{"id":36492,"date":"2020-03-11T14:11:47","date_gmt":"2020-03-11T14:11:47","guid":{"rendered":"https:\/\/www.spotonvision.com\/hoe-maak-je-het-koopproces-eenvoudiger-en-sneller-met-slimme-b2b-chatbots\/"},"modified":"2024-03-15T09:02:00","modified_gmt":"2024-03-15T09:02:00","slug":"hoe-maak-je-het-koopproces-eenvoudiger-en-sneller-met-slimme-b2b-chatbots","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/hoe-maak-je-het-koopproces-eenvoudiger-en-sneller-met-slimme-b2b-chatbots\/","title":{"rendered":"Hoe maak je het koopproces eenvoudiger en sneller met slimme B2B-chatbots"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb598f42927 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb598f42927 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb598f42927 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb598f42927 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb598f42927\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Hoe maak je het koopproces eenvoudiger en sneller met slimme B2B-chatbots<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Hoe-maak-je-het-koopproces-eenvoudiger-en-sneller-met-slimme-B2B-chatbots-892x373.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;March 11, 2020            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We zien een omslag in communicatie, gedreven door \u2018wat een klant wil\u2019 aan de ene kant en technologie aan de andere kant. Kopers verwachten vandaag de dag dat hun vragen real-time en omnichannel beantwoord worden. En ze willen een verkoopgesprek starten wanneer het hen uitkomt. Gelukkig kan dat tegenwoordig! Echter, hier zit een mismatch met de meeste B2B-websites. In dit blog meer over de slimme chatbot en hoe je kunt starten met conversational marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-slimme-chatbot\"><strong>De slimme\nchatbot<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jarenlang waren bellen en mailen de voornaamste communicatiemiddelen. In de huidige real-time, on-demand wereld, willen de meeste mensen chatten met bedrijven. Dit is niet verrassend wanneer je bedenkt dat voor miljarden mensen messaging tegenwoordig de belangrijkste communicatie manier is om hun vrienden, familie en collega\u2019s te \u2018spreken\u2019. Met een slimme chatbot vervang je formulieren op je website door \u00e9\u00e9n op \u00e9\u00e9n conversaties. Zo rol je de rode loper uit met real-time messaging. We noemen het \u2018<a href=\"https:\/\/www.spotonvision.com\/conversational-marketing-meer-conversies-betere-conversaties\/\">conversational marketing<\/a>\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simpel gezegd: met chatbots kun je geautomatiseerde gesprekken voeren met jouw kopers, op basis van playbooks of scripts die je uitwerkt. Voor elke type bezoeker, maak je een gepersonaliseerde conversatie, afhankelijk van profiel, gedrag en fase van de buyer journey. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2020\/03\/conversational-marketing-framework-spotonvision-1-1024x683.jpg\" alt=\"\" class=\"wp-image-27302\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-met-online-conversaties-het-koopproces-plezieriger-maken\"><strong>Met\nonline conversaties het koopproces plezieriger maken <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met<a href=\"https:\/\/www.spotonvision.com\/conversational-marketing-meer-conversies-betere-conversaties\/\"> conversational marketing<\/a> richt je je op het juiste gesprek, op het juiste moment in &nbsp;het koopproces, eigenlijk niet heel anders dan we gewend zijn. Je wilt een consistente en gepersonaliseerde beleving voor jouw kopers cre\u00ebren. Elke websitebezoeker heeft een andere behoefte en doel, maar \u00e9\u00e9n ding hebben ze gemeen: ze willen een ervaring hebben die waardevol is voor hen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Om\nze de juiste ervaring en de juiste boodschap te kunnen bieden, breng je jouw\nkoper en jouw website in kaart. Dit doe je door het stellen van de volgende\nvragen:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wat\"><strong>Wat?\n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wat\nbekijkt de bezoeker van je website nu? Op welke pagina of contentstuk zijn ze\nnu?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wie\"><strong>Wie?\n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wie\nbezoekt je website? Wat weten we van die persoon?&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is\nhet iemand die je website voor het eerst bezoekt? Of is het een terugkerende\nbezoeker die bijvoorbeeld al meerdere nurture e-mails heeft ontvangen? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-waar\"><strong>Waar?\n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Waar\nkomen ze vandaan? Hebben ze geklikt op een advertentie of een link uit een\nnurture campagne? Komen ze via Google op je website of via een social media\npost?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-voor-elke-type-webbezoeker-creeer-je-een-passende-conversatie\"><strong>Voor\nelke type webbezoeker cre\u00eber je een passende conversatie<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met\neen webconversatie heb je als doel iemand verder te helpen in een zoektocht of\naankoopproces. Niet om ze iets te verkopen, maar ze te helpen met waar ze op\ndat moment behoefte aan hebben. Het kan ook een conversatie zijn waarmee je\nzelf een bepaald doel wilt bereiken. Denk hierbij aan het verkrijgen van een\ne-mailadres, een aanvraag voor een gratis proefperiode van jouw product of het\ninplannen van een afspraak. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wil-je-starten-met-conversational-marketing-als-aanvulling-op-jouw-marketingmachine-dan-hebben-wij-vier-tips\"><strong>Wil\nje starten met conversational marketing als aanvulling op jouw marketingmachine\ndan hebben wij vier tips:<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Bereid je voor op een experiment waarmee je snel resultaten kunt zien, maar neem ook jouw stakeholder mee in de verwachtingen dat het in het begin een kwestie zal zijn van uitproberen en optimaliseren.<\/li>\n\n\n\n<li>Zorg voor enkele goede stukken content die je in het proces kunt inzetten.<\/li>\n\n\n\n<li>Maak duidelijke afspraken met Sales, zij krijgen ten slotte sneller leads en alerts.<\/li>\n\n\n\n<li>Zorg voor gebruiksvriendelijke tooling. Zo werken wij graag met <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Drift (opent in een nieuwe tab)\">Drift<\/a>, marktleider op het gebied van conversational marketing.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Hulp nodig? Onze conversation consultants staan klaar om vragen te beantwoorden of te helpen bij de implementatie. <\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeb598f57962 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb598f57962 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb598f57962 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeb598f57962 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb598f57962 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb598f57962 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeb598f57962 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeb598f57962 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeb598f57962.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aeb598f57962 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aeb598f57962 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>E-book Conversational Marketing in B2B<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nWat als prospects geen formulieren meer invullen?\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/ebook-conversational-marketing\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Ontvang het gratis e-book<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We zien een omslag in communicatie, gedreven door \u2018wat een klant wil\u2019 aan de ene kant en technologie aan de andere kant. Kopers verwachten vandaag de dag dat hun vragen real-time en omnichannel beantwoord worden. En ze willen een verkoopgesprek starten wanneer het hen uitkomt. Gelukkig kan dat tegenwoordig! Echter, hier zit een mismatch met de meeste B2B-websites. In dit blog meer over de slimme chatbot en hoe je kunt starten met conversational marketing.<\/p>\n","protected":false},"author":12,"featured_media":40423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-36492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversational-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Maak je koopproces eenvoudiger met chatbots | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Kopers verwachten dat hun vragen real-time beantwoord worden. Ze willen een verkoopgesprek starten wanneer het hen uitkomt. Gebruik chatbots!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe maak je het koopproces eenvoudiger en sneller met slimme B2B-chatbots\" \/>\n<meta property=\"og:description\" content=\"Kopers verwachten dat hun vragen real-time beantwoord worden. Ze willen een verkoopgesprek starten wanneer het hen uitkomt. 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