{"id":36394,"date":"2015-03-20T14:38:20","date_gmt":"2015-03-20T14:38:20","guid":{"rendered":"https:\/\/www.spotonvision.com\/onderzoek-klantbeleving-in-b2b\/"},"modified":"2024-03-15T09:46:27","modified_gmt":"2024-03-15T09:46:27","slug":"onderzoek-klantbeleving-in-b2b","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/onderzoek-klantbeleving-in-b2b\/","title":{"rendered":"Onderzoek: Klantbeleving in B2B"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af73222d746a {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af73222d746a {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af73222d746a {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af73222d746a {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af73222d746a\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Onderzoek: Klantbeleving in B2B<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Marketing-onderzoek-892x477.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;March 20, 2015            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-geschreven-door-onze-voormalige-collega-christa-hemelaar\"><em>Geschreven door onze voormalige collega Christa Hemelaar.<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ieder jaar voeren SPOTONVISION en TNS NIPO een benchmarkstudie uit naar een relevant B2B-thema. Op die manier dragen we bij aan de kennis van de Nederlandse business-to-business markt. Zo brachten wij in voorgaande jaren onder meer ontwikkelingen in B2B Marketing aan het licht en hebben wij inzicht geboden in Business Buyer Journeys. Het is een goede traditie geworden om onze bevindingen bekend te maken op het jaarlijkse <a href=\"http:\/\/www.b2bmarketingforum.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B Marketing Forum<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klantbeleving in B2B 2015 leert u als marketing- of salesprofessional:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Welke branches binnen B2B meer dan wel minder customer centric zijn, afgemeten aan de Net Promotor Score (NPS)<\/li>\n\n\n\n<li>Wat de voorspellende waarde is van NPS als het gaat om klantvoorkeur<\/li>\n\n\n\n<li>Wat inspirerende voorbeelden zijn van een <a href=\"https:\/\/www.spotonvision.com\/customer-journey-mapping-en-ontwikkelingen\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimale klantbeleving<\/a> (en ook hoe het juist niet moet\u2026)<\/li>\n\n\n\n<li>In hoeverre zakelijke afnemers over een vaste contactpersoon beschikken, en zo niet, of ze dit als een gemis ervaren<\/li>\n\n\n\n<li>Wat het bereik is van contentmarketing (zoals online video\u2019s, nieuwsbrieven, blogs en twitter) binnen zakelijke klantenkringen.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ieder jaar voeren SPOTONVISION en TNS NIPO een benchmarkstudie uit naar een relevant B2B-thema. Op die manier dragen we bij aan de kennis van de Nederlandse business-to-business markt. Zo brachten wij in voorgaande jaren onder meer ontwikkelingen in B2B Marketing aan het licht en hebben wij inzicht geboden in Business Buyer Journeys.<\/p>\n","protected":false},"author":13,"featured_media":40248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-36394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-journey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Onderzoek: Klantbeleving in B2B - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"De belangrijkste resultaten van een onderzoek naar klantbeleving en customer centricity op zakelijke markten.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Onderzoek: Klantbeleving in B2B\" \/>\n<meta property=\"og:description\" content=\"De belangrijkste resultaten van een onderzoek naar klantbeleving en customer centricity op zakelijke markten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/onderzoek-klantbeleving-in-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-20T14:38:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T09:46:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Marketing-onderzoek.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1188\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The SPOTONVISION editorial team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"The SPOTONVISION editorial team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/onderzoek-klantbeleving-in-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/onderzoek-klantbeleving-in-b2b\\\/\"},\"author\":{\"name\":\"The SPOTONVISION editorial team\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/person\\\/a480e45c5a5e985e8a8198cf35a0c5a9\"},\"headline\":\"Onderzoek: Klantbeleving in B2B\",\"datePublished\":\"2015-03-20T14:38:20+00:00\",\"dateModified\":\"2024-03-15T09:46:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/onderzoek-klantbeleving-in-b2b\\\/\"},\"wordCount\":177,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/onderzoek-klantbeleving-in-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Marketing-onderzoek.png\",\"articleSection\":[\"Customer Journey\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/onderzoek-klantbeleving-in-b2b\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/onderzoek-klantbeleving-in-b2b\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/onderzoek-klantbeleving-in-b2b\\\/\",\"name\":\"Onderzoek: Klantbeleving in B2B - 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