{"id":36692,"date":"2024-03-07T08:33:20","date_gmt":"2024-03-07T07:33:20","guid":{"rendered":"https:\/\/www.spotonvision.com\/projects\/e-book-de-dos-en-donts-van-de-customer-journey\/"},"modified":"2025-02-21T16:09:05","modified_gmt":"2025-02-21T15:09:05","slug":"e-book-de-dos-en-donts-van-de-customer-journey","status":"publish","type":"projects","link":"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-de-dos-en-donts-van-de-customer-journey\/","title":{"rendered":"De do&#8217;s en don&#8217;ts van de customer journey"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb5998e5bc4 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb5998e5bc4 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb5998e5bc4\">\n        <div class=\"dw_single_header_block_background no_image\" style=\"background-color: #FFF8F7\">\n            <div class=\"container wide dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>De do&#8217;s en don&#8217;ts van de customer journey<\/h1><\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#fff8f7\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns alignwide has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-fe354f19 wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"826\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/SOV_Ebook_Mockup_Customer-journey-ebook.png\" alt=\"Do's &amp; don'ts van de customer journey\" class=\"wp-image-43206\" style=\"width:320px;height:auto\" srcset=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/SOV_Ebook_Mockup_Customer-journey-ebook.png 669w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/SOV_Ebook_Mockup_Customer-journey-ebook-243x300.png 243w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/SOV_Ebook_Mockup_Customer-journey-ebook-150x185.png 150w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/SOV_Ebook_Mockup_Customer-journey-ebook-300x370.png 300w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/SOV_Ebook_Mockup_Customer-journey-ebook-480x593.png 480w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/SOV_Ebook_Mockup_Customer-journey-ebook-560x691.png 560w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/07\/SOV_Ebook_Mockup_Customer-journey-ebook-667x824.png 667w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Nieuwe klanten binnenhalen is noodzakelijk voor continu\u00efteit in je bedrijf, maar wat doe je met je bestaande klanten? Een goed uitgangspunt is inzicht te krijgen in de klantreis, de customer journey. In dit e-book lees je de do\u2019s en don\u2019ts van de customer journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-dit-e-book-leer-je\">In dit e-book leer je:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Waarom de traditionele marketingfunnel achterhaald is<\/li>\n\n\n\n<li>Hoe je het aankoopproces eenvoudiger maakt<\/li>\n\n\n\n<li>De invloed van conversational marketing op de buyer journey<\/li>\n\n\n\n<li>Hoe je de samenwerking tussen Marketing en Sales versterkt<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#e3dfff;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\"><div class=\"dupi_spacer_content sp-xss \"><\/div>\n      \n\n<div class=\"\"><div class='_form_16'><\/div><script type='text\/javascript' src='https:\/\/spotonvision.activehosted.com\/f\/embed.php?static=0&id=16&6AEB5998F37C1&nostyles=0&preview=0'><\/script><\/div><\/div>\n<\/div>\n\n\n<div class=\"dupi_spacer_content sp-sm \"><\/div>\n      <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De do&#8217;s en dont&#8217;s van de customer journey<\/p>\n","protected":false},"featured_media":43204,"template":"","project_category":[195,36],"class_list":["post-36692","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-customer-journey-nl","project_category-e-book"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - 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