{"id":36362,"date":"2013-01-10T13:12:29","date_gmt":"2013-01-10T13:12:29","guid":{"rendered":"https:\/\/www.spotonvision.com\/omzetgroei-krijg-je-pas-als-sales-en-marketing-goed-samenwerken\/"},"modified":"2024-03-15T09:53:09","modified_gmt":"2024-03-15T09:53:09","slug":"omzetgroei-krijg-je-pas-als-sales-en-marketing-goed-samenwerken","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/omzetgroei-krijg-je-pas-als-sales-en-marketing-goed-samenwerken\/","title":{"rendered":"Omzetgroei krijg je pas als sales en marketing goed samenwerken"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af88f6a92d47 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af88f6a92d47 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af88f6a92d47 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af88f6a92d47 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af88f6a92d47\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Omzetgroei krijg je pas als sales en marketing goed samenwerken<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Omzetgroei-892x477.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/shimon\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/389a8471d04bbe25826231003a0b683d54c544e057bb39fb822704732b06e67e?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/shimon\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Shimon Ben-Ayoun &#8211; Published:&nbsp;January 10, 2013            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Heb je er ook zo\u2019n hekel aan dat de leads die je overdraagt aan sales niet tot een koop leiden. Op hun beurt ergeren sales-mensen zich aan de kwaliteit van de leads die wij ze bieden. Hallo vicieuze cirkel!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We moeten leren met elkaar te praten om kwaliteitsleads om te zetten in daadwerkelijke verkopen. Iedere B2B organisatie zou een <a href=\"https:\/\/www.spotonvision.com\/strategie\/lead-management\/\">lead management proces<\/a> moeten hebben. Volgens Forrester Research is 93% van de gegenereerde leads nog niet klaar om te kopen op dat moment, sterker nog, zelfs niet klaar om te kopen in de eerstvolgende 90 dagen. SiriusDecisions, een wereldwijde Research organisatie in de VS, vult deze cijfers aan met \u201c90% van de leads worden geen klant\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ik sprak onlangs met Tony Jaros, SVP Research bij SiriusDecisions: \u201cWe moeten \u2018sales\u2019 leren praten. We moeten begrijpen wie de koper is en hoe we een gedeeld raamwerk kunnen gebruiken om die buyer journey te ondersteunen. Doe je dat goed dan kun je tot wel 47% meer verkopen binnenhalen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het volledige interview kun je lezen op Molblog&nbsp;of bekijk de video interview:<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"B2B sales and marketing - Interview with Tony Jaros Sirius Decisions\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gze7oDuHI_g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Binnenkort spreekt SiriusDecisions tijdens het B2B Marketing Forum over deze onderwerpen, lead management, sales alignment en meer. Interesse? Je vindt meer informatie over het event op &nbsp;<a href=\"http:\/\/www.b2bmarketingforum.nl\">www.b2bmarketingforum.nl.<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Heb je er ook zo\u2019n hekel aan dat de leads die je overdraagt aan sales niet tot een koop leiden. Op hun beurt ergeren sales-mensen zich aan de kwaliteit van de leads die wij ze bieden. Hallo vicieuze cirkel!<\/p>\n","protected":false},"author":10,"featured_media":40202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-36362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B-groei krijg je als sales &amp; marketing samenwerken | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"SPOTONVISION interviewt Tony Jaros, SVP Research, over het belang van een goede samenwerking tussen sales en marketing in B2B t.b.v. omzetgroei.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Helping you to achieve marketing goals and keeping you informed on the latest trends and developments are at the top of Shimon\u2019s list.","sameAs":["https:\/\/www.linkedin.com\/in\/shimonbenayoun\/"],"url":"https:\/\/www.spotonvision.com\/nl\/author\/shimon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts\/36362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/comments?post=36362"}],"version-history":[{"count":3,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts\/36362\/revisions"}],"predecessor-version":[{"id":41844,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/posts\/36362\/revisions\/41844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media\/40202"}],"wp:attachment":[{"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/media?parent=36362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/categories?post=36362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spotonvision.com\/nl\/wp-json\/wp\/v2\/tags?post=36362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}