{"id":41396,"date":"2024-03-11T12:41:55","date_gmt":"2024-03-11T12:41:55","guid":{"rendered":"https:\/\/www.spotonvision.com\/?post_type=projects&#038;p=41396"},"modified":"2025-02-21T15:46:21","modified_gmt":"2025-02-21T14:46:21","slug":"e-book-buyer-persona-stappenplan","status":"publish","type":"projects","link":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/","title":{"rendered":"E-book: Buyer persona stappenplan"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c61a9f6d3 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c61a9f6d3 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c61a9f6d3\">\n        <div class=\"dw_single_header_block_background no_image\" style=\"background-color: #FFF8F7\">\n            <div class=\"container wide dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>E-book: Buyer persona stappenplan<\/h1><\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#fff8f7\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns alignwide has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-fe354f19 wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"826\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/MicrosoftTeams-image-45.webp\" alt=\"\" class=\"wp-image-39699\" style=\"width:442px\" srcset=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/MicrosoftTeams-image-45.webp 669w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/MicrosoftTeams-image-45-243x300.webp 243w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/MicrosoftTeams-image-45-150x185.webp 150w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/MicrosoftTeams-image-45-300x370.webp 300w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/MicrosoftTeams-image-45-480x593.webp 480w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/MicrosoftTeams-image-45-560x691.webp 560w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/MicrosoftTeams-image-45-667x824.webp 667w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Marketing begint bij het cre\u00ebren van een buyer persona. Dit stappenplan helpt je om een buyer persona op te stellen, bevat tips voor het interviewen en veelgemaakte fouten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Op basis van inzichten uit deze buyer persona\u2019s, gecombineerd met de&nbsp;<a href=\"https:\/\/www.spotonvision.com\/strategie\/buyer-journey\/\">buyer journey<\/a>, ontwikkel je marketingcontent<\/strong>. Bovendien helpt inzicht je om betere beslissingen te nemen over investeringen, contentpromotie en de keuze van kanalen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In dit e-book leer je:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wat is een buyer persona?<\/li>\n\n\n\n<li>Opstellen en inzetten van buyer persona\u2019s<\/li>\n\n\n\n<li>Tips bij het interviewen<\/li>\n\n\n\n<li>Veelgemaakte fouten<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#e3dfff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n<div class=\"\"><div class='_form_15'><\/div><script type='text\/javascript' src='https:\/\/spotonvision.activehosted.com\/f\/embed.php?static=0&id=15&6AF5C61AB4E7C&nostyles=0&preview=0'><\/script><\/div><\/div>\n<\/div>\n\n\n<div class=\"dupi_spacer_content sp-sm \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Een praktisch stappenplan om een buyer persona op te stellen, tips voor het interviewen en veelgemaakte fouten.<\/p>\n","protected":false},"featured_media":41398,"template":"","project_category":[193,36],"class_list":["post-41396","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-buyer-persona-nl","project_category-e-book"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E-book: Buyer persona stappenplan - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Een praktisch stappenplan om een buyer persona op te stellen, tips voor het interviewen en veelgemaakte fouten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-book: Buyer persona stappenplan\" \/>\n<meta property=\"og:description\" content=\"Een praktisch stappenplan om een buyer persona op te stellen, tips voor het interviewen en veelgemaakte fouten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T14:46:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Ebook_Buyer_persona_stappenplan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/e-book-buyer-persona-stappenplan\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/e-book-buyer-persona-stappenplan\\\/\",\"name\":\"E-book: Buyer persona stappenplan - SPOTONVISION\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/e-book-buyer-persona-stappenplan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/e-book-buyer-persona-stappenplan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Ebook_Buyer_persona_stappenplan.jpg\",\"datePublished\":\"2024-03-11T12:41:55+00:00\",\"dateModified\":\"2025-02-21T14:46:21+00:00\",\"description\":\"Een praktisch stappenplan om een buyer persona op te stellen, tips voor het interviewen en veelgemaakte fouten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/e-book-buyer-persona-stappenplan\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/e-book-buyer-persona-stappenplan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/e-book-buyer-persona-stappenplan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Ebook_Buyer_persona_stappenplan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Ebook_Buyer_persona_stappenplan.jpg\",\"width\":720,\"height\":426},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/resources\\\/e-book-buyer-persona-stappenplan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-book: Buyer persona stappenplan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"name\":\"spotonvision.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\",\"name\":\"SPOTONVISION\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"width\":980,\"height\":410,\"caption\":\"SPOTONVISION\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SPOTONVISION.B2B\",\"https:\\\/\\\/x.com\\\/SPOTONVISION\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/spotonvision\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"E-book: Buyer persona stappenplan - SPOTONVISION","description":"Een praktisch stappenplan om een buyer persona op te stellen, tips voor het interviewen en veelgemaakte fouten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/","og_locale":"nl_NL","og_type":"article","og_title":"E-book: Buyer persona stappenplan","og_description":"Een praktisch stappenplan om een buyer persona op te stellen, tips voor het interviewen en veelgemaakte fouten.","og_url":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/","og_site_name":"SPOTONVISION","article_publisher":"https:\/\/www.facebook.com\/SPOTONVISION.B2B","article_modified_time":"2025-02-21T14:46:21+00:00","og_image":[{"width":720,"height":426,"url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Ebook_Buyer_persona_stappenplan.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@SPOTONVISION","twitter_misc":{"Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/","url":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/","name":"E-book: Buyer persona stappenplan - SPOTONVISION","isPartOf":{"@id":"https:\/\/www.spotonvision.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/#primaryimage"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Ebook_Buyer_persona_stappenplan.jpg","datePublished":"2024-03-11T12:41:55+00:00","dateModified":"2025-02-21T14:46:21+00:00","description":"Een praktisch stappenplan om een buyer persona op te stellen, tips voor het interviewen en veelgemaakte fouten.","breadcrumb":{"@id":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/#primaryimage","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Ebook_Buyer_persona_stappenplan.jpg","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Ebook_Buyer_persona_stappenplan.jpg","width":720,"height":426},{"@type":"BreadcrumbList","@id":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spotonvision.com\/nl\/"},{"@type":"ListItem","position":2,"name":"E-book: Buyer persona stappenplan"}]},{"@type":"WebSite","@id":"https:\/\/www.spotonvision.com\/nl\/#website","url":"https:\/\/www.spotonvision.com\/nl\/","name":"spotonvision.com","description":"","publisher":{"@id":"https:\/\/www.spotonvision.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spotonvision.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.spotonvision.com\/nl\/#organization","name":"SPOTONVISION","url":"https:\/\/www.spotonvision.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","width":980,"height":410,"caption":"SPOTONVISION"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SPOTONVISION.B2B","https:\/\/x.com\/SPOTONVISION","https:\/\/www.linkedin.com\/company\/spotonvision\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/projects\/41396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":1,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/projects\/41396\/revisions"}],"predecessor-version":[{"id":41401,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/projects\/41396\/revisions\/41401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media\/41398"}],"wp:attachment":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media?parent=41396"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/project_category?post=41396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}