{"id":36466,"date":"2018-08-13T14:07:39","date_gmt":"2018-08-13T14:07:39","guid":{"rendered":"https:\/\/www.spotonvision.com\/optimaliseer-in-5-stappen-je-contentmarketingstrategie\/"},"modified":"2024-03-15T09:19:56","modified_gmt":"2024-03-15T09:19:56","slug":"optimaliseer-in-5-stappen-je-contentmarketingstrategie","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/optimaliseer-in-5-stappen-je-contentmarketingstrategie\/","title":{"rendered":"Optimaliseer in 5 stappen je contentmarketingstrategie"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb4c7066a8a {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb4c7066a8a {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb4c7066a8a {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb4c7066a8a {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb4c7066a8a\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Optimaliseer in 5 stappen je contentmarketingstrategie<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Contentmarketingstrategie-892x477.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;August 13, 2018            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u2018Content is king\u2019 wordt weleens geroepen. En zeker in B2B is dat waar. Ben je gestart met <a href=\"https:\/\/www.spotonvision.com\/strategie\/contentstrategie\/\">contentmarketing<\/a> maar heb je het gevoel dat je er meer uit zou kunnen halen? Dan is het tijd om je contentmarketing naar een hoger niveau te tillen. Evalueer de eerste resultaten en kijk wat wel en niet werkt. Onderstaande infographic helpt je om in vijf stappen je contentmarketing te optimaliseren.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2020\/10\/SOV_Infographics_5-stappen-contentmarketing-optimalisatie_NL-7okt-384x1024.png\" alt=\"optimaliseer in 5 stappen je content marketing strategie\n\" class=\"wp-image-29109\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-ken-jij-je-koper-echt\">1. Ken jij je koper echt?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het koopproces van jouw koper is en blijft het startpunt&nbsp;van jouw marketingsucces. Alleen als je begrijpt wie je&nbsp;koper is, kun je relevante content maken. Neem de&nbsp;vragen van jouw koper in alle fases van het&nbsp;koopproces onder de loep; zijn ze concreet genoeg?&nbsp;Weet je naar welke informatie jouw koper op zoek is&nbsp;en waar hij of zij deze informatie zoekt? Bij twijfel, doe&nbsp;een buyer persona onderzoek. Heb je al een buyer&nbsp;persona alleen twijfel je of deze nog up-to-date is? Doe&nbsp;dan een validatie van je buyer persona.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-staan-je-plannen-en-planning-duidelijk-op-papier\">2. Staan je plannen en planning duidelijk op papier?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met de inzichten in jouw koper en het koopproces heb je de&nbsp;basis te pakken om je marketingplan verder uit te werken.&nbsp;Waar we vroeger in een uitgebreid document een&nbsp;marketingplan beschreven, doen we dat nu in een template&nbsp;op 1 \u00e0 2 A4tjes. Gebruik de \u2018contentmapping\u2019 methode als&nbsp;basis voor je marketingprogramma\u2019s. Hierin schrijf je de&nbsp;content idee\u00ebn op die antwoord geven op de vragen van jouw&nbsp;koper. Zorg ervoor dat je plannen in lijn zijn met de&nbsp;bedrijfsstrategie en vergeet niet om doelen te stellen!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-weet-sales-waar-je-mee-bezig-bent\">3. Weet sales waar je mee bezig bent?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salescollega\u2019s zien niet altijd het belang van&nbsp;contentmarketing, terwijl juist zij erbij gebaat zijn. Betrek&nbsp;je salescollega\u2019s bij je plannen \u00e9n bij het proces. Zo&nbsp;zien zij dat je al je activiteiten richt op het nurturen van&nbsp;leads en het aanleveren van beter gekwalificeerde&nbsp;leads. Stem dus jouw doelen af en stel gezamenlijke&nbsp;doelen waar mogelijk.<\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeb4c7075d0b {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4c7075d0b {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4c7075d0b {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeb4c7075d0b {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4c7075d0b {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4c7075d0b {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeb4c7075d0b dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeb4c7075d0b .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeb4c7075d0b.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aeb4c7075d0b .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aeb4c7075d0b .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Hulp nodig met interne adoptie?<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nWij helpen je met iedereen aan boord krijgen.\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/technologie\/adoptie-interne-organisatie\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Ja, help me<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-hoe-meet-je-resultaten\">4. Hoe meet je resultaten?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het is belangrijk dat resultaten zichtbaar zijn. Het succes&nbsp;van een marketingstrategie is daar namelijk van afhankelijk.&nbsp;Kun je gebruikmaken van CRM, marketing automation of&nbsp;andere tooling? Zorg dan dat dit ge\u00efntegreerd is in je&nbsp;plannen. Door kritisch naar de content en de&nbsp;reacties\/interactie te kijken, krijg je als marketeer meer&nbsp;inzicht in het resultaat en houd je focus op succes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-heb-je-de-juiste-competenties-en-resources-in-huis-om-je-plannen-uit-te-voeren\">5. Heb je de juiste competenties en resources in huis om je plannen uit te voeren?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingteams zijn er in alle soorten en maten. Wil je alles&nbsp;zelf doen? Dan is het belangrijk dat je de juiste expertise en&nbsp;resources beschikbaar hebt. Uitbreiding of verandering van je&nbsp;team heeft vaak veel voeten in de aarde. Denk ook eens aan&nbsp;het (tijdelijk) inhuren van specialisten of aan het volgen van&nbsp;een bijscholing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meer weten over contentmarketingstrategie? SPOTONVISION helpt je graag. Neem gerust contact met ons op via <a href=\"mailto:info@spotonvision.com\">info@spotonvision.com<\/a>.<\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeb4c7079ff9 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4c7079ff9 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4c7079ff9 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeb4c7079ff9 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4c7079ff9 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4c7079ff9 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeb4c7079ff9 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeb4c7079ff9 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeb4c7079ff9.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aeb4c7079ff9 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aeb4c7079ff9 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Hulp nodig met contentmarketing?<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nSamen gaan we aan de slag met jouw strategie.\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/hoe-wij-helpen\/inzicht-in-kopers-strategie\/contentstrategie\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Ja, help mij<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Content is king\u2019 wordt weleens geroepen. En zeker in B2B is dat waar. Ben je gestart met contentmarketing maar heb je het gevoel dat je er meer uit zou kunnen halen? Dan is het tijd om je contentmarketing naar een hoger niveau te tillen. Evalueer de eerste resultaten en kijk wat wel en niet werkt. Onderstaande infographic helpt je om in vijf stappen je contentmarketing te optimaliseren.<\/p>\n","protected":false},"author":12,"featured_media":40372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-36466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Verbeter je contentmarketingstrategie in 5 stappen | spotONvision<\/title>\n<meta name=\"description\" content=\"\u2018Content is king\u2019 wordt weleens geroepen. In B2B is dat zeker waar. Gestart met contentmarketing maar weet je niet hoe je het kan verbeteren?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/optimaliseer-in-5-stappen-je-contentmarketingstrategie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimaliseer in 5 stappen je contentmarketingstrategie\" \/>\n<meta property=\"og:description\" content=\"\u2018Content is king\u2019 wordt weleens geroepen. In B2B is dat zeker waar. 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