{"id":36439,"date":"2017-03-12T16:10:45","date_gmt":"2017-03-12T16:10:45","guid":{"rendered":"https:\/\/www.spotonvision.com\/mijn-droom-met-klantgerichte-content-een-aantoonbare-bijdrage-leveren-aan-onze-organisatie\/"},"modified":"2026-10-26T10:47:44","modified_gmt":"2026-10-26T09:47:44","slug":"mijn-droom-met-klantgerichte-content-een-aantoonbare-bijdrage-leveren-aan-onze-organisatie","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/mijn-droom-met-klantgerichte-content-een-aantoonbare-bijdrage-leveren-aan-onze-organisatie\/","title":{"rendered":"Catching dreams &#8211; Met klantgerichte content een aantoonbare bijdrage leveren aan onze organisatie"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb4e7569cc8 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb4e7569cc8 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb4e7569cc8 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb4e7569cc8 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb4e7569cc8\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Catching dreams &#8211; Met klantgerichte content een aantoonbare bijdrage leveren aan onze organisatie<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Erik-EY-892x579.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;March 12, 2017            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Erik Wolkenfelt, Go-to-market leader bij EY voor Belgi\u00eb en Nederland, aan het woord over zijn dromen en ambities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Door de koper en de <a href=\"https:\/\/www.spotonvision.com\/strategie\/customer-journey\/\">customer journey<\/a> goed in kaart te brengen, werd de marketingafdeling van EY naar een hoger niveau getild. Erik is trots op deze transformatie: \u201cWe zijn veranderd van een brede events-geori\u00ebnteerde afdeling naar een <a href=\"https:\/\/www.spotonvision.com\/nl\/campagnes-activatie\/account-based-marketing-voor-b2b-groei-spotonvision\/\">account-based marketingafdeling<\/a>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De grootste uitdaging van Erik is om te blijven denken vanuit de klantbehoeften. \u201cWe moeten kritisch blijven. Bij alle <a href=\"https:\/\/www.spotonvision.com\/strategie\/contentstrategie\/\">content<\/a> die we produceren, moeten we de agenda van de klant continu in ons achterhoofd houden,\u201d aldus Erik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eriks grootste droom: \u201cMet klantgerichte content een aantoonbare bijdrage leveren aan onze organisatie.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"De droom van Erik Wolkenfelt: Met klantgerichte content een aantoonbare bijdrage leveren\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3Fik_Apq0f4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Erik Wolkenfelt, Go-to-market leader bij EY voor Belgi\u00eb en Nederland, aan het woord over zijn dromen en ambities.<\/p>\n","protected":false},"author":13,"featured_media":40334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-36439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Klantgerichte content draagt aantoonbaar bij | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Erik Wolkenfelt vertelt over zijn dromen. Door de koper en customer journey in kaart te brengen, werd marketing naar een hoger niveau getild.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/mijn-droom-met-klantgerichte-content-een-aantoonbare-bijdrage-leveren-aan-onze-organisatie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Catching dreams - Met klantgerichte content een aantoonbare bijdrage leveren aan onze organisatie\" \/>\n<meta property=\"og:description\" content=\"Erik Wolkenfelt vertelt over zijn dromen. 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