePublished\":\"2025-06-20T09:14:14+00:00\",\"dateModified\":\"2025-07-25T14:03:19+00:00\",\"description\":\"Leer hoe je een slimme ABM-strategie opzet. Ontdek wat je intern kunt aanpakken en waar externe expertise voor betere resultaten kan zorgen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/abm-inhouse-en-uitbesteden\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/abm-inhouse-en-uitbesteden\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/abm-inhouse-en-uitbesteden\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/ABM-in-house-or-outsource-cover.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/ABM-in-house-or-outsource-cover.png\",\"width\":1820,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/abm-inhouse-en-uitbesteden\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ABM: Wat doe je in-house en wat besteed je uit?\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"name\":\"spotonvision.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\",\"name\":\"SPOTONVISION\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"width\":980,\"height\":410,\"caption\":\"SPOTONVISION\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SPOTONVISION.B2B\",\"https:\\\/\\\/x.com\\\/SPOTONVISION\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/spotonvision\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ABM: Wat doe je in-house en wat besteed je uit?\u00a0 - SPOTONVISION","description":"Leer hoe je een slimme ABM-strategie opzet. Ontdek wat je intern kunt aanpakken en waar externe expertise voor betere resultaten kan zorgen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/","og_locale":"nl_NL","og_type":"article","og_title":"ABM: Wat doe je in-house en wat besteed je uit?\u00a0","og_description":"Leer hoe je een slimme ABM-strategie opzet. Ontdek wat je intern kunt aanpakken en waar externe expertise voor betere resultaten kan zorgen.","og_url":"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/","og_site_name":"SPOTONVISION","article_publisher":"https:\/\/www.facebook.com\/SPOTONVISION.B2B","article_modified_time":"2025-07-25T14:03:19+00:00","og_image":[{"width":1820,"height":1080,"url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/ABM-in-house-or-outsource-cover.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@SPOTONVISION","twitter_misc":{"Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/","url":"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/","name":"ABM: Wat doe je in-house en wat besteed je uit?\u00a0 - SPOTONVISION","isPartOf":{"@id":"https:\/\/www.spotonvision.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/#primaryimage"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/ABM-in-house-or-outsource-cover.png","datePublished":"2025-06-20T09:14:14+00:00","dateModified":"2025-07-25T14:03:19+00:00","description":"Leer hoe je een slimme ABM-strategie opzet. Ontdek wat je intern kunt aanpakken en waar externe expertise voor betere resultaten kan zorgen.","breadcrumb":{"@id":"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/#primaryimage","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/ABM-in-house-or-outsource-cover.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/ABM-in-house-or-outsource-cover.png","width":1820,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.spotonvision.com\/nl\/resources\/abm-inhouse-en-uitbesteden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spotonvision.com\/nl\/"},{"@type":"ListItem","position":2,"name":"ABM: Wat doe je in-house en wat besteed je uit?\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.spotonvision.com\/nl\/#website","url":"https:\/\/www.spotonvision.com\/nl\/","name":"spotonvision.com","description":"","publisher":{"@id":"https:\/\/www.spotonvision.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spotonvision.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.spotonvision.com\/nl\/#organization","name":"SPOTONVISION","url":"https:\/\/www.spotonvision.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","width":980,"height":410,"caption":"SPOTONVISION"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SPOTONVISION.B2B","https:\/\/x.com\/SPOTONVISION","https:\/\/www.linkedin.com\/company\/spotonvision\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/projects\/46133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":4,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/projects\/46133\/revisions"}],"predecessor-version":[{"id":46765,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/projects\/46133\/revisions\/46765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media\/46114"}],"wp:attachment":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media?parent=46133"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/project_category?post=46133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}