{"id":36408,"date":"2015-11-26T14:33:07","date_gmt":"2015-11-26T14:33:07","guid":{"rendered":"https:\/\/www.spotonvision.com\/catching-dreams-mijn-droom-een-360-graden-view-van-onze-klanten\/"},"modified":"2024-03-15T09:44:48","modified_gmt":"2024-03-15T09:44:48","slug":"catching-dreams-mijn-droom-een-360-graden-view-van-onze-klanten","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/catching-dreams-mijn-droom-een-360-graden-view-van-onze-klanten\/","title":{"rendered":"Catching Dreams \u2013 Mijn droom: een 360-graden view van onze klanten"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af72f552dc0f {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af72f552dc0f {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af72f552dc0f {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af72f552dc0f {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af72f552dc0f\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Catching Dreams \u2013 Mijn droom: een 360-graden view van onze klanten<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Ontwerp-zonder-titel-87-892x373.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;November 26, 2015            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Het is weer tijd voor een nieuwe aflevering van onze serie Catching Dreams. Dit keer vertelt Marije van Donselaar, Head of Marketing Business bij Nuon \u2013 Vattenfall, over haar uitdagingen en dromen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alvast een tipje van de sluier: customer experience heeft een zeer hoge prioriteit voor Nuon Zakelijk. Marije: \u201cOnze grootste uitdaging is om te transformeren naar een organisatie die de klant centraal zet bij alles wat ze doet. Of het nu offline is of online, we willen via alle kanalen een optimale klantbeleving kunnen neerzetten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mijn droom is dat we uiteindelijk een 360-graden view hebben van onze klanten. Zodat we in staat zijn om op het juiste moment, met de juiste informatie \u00e9n via het juiste kanaal onze klanten kunnen bedienen,\u201d aldus Marije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Er worden al volop stappen in de goede richting gezet. Marije vertelt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe zijn gestart met het in kaart brengen van de huidige customer journey en de gewenste customer journey.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nu werken we met multidisciplinaire teams, die zowel voor online als offline verbeteringen verantwoordelijk zijn.<\/li>\n\n\n\n<li>We kijken we op een structurele manier naar klantfeedback om te ontdekken waar verbeterpunten liggen.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Benieuwd geworden naar de aanpak en tips van Marije? Bekijk hieronder de video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Catching Dreams \u2013 Mijn droom: een 360-graden view van onze klanten\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bs7NV0E5K-g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tijdens onze serie \u2018Catching Dreams\u2019 gaan we met onze camera&nbsp;langs bij&nbsp;inspirerende marketingdirecteuren.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Het is weer tijd voor een nieuwe aflevering van onze serie Catching Dreams. Dit keer vertelt Marije van Donselaar, Head of Marketing Business bij Nuon \u2013 Vattenfall, over haar uitdagingen en dromen.<\/p>\n","protected":false},"author":13,"featured_media":40280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-36408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-journey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mijn droom: een 360-graden view van onze klanten - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"In deze Catching Dreams vertelt Marije van Donselaar, Head of Marketing Business bij Nuon \u2013 Vattenfall, over haar uitdagingen en dromen.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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