{"id":36726,"date":"2023-06-20T10:00:08","date_gmt":"2023-06-20T08:00:08","guid":{"rendered":"https:\/\/www.spotonvision.com\/projects\/the-state-of-b2b-nl-the-secret-diary-of-3-b2b-marketing-managers\/"},"modified":"2025-02-21T15:49:06","modified_gmt":"2025-02-21T14:49:06","slug":"the-state-of-b2b-nl-the-secret-diary-of-3-b2b-marketing-managers-nl","status":"publish","type":"projects","link":"https:\/\/www.spotonvision.com\/nl\/resources\/the-state-of-b2b-nl-the-secret-diary-of-3-b2b-marketing-managers-nl\/","title":{"rendered":"The State of B2B NL: The Secret Diary of 3 B2B Marketing Managers"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb4e78157c8 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb4e78157c8 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb4e78157c8\">\n        <div class=\"dw_single_header_block_background no_image\" style=\"background-color: #FFF8F7\">\n            <div class=\"container wide dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>The State of B2B NL: The Secret Diary of 3 B2B Marketing Managers<\/h1><\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#fff8f7\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns alignwide has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-fe354f19 wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"1024\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/SOV_Ebook-mockups-voor-landingpage-State-of-B2B.webp\" alt=\"\" class=\"wp-image-39572\" style=\"width:442px\" srcset=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/SOV_Ebook-mockups-voor-landingpage-State-of-B2B.webp 829w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/SOV_Ebook-mockups-voor-landingpage-State-of-B2B-243x300.webp 243w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/SOV_Ebook-mockups-voor-landingpage-State-of-B2B-768x949.webp 768w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/SOV_Ebook-mockups-voor-landingpage-State-of-B2B-150x185.webp 150w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/SOV_Ebook-mockups-voor-landingpage-State-of-B2B-300x371.webp 300w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/SOV_Ebook-mockups-voor-landingpage-State-of-B2B-480x593.webp 480w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/SOV_Ebook-mockups-voor-landingpage-State-of-B2B-560x692.webp 560w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/SOV_Ebook-mockups-voor-landingpage-State-of-B2B-667x824.webp 667w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Dit verhaal gaat over de professionele uitdagingen en ervaringen van Marketing Managers, waaronder CX Managers, CMO\u2019s, Digital Marketing Managers en Revenue Managers. Een van de belangrijkste uitdagingen in hun rol is om verschillende marketingaspecten samen te brengen, de complexe B2B customer journey te begrijpen en de samenwerking tussen sales en marketing teams te verbeteren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dit rapport biedt onmisbare inzichten voor marketing- en salesprofessionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leer meer over het effectief aanpassen in jouw vakgebied en het overwinnen van de bijbehorende uitdagingen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belangrijkste takeaways:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lees inspirerende casestudies en krijg tips van Aareon Group, AFAS, Allianz, Backbase, Elsevier, Miro, SAP, SUSE en Wolters Kluwer<\/li>\n\n\n\n<li>navigeer door de professionele uitdagingen van collega Marketing Managers<\/li>\n\n\n\n<li>neem een kijkje in een dag uit het leven van een typische B2B Marketing Manager<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#e3dfff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n<div class=\"\"><div class='_form_93'><\/div><script type='text\/javascript' src='https:\/\/spotonvision.activehosted.com\/f\/embed.php?static=0&id=93&6AEB4E78286F4&nostyles=0&preview=0'><\/script><\/div><\/div>\n<\/div>\n\n\n<div class=\"dupi_spacer_content sp-sm \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ontdek hoe Marketing Managers complexe B2B customer journeys overwinnen en teams op \u00e9\u00e9n lijn brengen met dit ebook &#8216;The State of B2B NL &#8211; The Secret Diary of 3 B2B Marketing Managers&#8217;<\/p>\n","protected":false},"featured_media":41331,"template":"","project_category":[196,36],"class_list":["post-36726","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-b2b-marketing-nl","project_category-e-book"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The State of B2B NL: The Secret Diary of 3 B2B Marketing Managers<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Marketing Managers grip krijgen op complexe B2B customer journeys en teams op \u00e9\u00e9n lijn brengen. 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