{"id":36416,"date":"2016-03-01T17:50:23","date_gmt":"2016-03-01T17:50:23","guid":{"rendered":"https:\/\/www.spotonvision.com\/verbeter-en-meet-je-klantbeleving\/"},"modified":"2024-03-15T09:41:57","modified_gmt":"2024-03-15T09:41:57","slug":"verbeter-en-meet-je-klantbeleving","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/","title":{"rendered":"Verbeter en meet je klantbeleving"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb4c39a39d9 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb4c39a39d9 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb4c39a39d9 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb4c39a39d9 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb4c39a39d9\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Verbeter en meet je klantbeleving<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/market_research1-892x594.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;March 01, 2016            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Het is weer tijd voor een nieuwe vlog. Dit keer vertelt Wouter van der Drift, Customer Experience Manager bij Nuon, meer over de dagelijkse focus op klantbeleving bij Nuon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wouter vertelt je wat Nuon doet om de klantbeleving te verbeteren en hoe dit gemeten wordt met de NPS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wil je weten hoe jij de klantbeleving binnen jouw bedrijf kan verbeteren? Bekijk hieronder de vlog.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Improve and measure your customer experience - B2B Marketing Forum 2016\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kesuVDHlyhM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Het is weer tijd voor een nieuwe vlog. Dit keer vertelt Wouter van der Drift, Customer Experience Manager bij Nuon, meer over de dagelijkse focus op klantbeleving bij Nuon.<\/p>\n","protected":false},"author":12,"featured_media":40290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-36416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-journey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Verbeter en meet je klantbeleving; het verhaal van Nuon | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Wouter van der Drift, Customer Experience Manager bij Nuon, vertelt je in deze vlog over de dagelijkse focus op klantbeleving bij Nuon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verbeter en meet je klantbeleving\" \/>\n<meta property=\"og:description\" content=\"Wouter van der Drift, Customer Experience Manager bij Nuon, vertelt je in deze vlog over de dagelijkse focus op klantbeleving bij Nuon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-01T17:50:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T09:41:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/market_research1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1511\" \/>\n\t<meta property=\"og:image:height\" content=\"1007\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ingrid Archer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ingrid Archer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/\"},\"author\":{\"name\":\"Ingrid Archer\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/person\\\/febcbcf151d9b3445c10dc9bf5ee2510\"},\"headline\":\"Verbeter en meet je klantbeleving\",\"datePublished\":\"2016-03-01T17:50:23+00:00\",\"dateModified\":\"2024-03-15T09:41:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/\"},\"wordCount\":76,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/market_research1.jpg\",\"articleSection\":[\"Customer Journey\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/\",\"name\":\"Verbeter en meet je klantbeleving; het verhaal van Nuon | SPOTONVISION\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/market_research1.jpg\",\"datePublished\":\"2016-03-01T17:50:23+00:00\",\"dateModified\":\"2024-03-15T09:41:57+00:00\",\"description\":\"Wouter van der Drift, Customer Experience Manager bij Nuon, vertelt je in deze vlog over de dagelijkse focus op klantbeleving bij Nuon.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/market_research1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/market_research1.jpg\",\"width\":1511,\"height\":1007,\"caption\":\"Hoe verbeter en meet je klantbeleving?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/verbeter-en-meet-je-klantbeleving\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Verbeter en meet je klantbeleving\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"name\":\"spotonvision.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\",\"name\":\"SPOTONVISION\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"width\":980,\"height\":410,\"caption\":\"SPOTONVISION\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SPOTONVISION.B2B\",\"https:\\\/\\\/x.com\\\/SPOTONVISION\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/spotonvision\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/person\\\/febcbcf151d9b3445c10dc9bf5ee2510\",\"name\":\"Ingrid Archer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&d=mm&r=g\",\"caption\":\"Ingrid Archer\"},\"description\":\"Ingrid Archer is a co-founder of SPOTONVISION and the B2B Marketing Forum. As a marketing and communication professional, she has over 20 years of experience in B2B. Ingrid initiated successful campaigns in various sectors and is an expert in buyer personas, customer journeys, account-based marketing and buyer enablement in B2B. She'll be happy to help you with your latest marketing innovations.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/ingridarcher\\\/\"],\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/author\\\/ingrid\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Verbeter en meet je klantbeleving; het verhaal van Nuon | SPOTONVISION","description":"Wouter van der Drift, Customer Experience Manager bij Nuon, vertelt je in deze vlog over de dagelijkse focus op klantbeleving bij Nuon.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/","og_locale":"nl_NL","og_type":"article","og_title":"Verbeter en meet je klantbeleving","og_description":"Wouter van der Drift, Customer Experience Manager bij Nuon, vertelt je in deze vlog over de dagelijkse focus op klantbeleving bij Nuon.","og_url":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/","og_site_name":"SPOTONVISION","article_publisher":"https:\/\/www.facebook.com\/SPOTONVISION.B2B","article_published_time":"2016-03-01T17:50:23+00:00","article_modified_time":"2024-03-15T09:41:57+00:00","og_image":[{"width":1511,"height":1007,"url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/market_research1.jpg","type":"image\/jpeg"}],"author":"Ingrid Archer","twitter_card":"summary_large_image","twitter_creator":"@SPOTONVISION","twitter_site":"@SPOTONVISION","twitter_misc":{"Geschreven door":"Ingrid Archer","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/#article","isPartOf":{"@id":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/"},"author":{"name":"Ingrid Archer","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/person\/febcbcf151d9b3445c10dc9bf5ee2510"},"headline":"Verbeter en meet je klantbeleving","datePublished":"2016-03-01T17:50:23+00:00","dateModified":"2024-03-15T09:41:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/"},"wordCount":76,"commentCount":0,"publisher":{"@id":"https:\/\/www.spotonvision.com\/nl\/#organization"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/market_research1.jpg","articleSection":["Customer Journey"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/","url":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/","name":"Verbeter en meet je klantbeleving; het verhaal van Nuon | SPOTONVISION","isPartOf":{"@id":"https:\/\/www.spotonvision.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/#primaryimage"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/market_research1.jpg","datePublished":"2016-03-01T17:50:23+00:00","dateModified":"2024-03-15T09:41:57+00:00","description":"Wouter van der Drift, Customer Experience Manager bij Nuon, vertelt je in deze vlog over de dagelijkse focus op klantbeleving bij Nuon.","breadcrumb":{"@id":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/#primaryimage","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/market_research1.jpg","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/market_research1.jpg","width":1511,"height":1007,"caption":"Hoe verbeter en meet je klantbeleving?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.spotonvision.com\/nl\/verbeter-en-meet-je-klantbeleving\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spotonvision.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Verbeter en meet je klantbeleving"}]},{"@type":"WebSite","@id":"https:\/\/www.spotonvision.com\/nl\/#website","url":"https:\/\/www.spotonvision.com\/nl\/","name":"spotonvision.com","description":"","publisher":{"@id":"https:\/\/www.spotonvision.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spotonvision.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.spotonvision.com\/nl\/#organization","name":"SPOTONVISION","url":"https:\/\/www.spotonvision.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","width":980,"height":410,"caption":"SPOTONVISION"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SPOTONVISION.B2B","https:\/\/x.com\/SPOTONVISION","https:\/\/www.linkedin.com\/company\/spotonvision\/"]},{"@type":"Person","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/person\/febcbcf151d9b3445c10dc9bf5ee2510","name":"Ingrid Archer","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&d=mm&r=g","caption":"Ingrid Archer"},"description":"Ingrid Archer is a co-founder of SPOTONVISION and the B2B Marketing Forum. As a marketing and communication professional, she has over 20 years of experience in B2B. Ingrid initiated successful campaigns in various sectors and is an expert in buyer personas, customer journeys, account-based marketing and buyer enablement in B2B. She'll be happy to help you with your latest marketing innovations.","sameAs":["https:\/\/www.linkedin.com\/in\/ingridarcher\/"],"url":"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/"}]}},"_links":{"self":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts\/36416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/comments?post=36416"}],"version-history":[{"count":3,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts\/36416\/revisions"}],"predecessor-version":[{"id":41795,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts\/36416\/revisions\/41795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media\/40290"}],"wp:attachment":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media?parent=36416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/categories?post=36416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/tags?post=36416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}