{"id":36464,"date":"2018-06-18T14:18:55","date_gmt":"2018-06-18T14:18:55","guid":{"rendered":"https:\/\/www.spotonvision.com\/veranderende-rollen-in-het-b2b-marketingteam\/"},"modified":"2024-03-15T09:20:06","modified_gmt":"2024-03-15T09:20:06","slug":"veranderende-rollen-in-het-b2b-marketingteam","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/veranderende-rollen-in-het-b2b-marketingteam\/","title":{"rendered":"Veranderende rollen in het B2B-marketingteam"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c20cd3377 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c20cd3377 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af5c20cd3377 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af5c20cd3377 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c20cd3377\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Veranderende rollen in het B2B-marketingteam<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/My-Post-28-1-892x477.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;June 18, 2018            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">De wereld van een B2B-marketeer is de afgelopen jaren behoorlijk veranderd. Niet alleen voor marketeers, maar ook voor klanten. Zo doorlopen kopers de buyer en <a href=\"https:\/\/www.spotonvision.com\/strategie\/customer-journey\/\">customer journey<\/a> op een andere manier dan voorheen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kopers zijn beter ge\u00efnformeerd dan ooit tevoren en laten een uitgebreide digitale footprint achter. Organisaties zijn daarom ook constant hun digitale budget aan het vergroten, om meer te weten te komen van het koopgedrag van hun online klanten. Het B2B-marketingteam, moet rekening houden met nieuwe kanalen zoals social media, nieuwe content campagnes en nieuwe technologie\u00ebn. Deze ontwikkelingen moeten marketeers kennen en gebruiken in hun marketing aanpak. Daarnaast moet die huidige marketeer ook kennis hebben van data en het analyseren ervan. Zodat ze hun digitale aanpak constant kunnen analyseren, beoordelen en veranderen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als marketeer moet je in staat zijn om deze nieuwe journey goed te begrijpen.&nbsp;Daarnaast weet je hoe je gebruik kunt maken van de beschikbare data en techniek. De B2B-marketeer van de toekomst heeft de skills om waardevolle digitale interactie met klanten te cre\u00ebren. En de marketingafdeling is georganiseerd op een manier die dit ondersteunt: multidisciplinaire teams gericht op de verschillende fases van de customer en buyer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shimon Ben Ayoun, Managing Partner bij SPOTONVISION, vertelt in onderstaande video meer over de digitale ontwikkelingen en wat dit betekent voor het marketingteam van de toekomst.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"B2B marketing team of the future\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7ZrptO4kxKw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De wereld van een B2B-marketeer is de afgelopen jaren behoorlijk veranderd. Niet alleen voor marketeers, maar ook voor klanten. Zo doorlopen kopers de buyer en customer journey op een andere manier dan voorheen. Kopers zijn beter ge\u00efnformeerd dan ooit tevoren en laten een uitgebreide digitale footprint achter.<\/p>\n","protected":false},"author":12,"featured_media":40366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89,19,80,94],"tags":[],"class_list":["post-36464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adoptie-interne-organisatie","category-buyer-journey","category-contentmarketing","category-customer-journey-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Veranderende rollen in het B2B-marketingteam | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"De wereld van een B2B-marketeer is de afgelopen jaren behoorlijk veranderd. 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