{"id":36505,"date":"2020-05-13T11:16:38","date_gmt":"2020-05-13T11:16:38","guid":{"rendered":"https:\/\/www.spotonvision.com\/zo-zorg-je-voor-een-vlekkeloos-leadproces\/"},"modified":"2024-03-15T09:01:13","modified_gmt":"2024-03-15T09:01:13","slug":"zo-zorg-je-voor-een-vlekkeloos-leadproces","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/zo-zorg-je-voor-een-vlekkeloos-leadproces\/","title":{"rendered":"Zo zorg je voor een vlekkeloos leadproces in je lead management project"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c5bce7107 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c5bce7107 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af5c5bce7107 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af5c5bce7107 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c5bce7107\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Zo zorg je voor een vlekkeloos leadproces in je lead management project<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/businessman-3300907_1920-892x558.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;May 13, 2020            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ultimo Software Solutions is een van origine Nederlands bedrijf, dat sinds 1988 actief is in het ontwikkelen van software voor het doelmatig beheer van bedrijfsmiddelen en processen. SPOTONVISION heeft ze gelopen om een lead management project op te zetten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-aanleiding-voor-een-lead-management-project\">De aanleiding voor een lead management project<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Roy van Huffelen, marketing manager, wil marketing naar een hoger niveau brengen. Bij Ultimo Software Solutions staat \u00e9\u00e9n ding centraal, namelijk het optimaal bedienen van de kopers. Hiervoor zijn eerder stappen ondernomen, zoals het opstellen van de maintenance- en facility <a href=\"https:\/\/www.spotonvision.com\/buyer-personas-de-essentiele-stap-naar-succesvolle-marketingcampagnes\/\" target=\"_blank\" rel=\"noreferrer noopener\">buyer persona\u2019s<\/a>&nbsp; en het cre\u00ebren van bijbehorende content. De volgende uitdaging van Roy is om een vlekkeloos leadproces in te richten en daarmee ook de afstemming tussen Marketing en Sales, zodat Ultimo de klant nog beter kan helpen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-is-de-juiste-definitie-van-een-lead\">Wat is de juiste definitie van een lead?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Aan de hand van een <a rel=\"noreferrer noopener\" href=\"https:\/\/www.spotonvision.com\/strategie\/lead-management\/\" target=\"_blank\">lead management<\/a>&nbsp;project helpt SPOTONVISION het Ultimo team met het beter afstemmen van de activiteiten van de marketing- en salesafdeling. Tijdens een werksessie stellen we samen doelen op voor leadkwalificatie op en aan de hand van die doelen maak je bepaalde afspraken.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Voor ons was het een eyeopener dat iedereen een andere definitie van een \u2018lead\u2019 had. De eerste discussies hielp ons om samen te bepalen wat een lead voor ons betekent,\u2019 aldus Roy.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Verder hebben we afspraken gemaakt hoe het salesteam leads opvolgt vanuit marketing. Niets is namelijk vervelender als leads die Marketing aanreikt aan Sales niet worden opgevolgd. Ook hebben we gekeken naar hoe we processen en de samenwerking kunnen versterken en effici\u00ebntie kunnen verbeteren. Een voorbeeld hiervan is dat Marketing en Sales vaker samen nadenken over doeltreffende campagnes.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-kracht-van-een-gemeenschappelijk-doel\">De kracht van een gemeenschappelijk doel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHet lead management project heeft ons geholpen om het proces af te stemmen met heldere afspraken. Denk hierbij aan hoe we een lead ontwikkelen tot een gekwalificeerde lead door middel van lead planning, nurturing en scoring. Het zorgt voor een samenwerking waarbij we als een team naar \u00e9\u00e9n gemeenschappelijk doel werken, in plaats van dat we twee losse afdelingen zijn met aparte doelen. De workshops en de uitkomsten van het project geeft ons zelfvertrouwen dat we de juiste weg zijn ingeslagen om het koopproces van de prospect op een versnelde en gestructureerde manier te begeleiden.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2016\/06\/Ultimo-team.png\" alt=\"Lead management Ultimo\" class=\"wp-image-19249\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hoe-zorg-je-ervoor-dat-marketing-altijd-vanuit-de-koper-blijft-denken\">Hoe zorg je ervoor dat Marketing altijd vanuit de koper blijft denken?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHet is heel belangrijk dat je in contact blijft met klanten. Het moet in het DNA van je organisatie zitten. We werken daarom met klantenpanels voor productontwikkeling en proberen veel met klanten te spreken. Ook interviewen we klanten voor referenties en soms gaan we met Sales mee. Daarnaast doen we mee met trainingen en cursussen die we geven aan klanten en gaan mee naar beurzen. Zo kunnen we netwerken met onze (potenti\u00eble) klanten en blijven we op de hoogte van wat er bij hen speelt. We streven ernaar te blijven verbeteren op dit vlak, zodat we onze kopers altijd optimaal kunnen blijven bedienen.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-vind-je-van-de-samenwerking-met-spotonvision\">Wat vind je van de samenwerking met SPOTONVISION?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWat ik heel fijn vind is dat SPOTONVISION \u2018down to earth\u2019 en praktisch is en dat de consultants echt deskundig zijn. Vanaf de start van het lead management project hebben we een veranderproces doorgemaakt, dat natuurlijk de nodige vragen opwekte. SPOTONVISION stond altijd klaar om onze vragen te beantwoorden. Dat zorgde voor een fijne verstandhouding. Zelf proberen wij ook altijd op deze manier met onze klanten om te gaan.\u201d<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aan de hand van een lead management project helpt SPOTONVISION het Ultimo team met het beter afstemmen van de activiteiten van marketing en sales.<\/p>\n","protected":false},"author":12,"featured_media":40437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97,85,100],"tags":[],"class_list":["post-36505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-management-nl","category-leadgeneratie","category-sales-enablement-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Een vlekkeloos leadproces in je lead management project<\/title>\n<meta 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