{"id":36406,"date":"2015-11-18T11:56:16","date_gmt":"2015-11-18T11:56:16","guid":{"rendered":"https:\/\/www.spotonvision.com\/waarom-koning-content-regeert\/"},"modified":"2024-03-15T09:44:52","modified_gmt":"2024-03-15T09:44:52","slug":"waarom-koning-content-regeert","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/waarom-koning-content-regeert\/","title":{"rendered":"Waarom koning Content regeert"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb4c1962d19 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb4c1962d19 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb4c1962d19 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb4c1962d19 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb4c1962d19\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Waarom koning Content regeert<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Content-king-892x477.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;November 18, 2015            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Robeco bouwt binnen Global Marketing al enkele jaren aan een sterke content organisatie. In dit interview vertelt Johan Hillebrand, Head of Content Management bij Robeco Global Marketing, over het resultaat van hun <a href=\"https:\/\/www.spotonvision.com\/strategie\/contentstrategie\/\">contentmarketing <\/a>strategie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johan: \u201cDrie jaar geleden zijn we gestart met een contentmarketingprogramma. Inmiddels zien we duidelijke resultaten op verschillende vlakken:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Onze content is inhoudelijk enorm verbeterd \u00e9n we hebben nu veel meer content,<\/li>\n\n\n\n<li>Het bereik binnen onze B2B-doelgroep is de afgelopen 3 jaar vervijfvoudigd,<\/li>\n\n\n\n<li>Het genereren van leads gaat steeds beter.\u201d<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Wil je weten hoe Robeco haar B2B-marketing naar een hoger niveau heeft gekregen en wat de lessons learned zijn geweest? Bekijk hier het video-interview:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Waarom koning Content regeert\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1EIy2fcqU58?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Of lees een eerder verschenen<a href=\"http:\/\/www.marketingfacts.nl\/berichten\/robeco-trots-op-resultaten-contentmarketing\" target=\"_blank\" rel=\"noopener noreferrer\"> interview met Johan op Marketingfacts.&nbsp;<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Robeco bouwt binnen Global Marketing al enkele jaren aan een sterke contentorganisatie. In dit interview vertelt Johan Hillebrand, Head of Content Management bij Robeco Global Marketing, over het resultaat van hun contentmarketingstrategie.<\/p>\n","protected":false},"author":12,"featured_media":40278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-36406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Waarom koning content regeert | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"In dit interview vertelt Johan Hillebrand, Head of Content Management bij Robeco Global Marketing, over het resultaat van hun contentmarketingstrategie.\" \/>\n<meta name=\"robots\" content=\"index, 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