{"id":36419,"date":"2016-03-11T17:10:14","date_gmt":"2016-03-11T17:10:14","guid":{"rendered":"https:\/\/www.spotonvision.com\/de-waarheid-over-retentie\/"},"modified":"2024-03-15T09:41:42","modified_gmt":"2024-03-15T09:41:42","slug":"de-waarheid-over-retentie","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/de-waarheid-over-retentie\/","title":{"rendered":"De waarheid over retentie"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5cd911c01e {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5cd911c01e {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af5cd911c01e {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af5cd911c01e {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5cd911c01e\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>De waarheid over retentie<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/My-Post-3-1-892x477.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;March 11, 2016            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Het managen van klantervaringen is \u00e9\u00e9n van de grootste uitdagingen voor B2B marketeers. Het is de vraag hoe een bedrijf klantervaringen kan verbeteren en tegelijkertijd meetbare waarde leveren. Welke disciplines moeten een rol spelen en hoe kan klantretentie een bijdrage leveren? SPOTONVISION sprak met Elena Enthoven van Elsevier en haalde wat bruikbare tips op.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn de B2B markt zien we steeds meer aandacht voor het managen van klantervaringen. Dat betekent dat de klant centraal gesteld moet worden. Maar dat een bedrijf nog altijd zakelijk wil opereren.\u201d We hebben Elena Enthoven, global marketing program manager bij Elsevier, bereid gevonden haar idee\u00ebn hierover te delen tijdens het B2B Marketing Forum op 17 maart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elsevier is wereldleider in informatieoplossingen. Data en inzichten ondersteunen wetenschappers en professionals in de zorg en technologie in het maken van betere besluiten en het leveren van betere diensten aan hun klanten. Elena is verantwoordelijk voor het ontwerpen en implementeren van gestructureerde marketing programs die bijdragen aan waardevolle lange termijn klanten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDit is in vele opzichten uitdagend. Het is essentieel dat personen, processen, capaciteit en technologie met elkaar opgelijnd worden om gezamenlijk te komen tot \u00e9\u00e9n doel, namelijk de klant centraal stellen. Door ons bedrijf op deze manier in te richten hebben we organisatie-brede programma\u2019s kunnen realiseren dit meetbaar bijdragen aan het behoud van waardevolle klanten, op lange termijn.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-is-dan-echt-de-waarheid-over-retentie\"><strong>Wat is dan echt de waarheid over retentie?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Elena: \u201cDe waarheid is dat om klanten te behouden je telkens hun behoeftes bij moet houden. Want vandaag de dag begeven we ons in zeer competitieve markten. Waar bedrijven alleen kans van slagen&nbsp;hebben als ze in kunnen spelen op steeds wisselende klantwensen en veranderend klantgedrag. Dit kan alleen door voortdurend te innoveren, maar organisatieveranderingen zijn onmogelijk als de afdelingen niet samenwerken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarom gelooft Elsevier dat personen, processen, capaciteit en technologie gezamenlijk moeten bijdragen aan waarde voor de klant. Praktisch gezien betekent dit dat Klantenservice, Productie, Technologie, Marketing en Verkoop de handen ineen moeten slaan om \u00e9\u00e9n doel te realiseren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tijdens mijn sessies gedurende de B2B Marketing Form zal ik rijke voorbeelden delen en wijzen op aandachtspunten die geadresseerd moeten worden als je je klant beter wilt bedienen. Want waar het om draait, is het bieden van optimale klantervaringen, gedurende de gehele klantreis. Door alle onderdelen van een organisatie op te lijnen &#8211; personen, processen, capaciteit en technologie \u2013 kunnen we de klant waarde bieden van begin tot einde.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-kunnen-marketeers-leren-tijdens-je-presentatie\"><strong>Wat kunnen marketeers leren tijdens je presentatie?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMijn presentatie heeft een hele praktische insteek en ik zal marketeers op gang helpen om vanaf vandaag aan de slag te gaan met retentie. Ik help deelnemers een antwoord te vinden op de volgende vragen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.b2bmarketingforum.nl\/wp-content\/uploads\/2016\/02\/Picture-Elena-Enthoven-vierkant.jpg\" alt=\"Elena Enthoven\" class=\"wp-image-8709\"\/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Hoe kun je aan innovatief klantbehoud doen?<\/li>\n\n\n\n<li>Op welke manier kan je verandering realiseren binnen je organisatie?<\/li>\n\n\n\n<li>Hoe kun je de problemen v\u00f3\u00f3r zijn?<\/li>\n\n\n\n<li>Wat voor programma\u2019s en tools kun je inzetten voor de beste resultaten?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En sowieso, naast mijn presentatie, is het programma van de dag uitnodigend en uitdagend. Het B2B Marketing Forum is een mooie gelegenheid om collega\u2019s te treffen en nieuwe marketing trends te bespreken.\u201d<\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af5cd912ced8 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5cd912ced8 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5cd912ced8 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af5cd912ced8 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5cd912ced8 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5cd912ced8 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af5cd912ced8 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af5cd912ced8 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af5cd912ced8.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16af5cd912ced8 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af5cd912ced8 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>E-book Customer Journey<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nDe do\u2019s en don&#8217;ts van de Customer Journey\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/e-book-de-dos-en-donts-van-de-customer-journey\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Download<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Het managen van klantervaringen is \u00e9\u00e9n van de grootste uitdagingen voor B2B marketeers. Het is de vraag hoe een bedrijf klantervaringen kan verbeteren en tegelijkertijd meetbare waarde leveren. Welke disciplines moeten een rol spelen en hoe kan klantretentie een bijdrage leveren? spotONvision sprak met Elena Enthoven van Elsevier en haalde wat bruikbare tips op.<\/p>\n","protected":false},"author":12,"featured_media":40296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-36419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-journey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>De echte waarheid over klantretentie | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Klantenservice, Productie, Technologie, Marketing &amp; Sales moeten goed samenwerken om \u00e9\u00e9n doel te realiseren: waarde toevoegen voor de klant.\" \/>\n<meta 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