{"id":36361,"date":"2012-08-30T09:22:40","date_gmt":"2012-08-30T09:22:40","guid":{"rendered":"https:\/\/www.spotonvision.com\/leads-genereren-grootste-uitdaging-in-b2b\/"},"modified":"2024-03-15T09:53:15","modified_gmt":"2024-03-15T09:53:15","slug":"leads-genereren-grootste-uitdaging-in-b2b","status":"publish","type":"post","link":"https:\/\/www.spotonvision.com\/nl\/leads-genereren-grootste-uitdaging-in-b2b\/","title":{"rendered":"Leads genereren grootste uitdaging in B2B"},"content":{"rendered":"    <style>\n\n                .dw_single_header_block_wrapper_16af88f68d0614 {\n            padding-top: 0;\n        }\n\n        \n                .dw_single_header_block_wrapper_16af88f68d0614 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_single_header_block_wrapper_16af88f68d0614 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_single_header_block_wrapper_16af88f68d0614 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    \n    <div class=\"dw_single_header_block_wrapper_16af88f68d0614\">\n        <div class=\"dw_single_header_block_background\" style=\"background-color: #FFF8F7\">\n            <div class=\"container center dw_single_header_block_container\">\n                <div class=\"dw_single_header_block_columns\">\n                    <div class=\"dw_single_header_block_column left\">\n                        <div class=\"dw_single_header_block_breadcrumb\"><div class=\"breadcrumbs\"><\/div><\/div>\n                        <div class=\"dw_single_header_block_content title\"><h1>Leads genereren grootste uitdaging in B2B<\/h1><\/div>\n                                                                    <\/div>\n                                        <div class=\"dw_single_header_block_column right\">\n                        <div class=\"dw_single_header_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/Effective-Sales-Enablement-Platform-892x595.jpg\" alt=\"\" \/>\n                        <\/div>\n                    <\/div>\n                                                    <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"container center dw_single_header_block_author\">\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_avatar\">\n                <img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/66e7bdd985c96541a95d59aaa415ce2ebbdafdfe81d0526e9674812c32859200?s=96&#038;d=mm&#038;r=g\" alt=\"\"\/>\n            <\/a>\n            <a href=\"https:\/\/www.spotonvision.com\/nl\/author\/ingrid\/\" class=\"dw_single_header_block_author_date dw_font_firasans s16 w500 h16\">\n                Ingrid Archer &#8211; Published:&nbsp;August 30, 2012            <\/a>\n        <\/div>\n            <\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Onlangs vroegen wij aan B2B marketeers wat voor hen de grootste marketinguitdaging is. De antwoorden kwamen van ruim 100 marketing managers en adviseurs. Ook al zijn wij geen gecertificeerd onderzoeksbureau, we kunnen natuurlijk wel de antwoorden rubriceren en delen met onze lezers. In volgorde van belangrijkheid:<\/p>\n<h2>Top 5 uitdagingen<\/h2>\n<p>1. <a href=\"https:\/\/www.spotonvision.com\/campagnes\/leadgeneratie\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Leads<\/strong> genereren<\/a> dan wel het bereiken van potenti\u00eble klanten<br \/>2. <strong>Content<\/strong>, contentmarketing en contentproductie<br \/>3. Algemene <strong>marketingstrategie<\/strong>, productintroducties<br \/>4. <strong>Brand awareness<\/strong> en positionering<br \/>5. <strong>Klanten<\/strong> <strong>behouden<\/strong> en klanttevredenheid omhoog (slechts 4 van de 112 respondenten)<\/p>\n<p>Wat opvalt is dat het grootste deel van de marketeers zich echt druk maakt om leads. Gelukkig maar, want uiteindelijk is dit de \u2018hard core marketing\u2019, daar doen we het voor en het is niet altijd even gemakkelijk, dat blijkt.<br \/>Op een nipte tweede plaats staat content in allerlei vormen, denk aan contentontwikkeling, contentproductie, contentoptimalisatie. Ik heb er voor het gemak ook een aantal social media uitdagingen onder gezet, want uiteindelijk is social media niets zonder content.<\/p>\n<p>Wat mij tot slot opvalt is dat maar weinig van de respondenten als uitdaging de klanttevredenheid of klantbehoud hebben. Misschien moeten we ons toch weer eens in het onderwerp van de Superpromotor verdiepen? Ik vond <a title=\"superpromoters\" href=\"http:\/\/www.frankwatching.com\/archive\/2011\/05\/26\/superpromoters-waarom-met-nieuwe-media-ook-een-nieuwe-klantstrategie-nodig-is\/\" target=\"_blank\" rel=\"noopener noreferrer\">een interessant artikel <\/a>over dat onderwerp op Frankwatching. Door te focussen op de bestaande klant en de tevredenheid kunnen we natuurlijk ook een vliegwiel voor nieuwe leads cre\u00ebren.<\/p>\n<p>Ook in de <a title=\"B2B Marketing Barometer 2012\" href=\"http:\/\/www.b2bmarketingforum.nl\/grootste-b2b-marketing-uitdaging-van-2012-is-nog-altijd-%E2%80%98nieuwe-klanten-werven%E2%80%99\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B Marketing Barometer 2012 <\/a>kwam het werven van nieuwe klanten op de eerste plaats in het rijtje uitdagingen. De barometer is een jaarlijks onderzoek dat TNS NIPO i.s.m. SPOTONVISION uitvoert onder B2B marketeers.<\/p>\n<p>Wil je aan de slag met een van de genoemde uitdagingen, maak eens <a title=\"afspraak spotONvision\" href=\"https:\/\/www.spotonvision.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">een afspraak<\/a> met SPOTONVISION. Wij duiken graag in alle bovenstaande uitdagingen met onze klanten.<\/p>\n<p>Wij zijn benieuwd of jouw B2B marketinguitdaging ook in de top 5 staat. Zo niet, wat staat bij jou bovenaan?<\/p>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af88f68d7a82 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af88f68d7a82 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af88f68d7a82 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af88f68d7a82 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af88f68d7a82 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af88f68d7a82 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af88f68d7a82 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af88f68d7a82 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af88f68d7a82.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16af88f68d7a82 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af88f68d7a82 .dw_cta_section_block_gradient {\n                    background: rgb(108,212,255);\n                    background: radial-gradient(circle, rgba(108,212,255,1) 60%, rgba(108,212,255,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>B2B-leadgeneratie maturity scan<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"entry-content\">\r\n<div class=\"entry-content\">\r\n\r\nOntvang een persoonlijk rapport met de volwassenheid van jouw marketing op basis van 9 vragen.\r\n\r\n<\/div>\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/b2b-campaign-maturity-scan\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Doe de scan<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SPOTONVISION ondervroeg ruim 100 B2B marketeers naar hun grootste uitdaging. Het grootste deel van de B2B marketeers maakt zich echt druk om leads genereren. Op een nipte tweede plaats staat content.<\/p>\n","protected":false},"author":12,"featured_media":40200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-36361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadgeneratie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Leads genereren grootste uitdaging in B2B | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Het grootste deel van de B2B marketeers maakt zich echt druk om leads genereren. 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