{"id":36381,"date":"2014-05-22T09:16:53","date_gmt":"2014-05-22T09:16:53","guid":{"rendered":"https:\/\/www.spotonvision.com\/hoe-integreer-ik-social-media-mijn-online-marketingstrategie-2\/"},"modified":"2024-03-15T09:49:54","modified_gmt":"2024-03-15T09:49:54","slug":"hoe-integreer-ik-social-media-mijn-online-marketingstrategie-2","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/hoe-integreer-ik-social-media-mijn-online-marketingstrategie-2\/","title":{"rendered":"\u2018Hoe integreer ik social media in mijn online marketingstrategie?\u2019"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af7321fce7d7 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af7321fce7d7 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af7321fce7d7 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af7321fce7d7 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af7321fce7d7\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>\u2018Hoe integreer ik social media in mijn online marketingstrategie?\u2019<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/social-media-integratie-892x477.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;May 22, 2014            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Social media heeft niet alleen de manier waarop bedrijven met consumenten communiceren veranderd: ook de communicatie met zakelijke kopers is door de komst van social media getransformeerd. Veel B2B-bedrijven zijn actief op social media-platformen, maar vaak zonder doelen te formuleren en de ROI te meten. Hoe zorg je ervoor dat social media niet alleen ingezet wordt op basis van \u2018me-too gedrag\u2019 en onderdeel vormt van de online marketingstrategie?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wat wil je met social media bereiken?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Definieer eerst hoe social media een waardevolle bijdrage kan leveren aan de bestaande online marketingstrategie. Denk aan het vergroten van naamsbekendheid, meer engagement met je doelgroep, leadgeneratie, thought leadership en meer verkeer naar de website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De volgende stap is het defini\u00ebren van concrete KPI\u2019s voor de inzet van social media, bijvoorbeeld groei van aantal volgers, clicks naar de website via een bepaald social media-platform, aantal leads en de ROI van je social media-campagne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie is je doelgroep?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Via welk social media-kanaal kun je de doelgroep het best bereiken. Is dat via Twitter, Facebook of via LinkedIn-groepen? Ben je daar al actief, waar behaal je nu je grootste succes? Wie zijn je \u2018social ambassadors\u2019, ofwel volgers met een groot bereik die je <a href=\"https:\/\/www.spotonvision.com\/strategie\/contentstrategie\/\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a> promoten. Koester hen en engage met hen, want zij helpen je bepaalde doelen te bereiken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je weet nu hoe social media je online marketingstrategie kan versterken en via welke kanalen je de doelgroep kunt bereiken. Hierna volgen 6 voorbeelden waarop je social media kunt integreren met je online marketing strategie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Contentpromotie via social media<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Als je goede content hebt en bekend staat als \u2018thought leader\u2019, kun je door het te promoten op social media je bereik vermenigvuldigen en een grote community uitbouwen. Jay Baer, marketinggoeroe,&nbsp;claimt zelfs:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c<\/em><em>Content<\/em><em>&nbsp;is vuur. Social media is benzine.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promoot je content altijd via verschillende kanalen. Een nieuwe blog kun je delen via Twitter, de LinkedIn-bedrijfspagina, in LinkedIn-groepen of via Slideshare. Moedig actieve social media-collega\u2019s aan je content te delen. Dit vergroot het bereik van de content, trekt meer verkeer naar je website en verhoogt zo de kans op het realiseren van de social media-doelstellingen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u2018Sociaal\u2019 luisteren en engagen met social media<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Het grote voordeel &nbsp;van social media is dat je kunt luisteren naar je doelgroep. Wat zeggen ze bijvoorbeeld over je bedrijf en hoe reageren ze op je content op je LinkedIn-bedrijfspagina en Twitter?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wees goed voor je community, volg ze en reageer op hun commentaar. Je hoeft niet op iedere negatieve reactie te reageren, maar zorg er wel voor dat je op de hoogte bent van wat er zoal gezegd wordt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Menselijker maken van je bedrijf<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social media biedt de kans om het gezicht achter je bedrijf te laten zien en sympathie te wekken. Je kunt aan je volgers persoonlijk je waardering laten blijken, tips geven, helpen met problemen en klantenservice bieden. Commerci\u00eble berichten over je producten en services worden niet gewaardeerd en er zal ook niet veel op gereageerd worden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Verbeteren van je SEO door social media<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je aanwezigheid op social media is \u00e9\u00e9n van de factoren die Google meet en dus belangrijk is voor de zoekmachine-optimalisatie. Hoe vaak wordt de bedrijfswebsite bezocht via social media? Hoeveel fans of volgers heeft je bedrijf? En heb je social media deelknoppen op je website? Stephanie Frasco van Social Media Today&nbsp;zegt hierover het volgende:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cSocial signals<\/em><em>&nbsp;really is the new link building\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Inzet van social media tijdens evenementen<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social media zijn ideaal om \u2018real-time\u2019 verslag te doen van live evenementen. Hierdoor kun je bijvoorbeeld op Twitter behoorlijke \u2018buzz\u2019 ontwikkelen. Jaarlijks organiseert SPOTONVISION het <a href=\"http:\/\/www.b2bmarketingforum.nl\/\">B2B Marketing Forum<\/a>. Rondom de datum van dat event genereren we de meeste volgers en engagement. Ook tijdens een online event, zoals een webinar, kan social media de engagement verhogen, door bijvoorbeeld vragen via Twitter te beantwoorden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Social media als leadgenerator<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Door het bouwen aan thought leadership kun je prospects aan je binden. Door content via social media te promoten -zoals eBooks, webinar recordings en demo\u2019s- kun je leads genereren. Let op dat je altijd een mix van content plaatst, zowel open (ungated) als achter een formulier (gated). Maak duidelijke afspraken met je marketing- en salesteam over aan welke criteria een volger op social media moet voldoen om als \u2018lead\u2019 gedefinieerd te worden. Het aantal kwalitatief hoogwaardige leads gegenereerd via social media, kan duidelijk de bijdrage aan de online marketingdoelstellingen aantonen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social media als onderdeel van je online marketingstrategie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Integreer je doelstellingen met je online marketingdoelstellingen, zodat je duidelijk de bijdrage van social media kunt aantonen in de resultaten van online marketing. En bedenk te allen tijde: beter niet aanwezig zijn op social media, dan niet actief!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wil je meer informatie over het gebruik van social media in je online marketingstrategie? Neem dan&nbsp;<a href=\"https:\/\/www.spotonvision.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact<\/a>&nbsp;met ons op.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media heeft niet alleen de manier waarop bedrijven met consumenten communiceren veranderd: ook de communicatie met zakelijke kopers is door de komst van social media getransformeerd. Veel B2B-bedrijven zijn actief op social media-platformen, maar vaak zonder doelen te formuleren en de ROI te meten.<\/p>\n","protected":false},"author":13,"featured_media":40228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,85],"tags":[],"class_list":["post-36381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-leadgeneratie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social media integreren in je marketingstrategie | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Social media heeft zowel het communiceren tussen bedrijven en consumenten veranderd, als communicatie met zakelijke kopers getransformeerd.\" \/>\n<meta name=\"robots\" content=\"noindex, 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