{"id":36456,"date":"2018-05-19T13:05:11","date_gmt":"2018-05-19T13:05:11","guid":{"rendered":"https:\/\/www.spotonvision.com\/roi-van-buyer-persona\/"},"modified":"2024-03-15T09:20:14","modified_gmt":"2024-03-15T09:20:14","slug":"roi-van-buyer-persona","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/roi-van-buyer-persona\/","title":{"rendered":"Het belang van een buyer persona"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb4c1d19c83 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb4c1d19c83 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb4c1d19c83 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb4c1d19c83 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb4c1d19c83\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Het belang van een buyer persona<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/BuyerPersona_WEB-01-scaled-1-892x609.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;May 19, 2018            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Eerder gingen we in op wat een <a href=\"https:\/\/www.spotonvision.com\/wat-is-een-buyer-persona\/\">buyer persona<\/a> is en waarom iedere B2B-marketeer met buyer persona\u2019s zou moeten werken. Alleen hoe zorg je ervoor dat een buyer persona, of meerdere buyer persona\u2019s zijn afgestemd op jouw type organisatie? En hoe zorg je ervoor kunt zorgen dat je buy-in krijgt?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hoeveel-buyer-persona-s-heb-je-nodig\">Hoeveel buyer persona\u2019s heb je nodig?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketeers denken hier continu over na, moet ik 3 of 10 buyer persona\u2019s hebben? Hoe meer persona\u2019s je maakt, des te meer manieren je moet hebben om de markt te bewerken en dat is niet realistisch. Ook als je veel verschillende diensten of producten verkoopt, is het noodzakelijk vanuit het perspectief van de koper te denken en hem of haar als uitgangspunt te nemen. Misschien ontdek je wel dat veel van de producten of oplossingen in je bedrijf een soortgelijk probleem oplossen.<\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeb4c1d20a9d {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4c1d20a9d {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4c1d20a9d {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeb4c1d20a9d {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb4c1d20a9d {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb4c1d20a9d {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeb4c1d20a9d dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeb4c1d20a9d .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeb4c1d20a9d.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aeb4c1d20a9d .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aeb4c1d20a9d .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Toolkit: Buyer persona\u2019s in B2B<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nEen praktisch stappenplan om een buyer persona op te stellen, tips voor het interviewen en veelgemaakte fouten.\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-buyer-persona-stappenplan\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Download buyer persona stappenplan<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-going-international\">Going international<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als jouw koper verspreid zit over verschillende landen, kan een buyer persona zeker helpen. Het is belangrijk om te beginnen met het koopproces en dan pas te kijken naar de functie of rol van de beslissers. Interview klanten en prospects uit verschillende landen tijdens jouw onderzoek. Bij de analyse zie je kopers over bepaalde beslissingen hetzelfde denken of niet. Hoewel er grote verschillen in cultuur en landen zijn, als het gaat om de beslissingen die bedrijven willen be\u00efnvloeden, zijn er soms minder verschillen dan je denkt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moet-ik-mijn-buyer-persona-regelmatig-updaten\">Moet ik mijn buyer persona regelmatig updaten?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketeers maken zich vaak meer dan nodig is, zorgen over het bijwerken van hun persona\u2019s. Je moet niet vergeten dat een persona is opgebouwd rond een koopbeslissing, dus de enige keer dat je een persona echt moet updaten, is wanneer er iets verandert in de markt dat de koper en zijn beslissingen zou be\u00efnvloeden. Dit kan iets zijn in de economie, een pandemie, een concurrent of een technologische innovatie die opkomt. Dus, nee, je hoeft je geen zorgen te maken over het bijwerken van persona\u2019s om de zes maanden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hoe-overtuig-je-de-rest\">Hoe overtuig je de rest?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In het algemeen begrijpt een marketeer het concept en het belang van buyer persona\u2019s. Directieleden of ondernemers zien dat belang in eerste instantie niet. Wat zij wel belangrijk vinden, is hoe zij kunnen concurreren. Voor de meeste bedrijven gaat het bij concurrentie over de prijs of over het hebben van het beste product, oplossing of de beste service. Een nog betere manier om te concurreren is om de koper beter te begrijpen dan dat je concurrenten dat doen. Om te begrijpen welke factoren hun beslissing be\u00efnvloeden, welke vragen ze hebben. Zo kun je ervoor zorgen dat je als beste in je markt je verkoop- en marketinginspanningen afstemt op wat de koper wil horen.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hoeveel buyer persona&#8217;s heb je nodig en hoe moet het als je markt internationaal is?<\/p>\n","protected":false},"author":12,"featured_media":40362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-36456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buyer-persona"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Het belang van een buyer persona | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Hoe zorg je ervoor dat een buyer persona\u2019s zijn afgestemd op jouw type organisatie? 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