{"id":613,"date":"2023-11-17T13:41:56","date_gmt":"2023-11-17T13:41:56","guid":{"rendered":"https:\/\/www.spotonvision.com\/projecten\/"},"modified":"2024-03-12T10:08:40","modified_gmt":"2024-03-12T10:08:40","slug":"resources","status":"publish","type":"page","link":"https:\/\/www.spotonvision.com\/nl\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"    <style>\n\n                .dw_image_text_block_wrapper_16af5bcc845a60 {\n            padding-top: 0;\n        }\n\n        \n                .dw_image_text_block_wrapper_16af5bcc845a60 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_image_text_block_wrapper_16af5bcc845a60 dw_image_text_block_wrapper \">\n        <style>\n            .dw_image_text_block_wrapper_16af5bcc845a60 .dw_image_text_block_background_image::before {\n                background-color: #E3DFFF;\n            }\n\n            .dw_image_text_block_wrapper_16af5bcc845a60.dw_image_text_block_wrapper {\n                background-color: #225ec1;\n             background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important;\n                        }\n\n            .dw_image_text_block_wrapper_16af5bcc845a60 .dw_image_text_block_background_photo {\n                bottom: 0px;\n            }\n\n            @media only screen and (max-width: 1200px) {\n                .dw_image_text_block_wrapper_16af5bcc845a60 .dw_image_text_block_background_photo {\n                    bottom: 0px;\n                }\n            }\n\n        <\/style>\n        <div class=\"container dw_image_text_block_container\">\n            <div class=\"dw_image_text_block_columns square\">\n                <div class=\"dw_image_text_block_background_image\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t                            <picture>\n\t\t\t\t\t\t\t                            <img decoding=\"async\" class=\"dw_image_text_block_background_photo\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/22.jpg\" alt=\"\" width=\"\" height=\"\"\/>\n                            <\/picture>\n\n                <\/div>\n                <div class=\"dw_image_text_block_column left\">\n                    <div class=\"dw_image_text_block_content cutline dw_font_firasans s16 medium\">Kenniscentrum &#038; guides<\/div>\n                    <div class=\"dw_image_text_block_content title\"><h1>Resources<\/h1><\/div>\n                    <div class=\"dw_image_text_block_content description\">Lees onze nieuwste e-books over B2B Marketing, checklists en handige tools om groei op lange termijn te garanderen<\/div>\n                    <div class=\"dw_image_text_block_content buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t                    <\/div>\n                <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n    <style>\n\n                .dw_blog_post_block_wrapper_16af5bcc84c035 {\n            padding-top: 100px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_blog_post_block_wrapper_16af5bcc84c035 {\n                padding-top: 80px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_blog_post_block_wrapper_16af5bcc84c035 {\n                padding-top: 60px;\n            }\n        }\n\n        \n                .dw_blog_post_block_wrapper_16af5bcc84c035 {\n            padding-bottom: 100px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_blog_post_block_wrapper_16af5bcc84c035 {\n                padding-bottom: 80px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_blog_post_block_wrapper_16af5bcc84c035 {\n                padding-bottom: 60px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    <div class=\"dw_blog_post_block_wrapper dw_blog_post_block_wrapper_16af5bcc84c035 \" typ=\"projects\" ppp=\"9\" pg=\"\">\n        <div class=\"container\">\n\t\t\t\t\t\t            <div class=\"dw_blog_post_block_dynamic_content\">\n\n                <div class=\"dw_blog_post_block_filter_row\">\n                    <a href=\"#\" class=\"dw_blog_post_block_filter_column all active \" flt=\"all\">All<\/a>\n\t\t\t\t\t                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/account-based-marketing-nl\/\" class=\"dw_blog_post_block_filter_column account-based-marketing-nl\" flt=\"account-based-marketing-nl\">Account-based marketing<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/b2b-marketing-nl\/\" class=\"dw_blog_post_block_filter_column b2b-marketing-nl\" flt=\"b2b-marketing-nl\">B2B-marketing<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/buyer-persona-nl\/\" class=\"dw_blog_post_block_filter_column buyer-persona-nl\" flt=\"buyer-persona-nl\">Buyer persona<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/checklist\/\" class=\"dw_blog_post_block_filter_column checklist\" flt=\"checklist\">Checklist<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/content-marketing-nl\/\" class=\"dw_blog_post_block_filter_column content-marketing-nl\" flt=\"content-marketing-nl\">Content marketing<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/customer-journey-nl\/\" class=\"dw_blog_post_block_filter_column customer-journey-nl\" flt=\"customer-journey-nl\">Customer journey<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/e-book\/\" class=\"dw_blog_post_block_filter_column e-book\" flt=\"e-book\">E-book<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/infographic\/\" class=\"dw_blog_post_block_filter_column infographic\" flt=\"infographic\">Infographic<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/marketing-sales-nl\/\" class=\"dw_blog_post_block_filter_column marketing-sales-nl\" flt=\"marketing-sales-nl\">Marketing &amp; Sales<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/sales-enablement-nl\/\" class=\"dw_blog_post_block_filter_column sales-enablement-nl\" flt=\"sales-enablement-nl\">Sales enablement<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/scan\/\" class=\"dw_blog_post_block_filter_column scan\" flt=\"scan\">Scan<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/webinar\/\" class=\"dw_blog_post_block_filter_column webinar\" flt=\"webinar\">Webinar<\/a>                <\/div>\n\n\n                <div class=\"dw_blog_post_block_filter_row_mobile_toggler btn_secondary\">\n                    <span>Filter<\/span>\n                <\/div>\n\n                <div class=\"dw_blog_post_block_filter_row_mobile\" style=\"display:none\">\n                    <div class=\"dw_blog_post_block_filter_row_mobile_row\">\n\n                        <div class=\"dw_blog_post_block_filter_row_content\">\n                            <div class=\"dw_blog_post_block_filter_content_header\">\n                                Filter:\n                                <hr>\n                                <div class=\"dw_blog_post_block_filter_row_mobile_close\"><img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/close.svg\" alt=\"\"><\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_filter_content_detail\">\n                                <div class=\"item\"><a href=\"#\" class=\"dw_blog_post_block_filter_column all active \" flt=\"all\">All<\/a><\/div>\n\t\t\t\t\t\t\t\t                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/account-based-marketing-nl\/\" class=\"dw_blog_post_block_filter_column account-based-marketing-nl\" flt=\"account-based-marketing-nl\">Account-based marketing<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/b2b-marketing-nl\/\" class=\"dw_blog_post_block_filter_column b2b-marketing-nl\" flt=\"b2b-marketing-nl\">B2B-marketing<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/buyer-persona-nl\/\" class=\"dw_blog_post_block_filter_column buyer-persona-nl\" flt=\"buyer-persona-nl\">Buyer persona<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/checklist\/\" class=\"dw_blog_post_block_filter_column checklist\" flt=\"checklist\">Checklist<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/content-marketing-nl\/\" class=\"dw_blog_post_block_filter_column content-marketing-nl\" flt=\"content-marketing-nl\">Content marketing<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/customer-journey-nl\/\" class=\"dw_blog_post_block_filter_column customer-journey-nl\" flt=\"customer-journey-nl\">Customer journey<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/e-book\/\" class=\"dw_blog_post_block_filter_column e-book\" flt=\"e-book\">E-book<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/infographic\/\" class=\"dw_blog_post_block_filter_column infographic\" flt=\"infographic\">Infographic<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/marketing-sales-nl\/\" class=\"dw_blog_post_block_filter_column marketing-sales-nl\" flt=\"marketing-sales-nl\">Marketing &amp; Sales<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/sales-enablement-nl\/\" class=\"dw_blog_post_block_filter_column sales-enablement-nl\" flt=\"sales-enablement-nl\">Sales enablement<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/scan\/\" class=\"dw_blog_post_block_filter_column scan\" flt=\"scan\">Scan<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/resources_categorie\/webinar\/\" class=\"dw_blog_post_block_filter_column webinar\" flt=\"webinar\">Webinar<\/a><\/div>                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n\n\n            <div class=\"dw_blog_post_block_row\">\n\t\t\t\t                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/abm-booster-pack\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/ABM_Booster_pack-1-667x395.jpg\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">ABM Booster Pack<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Leer alles over ABM-strategie: van het begrijpen van je doelgroep tot het lanceren van je eerste campagne en het meten van succes, inclusief praktische voorbeelden.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/webinar-ai-potentie-b2b\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/05\/Online-B2B-Festival-2026-resource1-NL-667x398.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, B2B-marketing, Webinar<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Webinar: Potentieel van AI in B2B &#8211; Praktische inzichten<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Ontdek praktische inzichten over AI in B2B en hoe marketeers data, personalisatie, content en salesprocessen kunnen verbeteren met tools die echte waarde cre\u00ebren.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/webinar-abm-realiteit\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/05\/Online-B2B-Festival-2026-resource2-NL-667x398.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, B2B-marketing, Webinar<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Webinar: Realiteit van ABM &#8211; Inzichten uit de praktijk<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Ontdek praktijklessen over account-based marketing en leer hoe B2B-teams uitdagingen aanpakken, praktijkervaringen benutten en een sterkere ABM strategie bouwen.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/effectieve-abm-inzichten-europa-b2b-marketeers\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/10\/ABM-that-delivers-general-page-cover.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, E-book<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Effectieve ABM: Inzichten van Europa\u2019s beste B2B-marketeers<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Ontdek hoe Europa\u2019s toonaangevende B2B-marketeers ABM succesvol inzetten. Praktische strategie\u00ebn, lessen en cases in dit gratis ebook.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/het-abm-traject\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/09\/Online-Clinic-3-667x398.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, B2B-marketing, Webinar<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Webinar: Binnenkijken in het ABM-traject<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">In dit webinar deelt Sumi hoe ABM binnen haar organisatie werd ge\u00efmplementeerd, met de uitdagingen en de geleerde lessen.\nAan de hand van echte verhalen en praktische voorbeelden ontdek je wat er nodig is om meetbare impact te realiseren met ABM op schaal.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/strategieen-voor-b2b\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/09\/Online-Clinic-2-667x398.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, B2B-marketing, Webinar<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Webinar: Aan de slag met ABM: Slimmere strategie\u00ebn voor moderne B2B<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Leer van Ingrid Archer en Tamara den Hartog hoe je je ABM-reis succesvol start met slimmere strategie\u00ebn die data, AI en interne afstemming combineren voor vroege successen.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/webinar-abm-en-personalisatie\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/EN-3-667x398.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, B2B-marketing, Webinar<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Webinar: ABM en je website &#8211; Haal alles uit personalisatie\u00a0\u00a0<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Bekijk de webinar-opname en ontdek de belangrijkste ABM-trends voor 2025, de kracht van first-party data en hoe personalisatietools engagement en conversies stimuleren tijdens de hele buyer journey.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/van-target-account-naar-klant\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/EN-2-1-667x398.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, B2B-marketing, Webinar<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Webinar: Van target account naar klant\u00a0<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Bekijk de webinar-opname en ontdek hoe veranderend koopgedrag ABM hervormt en waarom personalisatie cruciaal is voor het stimuleren van engagement en pipeline.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/webinar-marketing-voor-b2b-in-2025\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/02\/B2B-Marketing-in-2025-667x398.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, B2B-marketing, Buyer persona, Webinar<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Webinar: Marketing voor B2B in 2025<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Bekijk onze online clinic en ontdek de nieuwste B2B-marketingtrends, waaronder de impact van AI, automatisering, personalisatie en meer.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"dw_blog_post_block_loadmore_wrapper hidden\" style=\"display:none;\">\n            <a href=\"#\" class=\"dw_blog_post_block_loadmore_button btn_primary fixed\" pg=\"1\" max=\"4\" style=\"display:none;\">Meer laden<\/a>\n        <\/div>\n        <div class=\"dw_blog_post_block_pagination_wrapper hidden\">\n\t\t\t                <div class=\"dw_blog_post_block_pagination_button active\">1<\/div>                    <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/page\/2\" class=\"dw_blog_post_block_pagination_button\">2<\/a>                    <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/page\/3\" class=\"dw_blog_post_block_pagination_button\">3<\/a>                    <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/page\/4\" class=\"dw_blog_post_block_pagination_button\">4<\/a>                <a href=\"https:\/\/www.spotonvision.com\/nl\/resources\/page\/2\" class=\"dw_blog_post_block_pagination_button next\"><i class=\"icon-angle-right\"><\/i><\/a>        <\/div>\n    <\/div>\n    <\/div>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-613","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Resources - SPOTONVISION<\/title>\n<meta name=\"description\" content=\"E-books, checklists en nog meer handige tools om jouw business te laten groeien\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/resources\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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