{"id":36521,"date":"2021-08-24T14:04:20","date_gmt":"2021-08-24T12:04:20","guid":{"rendered":"https:\/\/www.spotonvision.com\/b2b-marketingbureau-spotonvision-viert-15de-verjaardag\/"},"modified":"2026-10-26T10:32:16","modified_gmt":"2026-10-26T09:32:16","slug":"b2b-marketingbureau-spotonvision-viert-15de-verjaardag","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/b2b-marketingbureau-spotonvision-viert-15de-verjaardag\/","title":{"rendered":"SPOTONVISION viert 15de verjaardag."},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c4d09db1a {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c4d09db1a {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af5c4d09db1a {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af5c4d09db1a {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c4d09db1a\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>SPOTONVISION viert 15de verjaardag.<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/SOV_Newspost-15-years-of-B2B-Marketing-980x410px-v2-1-892x373.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;August 24, 2021            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Vijftien jaar geleden &#8211; augustus 2006 &#8211; richtten Ingrid Archer en Shimon Ben Ayoun B2B-marketingbureau SPOTONVISION op. Twee ervaren marketingprofessionals die een ware transformatie teweegbrachten onder B2B-marketeers. SPOTONVISION was \u2013 en is nog altijd &#8211; pionier op het gebied van B2B-marketing in Europa. Nog geen enkel ander marketingbureau richtte zich op de business-to-business markt in die jaren. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meteen in die beginperiode merkte SPOTONVISION dat er een sterke behoefte was aan een plek waar B2B-marketeers elkaar konden ontmoeten. In 2010 lanceerde het bureau daarom B2B Marketing Forum Benelux, een plek waar marketeers kennis en inspiratie konden opdoen. Die verbinding blijft het B2B marketingbureau zoeken. Nu, in 2021, heeft het bureau de pijlen gericht op de internationale markt.<\/p>\n\n\n\n<h2 id=\"h-cmo-community-groeit\" class=\"wp-block-heading\"><strong>CMO-community groeit<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ingrid Archer, oprichter en Head of Product &amp; Innovation bij SPOTONVISION: \u201cWe hebben het B2B Marketing Forum tien jaar lang georganiseerd en met veel succes brachten we de B2B-community bijeen. De laatste editie hebben we aan ons voorbij laten gaan door Covid-19. De CMO-community hebben we wel bij elkaar gehouden met online events, mede dankzij een mooie samenwerking met Salesforce. Binnenkort gaan we de live events weer oppakken. Het B2B Marketing Forum zal komende jaren een nieuwe invulling krijgen met onder meer on- en offline educatieve activiteiten voor B2B marketing- en salesprofessionals.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B Marketing Academy van start<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Omdat SPOTONVISION als leidend B2B-marketingbureau in de loop der jaren vele B2B-marketing methodes heeft ontwikkeld en getoetst heeft het bureau een in-house B2B Marketing Academy opgezet; nu vooral voor de onboarding van nieuwe collega\u2019s en binnenkort ook voor klanten toegankelijk. Methodes voor <a href=\"https:\/\/www.spotonvision.com\/strategie\/buyer-personas\/\">buyer persona onderzoek<\/a>, buyer journey en contentstrategie, leadgeneratie en <a href=\"https:\/\/www.spotonvision.com\/nl\/campagnes-activatie\/account-based-marketing-voor-b2b-groei-spotonvision\/\">account-based marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Buyer persona, journeys en account-based marketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als thought leader binnen B2B-marketing, heeft het team inmiddels meer dan 800 blogs, artikelen en e-books gepubliceerd. Tevens zijn er vele webinars en masterclasses gegeven. Mede hierdoor werd SPOTONVISION in 2013 genomineerd voor de B2B Award in de UK in de categorie \u2018Thought Leadership\u2019. In 2014 werd SPOTONVISION gecertificeerd door het Buyer Persona Institute. Voor de hoge kwaliteit van haar buyer persona projecten. Dit alles komt sinds 2020 bij elkaar in de B2B Marketing Academy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meaningful interactions lead to growth of people and businesses<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oprichter van SPOTONVISION en Directeur Shimon Ben Ayoun: \u201cWij zetten ons in voor \u2018meaningful interactions\u2019 omdat dit leidt tot groei van een individu en groei van een bedrijf. B2B-kopers kopen tegenwoordig anders dan voorheen: de buyer journey is nog complexer en meer stakeholders zijn betrokken bij een B2B-aanschaf. Daarom is communicatie en verbinding belangrijker dan ooit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En, momenteel is technologie niet meer weg te denken uit ons vak. Zo is account-based marketing, ABM, beter uitvoerbaar en schaalbaar, en een van de speerpunten in de dienstverlening.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ingrid Archer: \u201cWij zijn voorlopig niet uitgekeken op ons vak en onze klanten. We willen iedereen <a href=\"https:\/\/www.spotonvision.com\/nieuws\/b2b-marketingbureau-spotonvision-viert-15-jarig-jubileum\/\">bedanken voor deze samenwerking (zie videobericht)<\/a> en we kijken uit naar de volgende 15 jaar!\u201d<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B2B-marketingbureau SPOTONVISION viert 15de verjaardag, pionier in B2B-marketing<\/p>\n","protected":false},"author":12,"featured_media":40463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,19,26,80],"tags":[],"class_list":["post-36521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abm-nl","category-buyer-journey","category-buyer-persona","category-contentmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - 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