{"id":36379,"date":"2014-03-25T13:24:47","date_gmt":"2014-03-25T12:24:47","guid":{"rendered":"https:\/\/www.spotonvision.com\/hoe-kan-digital-body-language-helpen-bij-het-effectiever-benaderen-van-leads\/"},"modified":"2026-07-24T14:26:08","modified_gmt":"2026-07-24T12:26:08","slug":"hoe-kan-digital-body-language-helpen-bij-het-effectiever-benaderen-van-leads","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/hoe-kan-digital-body-language-helpen-bij-het-effectiever-benaderen-van-leads\/","title":{"rendered":"Hoe kan digital body language helpen bij het effectiever benaderen van leads?"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16aeb4c3249789 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16aeb4c3249789 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16aeb4c3249789 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16aeb4c3249789 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16aeb4c3249789\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Hoe kan digital body language helpen bij het effectiever benaderen van leads?<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/las-princiapales-tecnicas-de-marketing-digital-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/7751fc11d611c03969e1e528e15d483a72ace948516c00c07210be80d547cfaf?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/the-spotonvision-editorial-team\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                The SPOTONVISION editorial team &#8211; Published:&nbsp;March 25, 2014            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Wil je graag meer weten over het online gedrag van jouw websitebezoekers? Omdat je weet dat het je gaat helpen in je marketing? Wil je ook in 3 stappen naar hogere conversies? <a href=\"https:\/\/www.spotonvision.com\/technologie\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Welkom in de wereld van marketing automation<\/a>, software die het mogelijk maakt om effectiever resultaat te behalen. Zeker wanneer je begint met het automatiseren van je marketing, lijkt het alsof je weer een nieuwe \u2018taal\u2019 moet leren, de marketing automation taal. Vandaag meer over \u2018digital body language\u2019 en hoe het doorgronden van een digital body language je kan helpen bij effectievere marketing.<\/p>\n\n\n\n<h2 id=\"h-digital-body-language\" class=\"wp-block-heading\"><span style=\"line-height: 1.5em\">Digital body language<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digital body language, oftewel \u2018digitale lichaamstaal\u2019, speelt een belangrijke rol in moderne marketing. Met behulp van marketing automation-systemen, kan het online gedrag van leads\/klanten worden opgeslagen. Denk&nbsp;hierbij aan online gedrag als whitepaper downloads, geopende e-mails, websitebezoeken en ingevulde keywoorden in Google. Al deze data kan een marketing automation-systeem bundelen. Let&nbsp;wel: de data kan alleen worden gekoppeld aan een naam en bedrijf indien de persoon ergens op jouw website een formuliertje heeft ingevuld met zijn\/haar gegevens. In de onderstaande afbeelding is een overzicht te zien van een digital body language in het marketing automation-systeem Eloqua.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2022\/06\/eloqua-body-language.jpg\" alt=\"digital body language\n\" class=\"wp-image-32927\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Door inzicht in de digital body language, kun je potenti\u00eble kopers identificeren op basis van online gedrag. De lichaamstaal verschaft sales bovendien informatie over de interesses van een lead. Dit leidt tot effectievere verkoopgesprekken en een hogere conversie van lead naar klant. Doordat online gedrag en engagement kunnen worden vastgelegd, kan een krachtige segmentatie van leads plaatsvinden.<\/p>\n\n\n\n<h2 id=\"h-in-3-stappen-naar-effectievere-verkoopgesprekken-en-hogere-conversie\" class=\"wp-block-heading\"><span style=\"line-height: 1.5em\">In 3 stappen naar effectievere verkoopgesprekken en hogere conversie<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stap 1<\/strong> is het op orde brengen van je processen. Marketing automation-systemen kunnen daarbij helpen. Deze systemen zijn de spin in het web in het cre\u00ebren ontwikkelen van de body language. In innovatieve systemen zoals bijvoorbeeld Act-On en Eloqua, kan alle data van een bezoeker worden gekoppeld tot \u00e9\u00e9n overzicht (zie afbeelding hiernaast).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stap 2<\/strong> is het koppelen van de juiste marketingkanalen aan het marketing automation-systeem. Volwassen systemen zoals Act-On en Eloqua faciliteren een breed scala koppelingen met webinar-software, sociale media, Google Adwords,&nbsp; webformulieren en CRM-systemen. De marketingafdeling kan vervolgens op basis van online gedrag van webbezoekers leads segmenteren en vervolgens op een effectieve manier benaderen met de juiste content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stap 3<\/strong> is het koppelen van Digital Body Language overzicht met het content management-systeem. Hierdoor kan sales precies zien in welke producten\/onderwerpen een lead interesse heeft. Met als gevolg effectievere verkoopgesprekken en een hogere conversie.<\/p>\n\n\n\n<h2 id=\"h-conclusie\" class=\"wp-block-heading\">Conclusie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digital Body Language is de digitale lichaamstaal van (potenti\u00eble) kopers. Middels het&nbsp; koppelen van dit gedrag aan een marketing automation-systeem, kan je een digitaal profiel van een webbezoeker ontwikkelen. Hierdoor kunnen organisaties eenvoudig potenti\u00eble kopers identificeren en segmenteren op basis van hun digitaal gedrag. Daarmee kan marketing de kwaliteit van leads die naar sales worden gestuurd, verhogen. Dit leidt tot effectievere verkoopgesprekken en betere conversies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wil je ook inzicht de digital body language van leads of weten hoe marketing automation bijdraagt aan het converteren van leads? <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neem dan vrijblijvend contact met ons op<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wil je graag meer weten over het online gedrag van jouw websitebezoekers? Omdat je weet dat het je gaat helpen in je marketing? Wil je ook in 3 stappen naar hogere conversies? Welkom in de wereld van marketing automation, software die het mogelijk maakt om effectiever resultaat te behalen.<\/p>\n","protected":false},"author":13,"featured_media":40224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,85,57],"tags":[],"class_list":["post-36379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","category-leadgeneratie","category-marketing-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital body language helpt bij leadbenadering | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Lees meer over \u2018digital body language\u2019 en hoe het doorgronden van een digital body language je kan helpen bij effectievere marketing.\" \/>\n<meta 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