{"id":36531,"date":"2023-01-02T16:20:00","date_gmt":"2023-01-02T15:20:00","guid":{"rendered":"https:\/\/www.spotonvision.com\/de-digitale-transformatie-in-2023-b2b-marketing-and-sales-trends-for-2023-digital-transformation\/"},"modified":"2026-07-22T14:03:09","modified_gmt":"2026-07-22T12:03:09","slug":"de-digitale-transformatie-in-2023-b2b-marketing-and-sales-trends-for-2023-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/de-digitale-transformatie-in-2023-b2b-marketing-and-sales-trends-for-2023-digital-transformation\/","title":{"rendered":"Voor de digitale transformatie in 2023 is een cruciale rol in jouw succes weggelegd\u00a0"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c4caed1ef {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c4caed1ef {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af5c4caed1ef {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af5c4caed1ef {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c4caed1ef\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Voor de digitale transformatie in 2023 is een cruciale rol in jouw succes weggelegd\u00a0<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Digital_Transformation-1.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;January 02, 2023            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"h-b2b-voorspellingen-2023-digital-transformation\" class=\"wp-block-heading\">B2B voorspellingen 2023: Digital Transformation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2023 zal de digitale transformatie opnieuw een van de belangrijkste onderwerpen zijn op het gebied van B2B Marketing en Sales. Deze transformatie, die al een aantal jaar bezig is, zal zich doorzetten en verder ontwikkelen. Niet meegaan in deze transformatie zal al je marketing- en salesinspanningen teniet doen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In deze blog deel ik voorspellingen over dit onderwerp: De verschuiving van salesinteracties naar digitale kanalen en de juiste Sales- en Marketinginvesteringen op basis van het effect van de digitale transformatie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2022\/12\/MicrosoftTeams-image-5-1024x576.png\" alt=\"De digitale transformatie - B2B voorspellingen 2023\" class=\"wp-image-34257\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>80% van de B2B salesinteracties tussen leveranciers en kopers zal in 2025 plaatsvinden in digitale kanalen.&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een van de neveneffecten van de pandemie is de versnelde overstap naar digitaal. Gartner onderzocht het effect op Sales. Steeds meer B2B-kopers geven de voorkeur aan een koopervaring zonder tussenkomst van een verkoper. De voorkeur gaat uit naar online onderzoek en eventueel online kopen. E-commerce gaat ook in B2B hard groeien. Uit onderzoek blijkt echter ook dat B2B-kopers worstelen met het doen van de juiste aankopen. Je ziet dus de wens van de B2B-koper om digitaal te kopen, en tegelijkertijd heeft dezelfde koper nog steeds hulp nodig.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De tegenhanger van kopen is verkopen, de salesorganisatie moet ook anders gaan verkopen; daar zien we de transitie naar virtueel verkopen.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deze transitie betekent dat we nieuwe soorten content en meer digitale vaardigheden nodig hebben. Marketing zal ook moeten investeren in gegevens, inzichten en technologie om het nieuwe digitale speelveld te ondersteunen.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sales daarentegen zal moeten investeren in nieuwe manieren of innovaties om met de koper in contact te komen. Zij kunnen daarbij worden ondersteund door processen en technologie\u00ebn (<a href=\"https:\/\/www.spotonvision.com\/wat-is-sales-enablement-strategieen-oplossingen-en-het-proces\/\">sales enablement<\/a>). En het belangrijkste, zoals we eerder hebben besproken, is dat verkoop in staat moet zijn om zinvolle gesprekken te voeren. Klantinzichten zullen dit mogelijk maken, of dit nu informatie is over de kooptrajecten, accounts, persona&#8217;s of groepen kopers. Als je je wilt onderscheiden van je concurrentie zijn dit de gebieden om naar te kijken.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Als je het effect van de digitale transformatie zou samenvatten dan zouden marketing en sales moeten investeren<\/strong> in digital commerce, digitale kanalen en digitale content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bij de overstap naar digitale kanalen spelen kopers- en klantgegevens een belangrijke rol en het is belangrijker dan ooit om data te gebruiken om weloverwogen beslissingen te nemen en de juiste digitale kanalen te kiezen. Daarnaast geven steeds meer B2B-kopers de voorkeur aan een aankoop zonder tussenpersonen, wat aangeeft dat ze online onderzoek en digitale commerce omarmen. Ook wordt digitale content wordt steeds populairder. Zo blijft video een van de meest gebruikte soorten content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>SPOTONVISION ondersteunt B2B-bedrijven met succesvolle strategische en pragmatische marketing- en salesdiensten. Wil jij beginnen met plannen voor de toekomst? Neem dan nu <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\">contact<\/a> met ons op!<\/em>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voor de digitale transformatie in 2023 is een cruciale rol in jouw succes weggelegd |\u00a0B2B Marketing and Sales Predictions for 2023<\/p>\n","protected":false},"author":12,"featured_media":40492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,19,80,100],"tags":[],"class_list":["post-36531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buyer-enablement-nl","category-buyer-journey","category-contentmarketing","category-sales-enablement-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>De Digitale 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