{"id":36377,"date":"2014-02-18T11:31:28","date_gmt":"2014-02-18T11:31:28","guid":{"rendered":"https:\/\/www.spotonvision.com\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/"},"modified":"2024-03-15T09:50:25","modified_gmt":"2024-03-15T09:50:25","slug":"geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/","title":{"rendered":"Geef ALTIJD de perfecte lead aan sales met lead scoring"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af88fde80c91 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af88fde80c91 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af88fde80c91 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af88fde80c91 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af88fde80c91\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Geef ALTIJD de perfecte lead aan sales met lead scoring<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/My-Post-26-892x477.png\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/shimon\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/389a8471d04bbe25826231003a0b683d54c544e057bb39fb822704732b06e67e?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/shimon\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Shimon Ben-Ayoun &#8211; Published:&nbsp;February 18, 2014            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Uit <a rel=\"noopener noreferrer\" href=\"http:\/\/blog.hubspot.com\/marketing\/sales-marketing-love-story-hubspot-linkedin-slideshare\" target=\"_blank\">recent onderzoek <\/a>van Hubspot en LinkedIn blijkt dat 95% van de ondervraagde marketeers de kwaliteit van leads topprioriteit vindt. Daarentegen is slechts 5% ervan overtuigd dat zij perfecte leads aan sales leveren. Bovendien blijkt dat slechts 40% van de marketeers niet weet wat een Marketing Qualified Lead (MQL) is. Tijd voor een crash course <a href=\"https:\/\/www.spotonvision.com\/strategie\/lead-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead management<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing moet tegenwoordig steeds resultaatgerichter zijn, dat wil zeggen: leads doorgeven aan sales, waarvan succes nagenoeg verzekerd is. Dat klinkt als een onmogelijke opgave en dat is het ook. Tenzij je gebruik maakt van lead scoring.&nbsp;Lead scoring is een systeem waarbij je de lead punten toewijst op basis van zijn profiel in combinatie met online gedrag. Hoe hoger de score, hoe groter de kans op engagement, conversie en uiteindelijk een business deal..<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-alle-potentiele-leads-in-een-oogopslag\">Alle potenti\u00eble leads in \u00e9\u00e9n oogopslag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zoals gezegd krijgt een lead een score toegekend op basis van zijn \u2018digital body language\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bij <i>profielinformatie<\/i> kijk je bijvoorbeeld naar de titel\/functie van een lead die een online formulier heeft ingevuld. Is hij een manager of een adviseur? Afhankelijk van jouw doelgroep geef je de \u00e9\u00e9n meer punten dan de ander. Een CEO zou bijvoorbeeld meer punten kunnen krijgen dan een communicatiemedewerker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i>Online gedrag <\/i>is lastiger te meten. Er zijn genoeg middelen, tools en methoden om prospects online te kunnen volgen. Hoewel Google Analytics een zekere mate van inzicht geeft, is lead scoring het beste te combineren met een marketing automation tool als Act-on of bijvoorbeeld Eloqua. Door het lead scoring-model met dit systeem te integreren, krijgt de prospect automatisch punten toegekend wanneer hij bijvoorbeeld een webpagina bekijkt, webinar volgt of content downloadt. De tool geeft daarbij een uitgebreid en gedetailleerd overzicht van de ontwikkelingen van een lead. Zo kun je in \u00e9\u00e9n oogopslag zien welke leads direct gebeld moeten worden, welke genurtured moeten worden en welke buiten jouw interessegebied liggen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-waarom-lead-scoring\">Waarom lead scoring?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Het is een cruciaal onderdeel van het lead management&nbsp;proces<br>&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Het verhoogt de effectiviteit van jouw lead nurturing campagnes<br>&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; De kwaliteit van jouw leads wordt inzichtelijk voor zowel marketing als sales<br>&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Het verhoogt het conversieratio van jouw marketing<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-praktisch-onmogelijk-echt-niet\">Praktisch onmogelijk? Echt niet!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In theorie klinkt het allemaal geweldig, maar de praktijk is vaak heel anders. Zoals gezegd is marketing automation een belangrijke tool die je hierbij kan helpen. Het is namelijk praktisch onmogelijk (zeker voor grote bedrijven) om leads handmatig te volgen en te scoren. Een marketing automation tool neemt die taak uit handen en geeft je een duidelijk overzicht hot en cold leads\/prospects. Hoe hoger de score, hoe beter het digitale profiel en hoe relevanter de lead is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-perfecte-lead-met-marketing-automation\"><b>De \u2018perfecte\u2019 lead met Marketing Automation<\/b><b><br><\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MQL\u2019s zijn dus leads die aan het ideaalbeeld voldoen dat sales voor ogen heeft: iemand die qua profiel goed scoort en veel engagement heeft getoond. Zo filter je de gekwalificeerde leads en kun je sales altijd leads aanleveren die een grote kans hebben om te converteren. Het aantal leads dat je doorgeeft daalt dan wel, maar je krijgt er meer inzicht in en kennis van de koper voor terug. Neem bij dit systeem dan ook als uitgangspunt dat het je niet gaat om de kwantiteit maar om de kwaliteit van de leads.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uit recent onderzoek van Hubspot en LinkedIn blijkt dat 95% van de ondervraagde marketeers de kwaliteit van leads topprioriteit vindt. Daarentegen is slechts 5% ervan overtuigd dat zij perfecte leads aan sales leveren. Bovendien blijkt dat slechts 40% van de marketeers niet weet wat een Marketing Qualified Lead (MQL) is.<\/p>\n","protected":false},"author":10,"featured_media":40220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-36377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Geef altijd de perfecte lead aan sales met lead scoring | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Uit onderzoek blijkt dat 95% van de marketeers de kwaliteit van leads topprioriteit vindt, maar slechts 40% van de marketeers niet weet wat een MQL is.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geef ALTIJD de perfecte lead aan sales met lead scoring\" \/>\n<meta property=\"og:description\" content=\"Uit onderzoek blijkt dat 95% van de marketeers de kwaliteit van leads topprioriteit vindt, maar slechts 40% van de marketeers niet weet wat een MQL is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-18T11:31:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T09:50:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/My-Post-26.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1188\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shimon Ben-Ayoun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shimon Ben-Ayoun\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/\"},\"author\":{\"name\":\"Shimon Ben-Ayoun\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/person\\\/b8b866b59166f63a59b23144832063f3\"},\"headline\":\"Geef ALTIJD de perfecte lead aan sales met lead scoring\",\"datePublished\":\"2014-02-18T11:31:28+00:00\",\"dateModified\":\"2024-03-15T09:50:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/\"},\"wordCount\":566,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/My-Post-26.png\",\"articleSection\":[\"Lead Management\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/\",\"name\":\"Geef altijd de perfecte lead aan sales met lead scoring | SPOTONVISION\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/My-Post-26.png\",\"datePublished\":\"2014-02-18T11:31:28+00:00\",\"dateModified\":\"2024-03-15T09:50:25+00:00\",\"description\":\"Uit onderzoek blijkt dat 95% van de marketeers de kwaliteit van leads topprioriteit vindt, maar slechts 40% van de marketeers niet weet wat een MQL is.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/My-Post-26.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/My-Post-26.png\",\"width\":1188,\"height\":635,\"caption\":\"leads genereren\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Geef ALTIJD de perfecte lead aan sales met lead scoring\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"name\":\"spotonvision.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#organization\",\"name\":\"SPOTONVISION\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Logo-SoV-70_Tint-Blue.png\",\"width\":980,\"height\":410,\"caption\":\"SPOTONVISION\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SPOTONVISION.B2B\",\"https:\\\/\\\/x.com\\\/SPOTONVISION\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/spotonvision\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#\\\/schema\\\/person\\\/b8b866b59166f63a59b23144832063f3\",\"name\":\"Shimon Ben-Ayoun\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/389a8471d04bbe25826231003a0b683d54c544e057bb39fb822704732b06e67e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/389a8471d04bbe25826231003a0b683d54c544e057bb39fb822704732b06e67e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/389a8471d04bbe25826231003a0b683d54c544e057bb39fb822704732b06e67e?s=96&d=mm&r=g\",\"caption\":\"Shimon Ben-Ayoun\"},\"description\":\"Shimon Ben Ayoun is a creative and result-oriented marketing and sales professional with extensive experience in B2B. Meaningful conversations, both on a business and personal level, give him energy. He is a co-founder of SPOTONVISION and the B2B Marketing Forum. Helping you to achieve marketing goals and keeping you informed on the latest trends and developments are at the top of Shimon\u2019s list.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/shimonbenayoun\\\/\"],\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/author\\\/shimon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Geef altijd de perfecte lead aan sales met lead scoring | SPOTONVISION","description":"Uit onderzoek blijkt dat 95% van de marketeers de kwaliteit van leads topprioriteit vindt, maar slechts 40% van de marketeers niet weet wat een MQL is.","robots":{"index":"noindex","follow":"follow"},"og_locale":"nl_NL","og_type":"article","og_title":"Geef ALTIJD de perfecte lead aan sales met lead scoring","og_description":"Uit onderzoek blijkt dat 95% van de marketeers de kwaliteit van leads topprioriteit vindt, maar slechts 40% van de marketeers niet weet wat een MQL is.","og_url":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/","og_site_name":"SPOTONVISION","article_publisher":"https:\/\/www.facebook.com\/SPOTONVISION.B2B","article_published_time":"2014-02-18T11:31:28+00:00","article_modified_time":"2024-03-15T09:50:25+00:00","og_image":[{"width":1188,"height":635,"url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/My-Post-26.png","type":"image\/png"}],"author":"Shimon Ben-Ayoun","twitter_card":"summary_large_image","twitter_creator":"@SPOTONVISION","twitter_site":"@SPOTONVISION","twitter_misc":{"Geschreven door":"Shimon Ben-Ayoun","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/#article","isPartOf":{"@id":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/"},"author":{"name":"Shimon Ben-Ayoun","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/person\/b8b866b59166f63a59b23144832063f3"},"headline":"Geef ALTIJD de perfecte lead aan sales met lead scoring","datePublished":"2014-02-18T11:31:28+00:00","dateModified":"2024-03-15T09:50:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/"},"wordCount":566,"commentCount":0,"publisher":{"@id":"https:\/\/www.spotonvision.com\/nl\/#organization"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/My-Post-26.png","articleSection":["Lead Management"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/","url":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/","name":"Geef altijd de perfecte lead aan sales met lead scoring | SPOTONVISION","isPartOf":{"@id":"https:\/\/www.spotonvision.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/#primaryimage"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/My-Post-26.png","datePublished":"2014-02-18T11:31:28+00:00","dateModified":"2024-03-15T09:50:25+00:00","description":"Uit onderzoek blijkt dat 95% van de marketeers de kwaliteit van leads topprioriteit vindt, maar slechts 40% van de marketeers niet weet wat een MQL is.","breadcrumb":{"@id":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/#primaryimage","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/My-Post-26.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/My-Post-26.png","width":1188,"height":635,"caption":"leads genereren"},{"@type":"BreadcrumbList","@id":"https:\/\/www.spotonvision.com\/nl\/geef-altijd-de-perfecte-lead-aan-sales-met-lead-scoring\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.spotonvision.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Geef ALTIJD de perfecte lead aan sales met lead scoring"}]},{"@type":"WebSite","@id":"https:\/\/www.spotonvision.com\/nl\/#website","url":"https:\/\/www.spotonvision.com\/nl\/","name":"spotonvision.com","description":"","publisher":{"@id":"https:\/\/www.spotonvision.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spotonvision.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.spotonvision.com\/nl\/#organization","name":"SPOTONVISION","url":"https:\/\/www.spotonvision.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","contentUrl":"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/04\/Logo-SoV-70_Tint-Blue.png","width":980,"height":410,"caption":"SPOTONVISION"},"image":{"@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SPOTONVISION.B2B","https:\/\/x.com\/SPOTONVISION","https:\/\/www.linkedin.com\/company\/spotonvision\/"]},{"@type":"Person","@id":"https:\/\/www.spotonvision.com\/nl\/#\/schema\/person\/b8b866b59166f63a59b23144832063f3","name":"Shimon Ben-Ayoun","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/389a8471d04bbe25826231003a0b683d54c544e057bb39fb822704732b06e67e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/389a8471d04bbe25826231003a0b683d54c544e057bb39fb822704732b06e67e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/389a8471d04bbe25826231003a0b683d54c544e057bb39fb822704732b06e67e?s=96&d=mm&r=g","caption":"Shimon Ben-Ayoun"},"description":"Shimon Ben Ayoun is a creative and result-oriented marketing and sales professional with extensive experience in B2B. Meaningful conversations, both on a business and personal level, give him energy. He is a co-founder of SPOTONVISION and the B2B Marketing Forum. Helping you to achieve marketing goals and keeping you informed on the latest trends and developments are at the top of Shimon\u2019s list.","sameAs":["https:\/\/www.linkedin.com\/in\/shimonbenayoun\/"],"url":"https:\/\/www.spotonvision.com\/nl\/author\/shimon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts\/36377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/comments?post=36377"}],"version-history":[{"count":3,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts\/36377\/revisions"}],"predecessor-version":[{"id":41835,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts\/36377\/revisions\/41835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media\/40220"}],"wp:attachment":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media?parent=36377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/categories?post=36377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/tags?post=36377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}