{"id":36363,"date":"2020-03-31T15:10:00","date_gmt":"2020-03-31T13:10:00","guid":{"rendered":"https:\/\/www.spotonvision.com\/de-kracht-van-webinars-b2b-4-vragen-4-antwoorden\/"},"modified":"2024-05-27T09:29:35","modified_gmt":"2024-05-27T07:29:35","slug":"de-kracht-van-webinars-b2b-4-vragen-4-antwoorden","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/de-kracht-van-webinars-b2b-4-vragen-4-antwoorden\/","title":{"rendered":"De kracht van webinars in B2B: 4 vragen &amp; 4 antwoorden"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af5c20d65ddf {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af5c20d65ddf {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af5c20d65ddf {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af5c20d65ddf {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af5c20d65ddf\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>De kracht van webinars in B2B: 4 vragen &amp; 4 antwoorden<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2020\/03\/Webinar-vs-Virtual-Classroom-980x410-1-892x373.webp\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;March 31, 2020            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Hoewel veel B2B-marketeers in de effectiviteit van webinars geloven, zet een groot deel deze marketingtool nog structureel niet in. Om meer inzicht te geven in de kracht van webinars, presenteerde SPOTONVISION onlangs een webinar over dit onderwerp. Wat bleek uit de poll? 42% van de deelnemers heeft weleens een webinar gevolgd maar nog niet zelf georganiseerd. Er is dus werk aan de winkel!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tijdens het webinar over webinars werden diverse vragen gesteld. In deze blogpost geven wij een overzicht van deze vragen en bijbehorende antwoorden.<\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af5c20d6d3d4 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c20d6d3d4 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c20d6d3d4 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af5c20d6d3d4 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c20d6d3d4 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c20d6d3d4 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af5c20d6d3d4 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af5c20d6d3d4 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af5c20d6d3d4.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16af5c20d6d3d4 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af5c20d6d3d4 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>E-book De kracht van webinars in B2B<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nDe beste tips &amp; trucs voor succesvolle webinars\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/ebook-de-kracht-van-webinars-in-b2b\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Ik wil starten met webinars<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-nbsp-wat-kun-je-als-opkomstpercentage-verwachten\">1.&nbsp;Wat kun je als opkomstpercentage verwachten?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De eerste vraag ging over het opkomstpercentage. Stel als 100 mensen zich registreren, hoeveel mensen zullen dan daadwerkelijk deelnemen aan het webinar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opkomstpercentages zijn afhankelijk van het onderwerp: \u201cHoe algemener je onderwerp is en hoe breder je het webinar promoot, hoe groter de kans op no- shows. Je kunt dus beter kiezen voor een meer specifiek onderwerp voor een gerichtere doelgroep. Daarnaast spelen de kosten een belangrijke rol: \u201cBij een gratis webinar is het opkomstpercentage meestal zo\u2019n 50%. Bij een inschrijving van 100 mensen betekent dit dat er zo\u2019n 50 mensen komen opdagen.\u201d Overigens blijkt wel dat een aantal van de no-shows achteraf alsnog de video-opname bekijkt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En, uit de ervaring van SPOTONVISION blijkt ook dat de registratie van \u00e9\u00e9n deelnemer niet altijd het werkelijk aantal kijkers reflecteert; soms zitten vier personen van dezelfde afdeling bij elkaar naar \u00e9\u00e9n scherm te kijken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-nbsp-kun-je-mensen-laten-betalen-voor-een-webinar\">2.&nbsp;Kun je mensen laten betalen voor een webinar?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDit is absoluut mogelijk en er zijn organisaties die geld vragen voor webinars die ze organiseren. Je moet dan wel extra goed nadenken over het doel en het onderwerp van het webinar. Er is een kans dat er minder mensen zullen deelnemen dan wanneer het webinar gratis zou zijn, maar dit is niet per definitie zo.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het belangrijkste is dat je<a href=\"https:\/\/www.spotonvision.com\/nl\/hoe-wij-helpen\/inzicht-in-kopers-strategie\/contentstrategie\/\" target=\"_blank\" rel=\"noreferrer noopener\"> je content afstemt op jouw doelgroep<\/a>: \u201cAls je een goed verhaal hebt en waardevolle content biedt, zijn mensen best bereid om te betalen voor het volgen van het webinar. Als je een echte training geeft in de vorm van een webinar, kun je er best geld voor vragen.\u201d<\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af5c20d86453 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c20d86453 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c20d86453 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af5c20d86453 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af5c20d86453 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af5c20d86453 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af5c20d86453 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af5c20d86453 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af5c20d86453.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16af5c20d86453 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af5c20d86453 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>E-book: Contentmarketing voor gevorderden<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nTips voor een nog succesvollere contentstrategie\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/ebook-contentmarketing-gevorderden\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Download het gratis e-book<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-nbsp-hoeveel-deelnemers-kunnen-er-met-een-webinar-meedoen\">3.&nbsp;Hoeveel deelnemers kunnen er met een webinar meedoen?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDat hangt af van de techniek die je gebruikt. Alles gaat over het internet, dus de mogelijkheden zijn breed. Sommige aanbieders laten een maximum aantal van 1000 deelnemers toe. Maar de meeste aanbieders van webinartechniek hebben verschillende abonnementsvormen.\u201d Ingrid Archer, Managing Partner van SPOTONVISION en host tijdens dit webinar, voegt daaraan toe: \u201cZo organiseert Hubspot regelmatig webinars waarbij het geen uitzondering is als er 16.000 mensen aan de lijn hangen.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-wat-kost-de-licentie-van-de-webinar-software-ongeveer\">4. Wat kost de licentie van de webinar software ongeveer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het kostenplaatje voor de software om webinars mee te organiseren verschilt per licentie die je aanschaft bij de provider. Voor het onbeperkt uitzenden van webinars worden licentiekosten gerekend die liggen tussen de 750 en 20.000 euro per jaar. De meeste tools bieden online chat, camera en opnamefunctionaliteit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het verschil zit met name in het aantal licenties die je nodig denkt te hebben en in het maximum aantal deelnemers dat aanwezig kan zijn bij het webinar. In het algemeen kan gesteld worden dat de reguliere webinars aanzienlijk goedkoper zijn dan studio webinars. Dit komt logischerwijs door het feit dat er geen studio en geen cameracrew nodig is. Precieze bedragen moeten worden opgevraagd bij de aanbieder van de software.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hopen dat jullie wat wijzer zijn geworden over het inzetten van webinars als marketingtool.&nbsp; Mocht je nog meer over webinars willen lezen, <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/ebook-de-kracht-van-webinars-in-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">download<\/a> dan het gratis te verkrijgen eBook \u2018De kracht van Webinars&#8217; in Business-to-Business.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hoewel veel B2B-marketeers in de effectiviteit van webinars geloven, zet een groot deel deze marketingtool nog structureel niet in. Om meer inzicht te geven in de kracht van webinars, presenteerde spotONvision onlangs een webinar over dit onderwerp.<\/p>\n","protected":false},"author":12,"featured_media":40902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,86],"tags":[],"class_list":["post-36363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing","category-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>De kracht van webinars in B2B: 4 vragen &amp; antwoorden | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"In dit blog beantwoorden we vragen als: Wat kun je als opkomstpercentage verwachten? 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