{"id":571,"date":"2023-10-25T08:07:21","date_gmt":"2023-10-25T06:07:21","guid":{"rendered":"https:\/\/www.spotonvision.com\/bloggen\/"},"modified":"2024-05-27T09:14:20","modified_gmt":"2024-05-27T07:14:20","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.spotonvision.com\/nl\/blog\/","title":{"rendered":"Blogs"},"content":{"rendered":"    <style>\n\n                .dw_image_text_block_wrapper_16af5bcdc9918a {\n            padding-top: 0;\n        }\n\n        \n                .dw_image_text_block_wrapper_16af5bcdc9918a {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_image_text_block_wrapper_16af5bcdc9918a dw_image_text_block_wrapper repeat\">\n        <style>\n            .dw_image_text_block_wrapper_16af5bcdc9918a .dw_image_text_block_background_image::before {\n                background-color: #E3DFFF;\n            }\n\n            .dw_image_text_block_wrapper_16af5bcdc9918a.dw_image_text_block_wrapper {\n                background-color: #225ec1;\n             background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important;\n                        }\n\n            .dw_image_text_block_wrapper_16af5bcdc9918a .dw_image_text_block_background_photo {\n                bottom: 0px;\n            }\n\n            @media only screen and (max-width: 1200px) {\n                .dw_image_text_block_wrapper_16af5bcdc9918a .dw_image_text_block_background_photo {\n                    bottom: 0px;\n                }\n            }\n\n        <\/style>\n        <div class=\"container dw_image_text_block_container\">\n            <div class=\"dw_image_text_block_columns square\">\n                <div class=\"dw_image_text_block_background_image\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t                            <picture>\n\t\t\t\t\t\t\t                            <img decoding=\"async\" class=\"dw_image_text_block_background_photo\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/Future-of-b2b.jpg\" alt=\"\" width=\"\" height=\"\"\/>\n                            <\/picture>\n\n                <\/div>\n                <div class=\"dw_image_text_block_column left\">\n                    <div class=\"dw_image_text_block_content cutline dw_font_firasans s16 medium\">Alle artikelen<\/div>\n                    <div class=\"dw_image_text_block_content title\"><h1>Blog en inzichten<\/h1><\/div>\n                    <div class=\"dw_image_text_block_content description\">Lees onze laatste blogs en inzichten om op de hoogte te blijven van de laatste ontwikkelingen in B2B Marketing<\/div>\n                    <div class=\"dw_image_text_block_content buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t                    <\/div>\n                <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n    <style>\n\n                .dw_blog_post_block_wrapper_16af5bcdc9f290 {\n            padding-top: 100px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_blog_post_block_wrapper_16af5bcdc9f290 {\n                padding-top: 80px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_blog_post_block_wrapper_16af5bcdc9f290 {\n                padding-top: 60px;\n            }\n        }\n\n        \n                .dw_blog_post_block_wrapper_16af5bcdc9f290 {\n            padding-bottom: 100px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_blog_post_block_wrapper_16af5bcdc9f290 {\n                padding-bottom: 80px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_blog_post_block_wrapper_16af5bcdc9f290 {\n                padding-bottom: 60px;\n            }\n        }\n\n        \n\n    <\/style>\n\t\n    <div class=\"dw_blog_post_block_wrapper dw_blog_post_block_wrapper_16af5bcdc9f290 \" typ=\"post\" ppp=\"9\" pg=\"\">\n        <div class=\"container\">\n\t\t\t\t\t\t            <div class=\"dw_blog_post_block_dynamic_content\">\n\n                <div class=\"dw_blog_post_block_filter_row\">\n                    <a href=\"#\" class=\"dw_blog_post_block_filter_column all active \" flt=\"all\">All<\/a>\n\t\t\t\t\t                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/abm-nl\/\" class=\"dw_blog_post_block_filter_column abm-nl\" flt=\"abm-nl\">Account-based marketing<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/adoptie-interne-organisatie\/\" class=\"dw_blog_post_block_filter_column adoptie-interne-organisatie\" flt=\"adoptie-interne-organisatie\">Adoptie interne organisatie<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/buyer-enablement-nl\/\" class=\"dw_blog_post_block_filter_column buyer-enablement-nl\" flt=\"buyer-enablement-nl\">Buyer Enablement<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/buyer-journey\/\" class=\"dw_blog_post_block_filter_column buyer-journey\" flt=\"buyer-journey\">Buyer Journey<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/buyer-persona\/\" class=\"dw_blog_post_block_filter_column buyer-persona\" flt=\"buyer-persona\">Buyer Persona&#8217;s<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/contentmarketing\/\" class=\"dw_blog_post_block_filter_column contentmarketing\" flt=\"contentmarketing\">Contentmarketing<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/conversational-marketing\/\" class=\"dw_blog_post_block_filter_column conversational-marketing\" flt=\"conversational-marketing\">Conversational Marketing<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/customer-journey-nl\/\" class=\"dw_blog_post_block_filter_column customer-journey-nl\" flt=\"customer-journey-nl\">Customer Journey<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/data-analytics-nl\/\" class=\"dw_blog_post_block_filter_column data-analytics-nl\" flt=\"data-analytics-nl\">Data &amp; Analytics<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/digital-marketing-nl\/\" class=\"dw_blog_post_block_filter_column digital-marketing-nl\" flt=\"digital-marketing-nl\">Digital Marketing<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/lead-management-nl\/\" class=\"dw_blog_post_block_filter_column lead-management-nl\" flt=\"lead-management-nl\">Lead Management<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/leadgeneratie\/\" class=\"dw_blog_post_block_filter_column leadgeneratie\" flt=\"leadgeneratie\">Leadgeneratie<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/marketing-automation-nl\/\" class=\"dw_blog_post_block_filter_column marketing-automation-nl\" flt=\"marketing-automation-nl\">Marketing Automation<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/positionering\/\" class=\"dw_blog_post_block_filter_column positionering\" flt=\"positionering\">Positionering<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/sales-enablement-nl\/\" class=\"dw_blog_post_block_filter_column sales-enablement-nl\" flt=\"sales-enablement-nl\">Sales Enablement<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/spotonvision-nl\/\" class=\"dw_blog_post_block_filter_column spotonvision-nl\" flt=\"spotonvision-nl\">SPOTONVISION<\/a>                        <a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/webinars\/\" class=\"dw_blog_post_block_filter_column webinars\" flt=\"webinars\">Webinars<\/a>                <\/div>\n\n\n                <div class=\"dw_blog_post_block_filter_row_mobile_toggler btn_secondary\">\n                    <span>Filter<\/span>\n                <\/div>\n\n                <div class=\"dw_blog_post_block_filter_row_mobile\" style=\"display:none\">\n                    <div class=\"dw_blog_post_block_filter_row_mobile_row\">\n\n                        <div class=\"dw_blog_post_block_filter_row_content\">\n                            <div class=\"dw_blog_post_block_filter_content_header\">\n                                Filter:\n                                <hr>\n                                <div class=\"dw_blog_post_block_filter_row_mobile_close\"><img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/close.svg\" alt=\"\"><\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_filter_content_detail\">\n                                <div class=\"item\"><a href=\"#\" class=\"dw_blog_post_block_filter_column all active \" flt=\"all\">All<\/a><\/div>\n\t\t\t\t\t\t\t\t                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/abm-nl\/\" class=\"dw_blog_post_block_filter_column abm-nl\" flt=\"abm-nl\">Account-based marketing<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/adoptie-interne-organisatie\/\" class=\"dw_blog_post_block_filter_column adoptie-interne-organisatie\" flt=\"adoptie-interne-organisatie\">Adoptie interne organisatie<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/buyer-enablement-nl\/\" class=\"dw_blog_post_block_filter_column buyer-enablement-nl\" flt=\"buyer-enablement-nl\">Buyer Enablement<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/buyer-journey\/\" class=\"dw_blog_post_block_filter_column buyer-journey\" flt=\"buyer-journey\">Buyer Journey<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/buyer-persona\/\" class=\"dw_blog_post_block_filter_column buyer-persona\" flt=\"buyer-persona\">Buyer Persona&#8217;s<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/contentmarketing\/\" class=\"dw_blog_post_block_filter_column contentmarketing\" flt=\"contentmarketing\">Contentmarketing<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/conversational-marketing\/\" class=\"dw_blog_post_block_filter_column conversational-marketing\" flt=\"conversational-marketing\">Conversational Marketing<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/customer-journey-nl\/\" class=\"dw_blog_post_block_filter_column customer-journey-nl\" flt=\"customer-journey-nl\">Customer Journey<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/data-analytics-nl\/\" class=\"dw_blog_post_block_filter_column data-analytics-nl\" flt=\"data-analytics-nl\">Data &amp; Analytics<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/digital-marketing-nl\/\" class=\"dw_blog_post_block_filter_column digital-marketing-nl\" flt=\"digital-marketing-nl\">Digital Marketing<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/lead-management-nl\/\" class=\"dw_blog_post_block_filter_column lead-management-nl\" flt=\"lead-management-nl\">Lead Management<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/leadgeneratie\/\" class=\"dw_blog_post_block_filter_column leadgeneratie\" flt=\"leadgeneratie\">Leadgeneratie<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/marketing-automation-nl\/\" class=\"dw_blog_post_block_filter_column marketing-automation-nl\" flt=\"marketing-automation-nl\">Marketing Automation<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/positionering\/\" class=\"dw_blog_post_block_filter_column positionering\" flt=\"positionering\">Positionering<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/sales-enablement-nl\/\" class=\"dw_blog_post_block_filter_column sales-enablement-nl\" flt=\"sales-enablement-nl\">Sales Enablement<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/spotonvision-nl\/\" class=\"dw_blog_post_block_filter_column spotonvision-nl\" flt=\"spotonvision-nl\">SPOTONVISION<\/a><\/div>                                    <div class=\"item\"><a href=\"https:\/\/www.spotonvision.com\/nl\/categorie\/webinars\/\" class=\"dw_blog_post_block_filter_column webinars\" flt=\"webinars\">Webinars<\/a><\/div>                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n            <\/div>\n\n\n            <div class=\"dw_blog_post_block_row\">\n\t\t\t\t                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/is-abm-geschikt-voor-jouw-bedrijf-zeven-vragen-en-zeven-tips\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/ABM_Fit.jpg\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, Account-based marketing, Adoptie interne organisatie, Leadgeneratie<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Is account-based marketing geschikt voor jouw organisatie? 7 vragen om je ABM-readiness te bepalen<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Momenteel lijkt iedere B2B-speler met ABM aan de slag te willen. Maar hoe weet je nu of ABM geschikt is voor jouw bedrijf?\u00a0<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/de-7-onderdelen-van-een-account-based-marketing-playbook\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/7-onderdelen-playbook-account-based-marketing-1-667x279.jpg\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Zo bouw je een account-based marketing playbook: 7 essenti\u00eble onderdelen<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Werken met een playbook in ABM? Wat zijn de voordelen en belangrijke onderdelen van een ABM playbook. Lees het hier!<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/aan-de-slag-met-account-based-marketing\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/06\/ABM-visual-voor-blog-2-667x445.jpg\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, Buyer Enablement, Contentmarketing<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Account-based marketing: vergroot je omzet bij key accounts en win grotere deals<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Account-based marketing is al jarenlang h\u00e9t buzzwoord in B2B. Maar wat is ABM eigenlijk en wat is het belang ervan in B2B-marketing?<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/buyer-persona-ai-interviews-eerst\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/07\/Workshop-photo-667x515.jpg\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Buyer Journey<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Buyer persona&#8217;s en AI: waarom \u00e9chte interviews nog steeds eerst komen<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">AI bouwt in minuten een buyer persona, maar niet het onderzoek erachter. Lees waarom interviews eerst komen, met resultaten van Yuki<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/hoe-meet-je-abm-en-het-succes-van-je-account-based-marketing\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/03\/ABM_Succes-1-667x395.jpg\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Hoe meet je ABM en het succes ervan?<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Met account-based marketing probeer je dus niet zoveel mogelijk leads te genereren, maar juist een zo goed mogelijk beeld en zoveel mogelijk engagement binnen jouw geselecteerde accounts op te bouwen. Met als doel? Het sluiten van die mooie deal!<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/relevantie-belangrijker-dan-bereik-de-realiteit-van-abm-in-complexe-b2b-organisaties\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/05\/Emy-Jager-Session_ABM-Forum-667x480.jpg\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, Sales Enablement<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Relevantie belangrijker dan bereik: de realiteit van ABM in complexe B2B-organisaties<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">ABM in complexe B2B-organisaties vraagt om scherpere keuzes dan alleen meer bereik. In deze blog lees je waarom relevantie, focus en samenwerking tussen sales en marketing bepalend zijn voor echte impact binnen complexe accounts.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/waarom-b2b-reputatie-en-relaties-belangrijker-zijn-dan-ooit\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/03\/The-extended-B2B-Buyer-Journey_blog-image-667x445.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Buyer Journey<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Waarom B2B reputatie en relaties belangrijker zijn dan ooit<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">In een AI-gedreven wereld is vertrouwen de meest waardevolle valuta voor B2B-bedrijven. Nu contentproductie versnelt, worden kopers kritischer. In deze blog lees je hoe vertrouwen beslissingen be\u00efnvloedt en hoe je duurzame klantrelaties opbouwt, als basis voor toekomstige groei.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/vergelijk-marketing-automation-account-based-marketing\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/11\/ChatGPT-Image-Dec-2-2025-01_10_28-PM-667x445.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing, Digital Marketing, Marketing Automation<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Vergelijk marketing automation platforms voor account-based marketing, bijgewerkt voor 2026<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Welke Marketing Automation Platforms zijn geschikt voor ABM, een vergelijking. Laatst bijgewerkt in 2026.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>                        <div class=\"dw_blog_post_block_column\" style=\"\">\n                        <a href=\"https:\/\/www.spotonvision.com\/nl\/van-formulieren-naar-signalen-hoe-b2b-teams-zich-aanpassen\/\" target=\"_self\">\n                            <div class=\"dw_blog_post_block_image\">\n                                <div class=\"dw_blog_post_block_image_triangle_wrapper\">\n                                    <div class=\"dw_blog_post_block_image_wrapper\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-8-2026-04_56_40-PM-667x445.png\" alt=\"\" class=\"dw_blog_post_block_image_itself\">\n                                    <\/div>\n                                    <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" class=\"dw_blog_post_block_triangles\" style=\"display: none;\">\n                                <\/div>\n                            <\/div>\n                            <div class=\"dw_blog_post_block_content\">\n                                <div class=\"dw_blog_post_block_categories dw_font_firasans s12 w500 h16\">Account-based marketing<\/div>\n                                <div class=\"dw_blog_post_block_title dw_font_firasans s18 w500 h24\">Van formulieren naar signalen. Hoe B2B-teams zich aanpassen in 2026<\/div>\n                                <div class=\"dw_blog_post_block_excerpt dw_font_firasans s14 w400 h26\">Formulieren laten steeds minder koopintentie zien in B2B. Ontdek hoe signal-based marketing, AI en account-based marketing (ABM) helpen om intentie eerder te herkennen en beter te benutten.<\/div>\n                                <div class=\"dw_blog_post_block_button\">\n                                    <div class=\"btn_tertiary\">Meer lezen<\/div>\n                                <\/div>\n                            <\/div>\n                        <\/a>\n                        <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"dw_blog_post_block_loadmore_wrapper hidden\" style=\"display:none;\">\n            <a href=\"#\" class=\"dw_blog_post_block_loadmore_button btn_primary fixed\" pg=\"1\" max=\"19\" style=\"display:none;\">Meer laden<\/a>\n        <\/div>\n        <div class=\"dw_blog_post_block_pagination_wrapper hidden\">\n\t\t\t                <div class=\"dw_blog_post_block_pagination_button active\">1<\/div>                    <a href=\"https:\/\/www.spotonvision.com\/nl\/blog\/page\/2\" class=\"dw_blog_post_block_pagination_button\">2<\/a>                    <a href=\"https:\/\/www.spotonvision.com\/nl\/blog\/page\/3\" class=\"dw_blog_post_block_pagination_button\">3<\/a>                    <a href=\"https:\/\/www.spotonvision.com\/nl\/blog\/page\/4\" class=\"dw_blog_post_block_pagination_button\">4<\/a>                    <a href=\"https:\/\/www.spotonvision.com\/nl\/blog\/page\/5\" class=\"dw_blog_post_block_pagination_button\">5<\/a>                <a href=\"https:\/\/www.spotonvision.com\/nl\/blog\/page\/2\" class=\"dw_blog_post_block_pagination_button next\"><i class=\"icon-angle-right\"><\/i><\/a>        <\/div>\n    <\/div>\n    <\/div>\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-571","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - 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