{"id":36480,"date":"2019-02-20T14:06:06","date_gmt":"2019-02-20T14:06:06","guid":{"rendered":"https:\/\/www.spotonvision.com\/stel-jezelf-dagelijks-de-vraag-welke-waarde-creeer-ik-voor-mijn-klant\/"},"modified":"2024-03-15T09:08:29","modified_gmt":"2024-03-15T09:08:29","slug":"stel-jezelf-dagelijks-de-vraag-welke-waarde-creeer-ik-voor-mijn-klant","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/stel-jezelf-dagelijks-de-vraag-welke-waarde-creeer-ik-voor-mijn-klant\/","title":{"rendered":"Stel jezelf dagelijks de vraag: Welke waarde cre\u00eber ik voor mijn klant?\u202f"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c5ba0d4ef {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c5ba0d4ef {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af5c5ba0d4ef {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af5c5ba0d4ef {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c5ba0d4ef\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Stel jezelf dagelijks de vraag: Welke waarde cre\u00eber ik voor mijn klant?\u202f<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/board-game-boss-business-1040157-scaled-1-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;February 20, 2019            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Samen met voormalige keynote sprekers blikten we tijdens het 10e <a href=\"http:\/\/www.b2bmarketingforum.nl\/\">B2B Marketing Forum<\/a> op 19 maart jl. terug op de ontwikkelingen rondom customer experience, sales enablement, permission marketing, data &amp; analytics en technologie. Daarnaast kijken we naar de impact van verandering in de toekomst. We begonnen het Forum 10 jaar geleden met keynote spreker <a href=\"https:\/\/www.spotonvision.com\/seth-godin-een-echte-marketeer-is-trots-op-zijn-werk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seth Godin<\/a>.&nbsp;Later volgden&nbsp;thought&nbsp;leaders als Mike&nbsp;Volpe, Steven van&nbsp;Belleghem, Nick Southgate, Joseph&nbsp;Jaffe,&nbsp;en meer.&nbsp;Afgelopen jaar stond marketing in het teken van GDPR; een&nbsp;<a href=\"https:\/\/www.spotonvision.com\/en\/practical-guide-to-gdpr\/\" target=\"_blank\" rel=\"noopener noreferrer\">strijd om permissie<\/a>&nbsp;en consent van onze doelgroep.&nbsp;Het introduceren van \u2018consent management\u2019&nbsp;blijkt&nbsp;een cultuurverandering, het is niet iets wat je instelt en nooit meer hoeft aan te passen.<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het Forum&nbsp;2019&nbsp;staat in het teken van&nbsp;alle&nbsp;\u2018game&nbsp;changers\u2019&nbsp;van de afgelopen jaren in B2B.&nbsp;Dit&nbsp;gaat&nbsp;al snel over&nbsp;het contrast tussen de technische mogelijkheden die marketing steeds persoonlijker maken, terwijl tegelijkertijd wet- en regelgeving een spanningsveld cre\u00ebert tussen personalisatie en privacy. Voor sommigen voelt dit misschien als een spagaat, voor andere B2B-spelers vormt dit een uitdaging die ons dwingt om marketinginspanningen nog beter aan te laten sluiten op de behoefte van de koper.<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-en-de-customer-journey\">Data en de customer&nbsp;journey<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het verbinden van beschikbare data aan zowel de input als aan de output in marketing is in volle gang. Aan de input-zijde helpt data de klant beter in kaart te brengen, denk aan info uit Google Analytics, online data en data uit marketing&nbsp;automation. Aan de outputzijde maken data en technologie het mogelijk om steeds beter te&nbsp;kwalificeren en te&nbsp;personaliseren.&nbsp;<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zo zegt&nbsp;<a href=\"https:\/\/www.mt.nl\/events\/beste-business-events\/steven-belleghem-ai-gaat-klanten-technologie\/544831\">Steven van&nbsp;Belleghem<\/a>, auteur van het boek \u2018Customers&nbsp;the&nbsp;day&nbsp;after&nbsp;tomorrow\u2019 hoe bedrijven AI-first moeten gaan werken als ze echt klantgericht willen blijven. Technologie staat niet voorop, maar klantgerichtheid staat voorop. Technologie maakt wel veel mogelijk.&nbsp;\u201cEn omdat we tachtig procent van onze tijd de klantgerichte technologie van&nbsp;de wereldspelers en&nbsp;techreuzen&nbsp;gebruiken, hebben andere bedrijven geen keuze meer: ze moeten wel mee met de trend. \u2018Klanten verwachten het\u2019\u201d, meent van&nbsp;Belleghem.<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af5c5ba12fd1 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c5ba12fd1 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c5ba12fd1 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af5c5ba12fd1 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c5ba12fd1 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c5ba12fd1 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af5c5ba12fd1 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af5c5ba12fd1 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af5c5ba12fd1.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16af5c5ba12fd1 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af5c5ba12fd1 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>E-book Customer Journey<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nDe do\u2019s en don&#8217;ts van de Customer Journey\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-de-dos-en-donts-van-de-customer-journey\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Download<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contentmarketing-en-innovatie\">Contentmarketing en innovatie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Daarnaast&nbsp;hebben&nbsp;we&nbsp;het al jaren over de kracht van&nbsp;inbound&nbsp;en&nbsp;contentmarketing&nbsp;en we zijn inmiddels overspoeld met content.&nbsp;We&nbsp;beseffen dat we waarde moeten leveren aan de koper of klant, maar die waarde zit niet alleen in het bieden van nog meer content. Ook als het gaat om&nbsp;deze&nbsp;content en de kanalen waarop we de content ontsluiten, zullen we moeten innoveren. Nog dichter bij de wereld van de klant proberen te komen. Die is wijs genoeg om eigen beslissingen te nemen.&nbsp;Aan marketeers de schone taak om die beslissing zo gemakkelijk mogelijk te maken. De <a href=\"https:\/\/www.spotonvision.com\/artificial-intelligence-toekomst-marketing-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">opkomst van&nbsp;real-time&nbsp;chat<\/a>&nbsp;bijvoorbeeld&nbsp;is onomkeerbaar.<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af5c5ba17010 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c5ba17010 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c5ba17010 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af5c5ba17010 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c5ba17010 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c5ba17010 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af5c5ba17010 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af5c5ba17010 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af5c5ba17010.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16af5c5ba17010 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af5c5ba17010 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>E-book Conversational Marketing in B2B<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nWat als prospects geen formulieren meer invullen?\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/ebook-conversational-marketing\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Ontvang het gratis e-book<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-blijven-leren\">Blijven leren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Er bestaat geen best&nbsp;practice&nbsp;die voor iedereen werkt, maar als we genoeg experimenteren en durven te leren, dan zullen we vanzelf innoveren en steeds beter worden.&nbsp;Zoals Seth Godin in 2010 al sprak:<span data-ccp-props=\"{}\"><br><\/span>\u201cWees niet bang om met idee\u00ebn te komen, zelfs slechte idee\u00ebn. Slechte idee\u00ebn zijn goedkoop, bovendien ga je er niet van dood, en als het niet werkt probeer je het volgende idee. Stap over je angst! Mijn inspiratie komt doorgaans van om me heen kijken en proberen te begrijpen waarom dingen zijn, zoals ze zijn. Ik heb succes omdat ik niet bang ben om hardop mijn idee\u00ebn te delen.\u201d<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook moeten marketeers nog meer gaan denken vanuit de klant en de nauwe samenwerking opzoeken met sales, communicatie en customer service. Belangrijk daarbij is om continu scherp te blijven en na te denken over welke waarde we nu echt leveren aan de klant. Meer weten? <a href=\"https:\/\/www.spotonvision.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neem dan contact met ons op<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Samen met voormalige\u00a0keynote\u00a0sprekers blikken\u00a0we\u00a0tijdens het 10e\u00a0B2B Marketing Forum\u00a0op 19 maart a.s.\u00a0terug op de ontwikkelingen rondom customer\u00a0experience, sales\u00a0enablement,\u00a0permission\u00a0marketing, data &amp;\u00a0analytics\u00a0en technologie. Daarnaast kijken\u00a0we\u00a0naar de impact van verandering in de toekomst.<\/p>\n","protected":false},"author":12,"featured_media":40390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,94,95],"tags":[],"class_list":["post-36480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing","category-customer-journey-nl","category-data-analytics-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Welke waarde cre\u00eber ik voor mijn klant?\u202f| SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Samen met voormalige\u00a0keynote\u00a0sprekers blikken\u00a0terug op de ontwikkelingen rondom customer\u00a0experience, sales\u00a0enablement,\u00a0permission\u00a0marketing en meer.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stel jezelf dagelijks de vraag: Welke waarde cre\u00eber ik voor mijn klant?\u202f\" \/>\n<meta property=\"og:description\" content=\"Samen met voormalige\u00a0keynote\u00a0sprekers blikken\u00a0terug op de ontwikkelingen rondom customer\u00a0experience, sales\u00a0enablement,\u00a0permission\u00a0marketing en meer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/stel-jezelf-dagelijks-de-vraag-welke-waarde-creeer-ik-voor-mijn-klant\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-20T14:06:06+00:00\" \/>\n<meta property=\"article:modified_time\" 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