{"id":46603,"date":"2025-07-23T15:28:41","date_gmt":"2025-07-23T13:28:41","guid":{"rendered":"https:\/\/www.spotonvision.com\/?page_id=46603"},"modified":"2025-11-11T10:47:13","modified_gmt":"2025-11-11T09:47:13","slug":"customer-journey","status":"publish","type":"page","link":"https:\/\/www.spotonvision.com\/nl\/b2b-vision-academy\/customer-journey\/","title":{"rendered":"B2B Customer Journey: Verbeter de klantervaring en versterk de relatie"},"content":{"rendered":"    <style>\n\n                .dw_image_text_block_wrapper_16aeb5a9f01a79 {\n            padding-top: 0;\n        }\n\n        \n                .dw_image_text_block_wrapper_16aeb5a9f01a79 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_image_text_block_wrapper_16aeb5a9f01a79 dw_image_text_block_wrapper repeat\">\n        <style>\n            .dw_image_text_block_wrapper_16aeb5a9f01a79 .dw_image_text_block_background_image::before {\n                background-color: #e3dfff;\n            }\n\n            .dw_image_text_block_wrapper_16aeb5a9f01a79.dw_image_text_block_wrapper {\n                background-color: ;\n             background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important;\n                        }\n\n            .dw_image_text_block_wrapper_16aeb5a9f01a79 .dw_image_text_block_background_photo {\n                bottom: 0px;\n            }\n\n            @media only screen and (max-width: 1200px) {\n                .dw_image_text_block_wrapper_16aeb5a9f01a79 .dw_image_text_block_background_photo {\n                    bottom: 0px;\n                }\n            }\n\n        <\/style>\n        <div class=\"container dw_image_text_block_container\">\n            <div class=\"dw_image_text_block_columns none\">\n                <div class=\"dw_image_text_block_background_image\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t                            <picture>\n\t\t\t\t\t\t\t                            <img decoding=\"async\" class=\"dw_image_text_block_background_photo\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/07\/Geraldine_895x608-scaled-e1753194987886.png\" alt=\"\" width=\"\" height=\"\"\/>\n                            <\/picture>\n\n                <\/div>\n                <div class=\"dw_image_text_block_column left\">\n                    <div class=\"dw_image_text_block_content cutline dw_font_firasans s16 medium\"><\/div>\n                    <div class=\"dw_image_text_block_content title\"><h1>B2B Customer Journey: Verbeter de klantervaring en versterk de relatie<\/h1><\/div>\n                    <div class=\"dw_image_text_block_content description\">Volg onze praktische 6-weekse training en leer hoe je de B2B-klantreis in kaart brengt en optimaliseert. Speciaal voor marketing- en klantgerichte teams die klantgericht willen groeien en duurzame relaties willen opbouwen.<\/div>\n                    <div class=\"dw_image_text_block_content buttons\">\n\t\t\t\t\t\t                            <a href=\"https:\/\/app.apollo.io\/#\/meet\/shimon\/30-min\" target=\"_blank\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Aan de slag!<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t                            <a href=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/SPOTONVISION_Brochure-B2B-Vision-Academy.pdf\" target=\"_blank\" class=\"btn_secondary fixed white_text dw_font_firasans s14 w500 h16\">Bekijk de brochure<\/a>\n\t\t\t\t\t\t                    <\/div>\n                <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n\n                .dw_text_media_block_wrapper_16aeb5a9f0a709 {\n            padding-top: 0;\n        }\n\n        \n                .dw_text_media_block_wrapper_16aeb5a9f0a709 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_text_media_block_wrapper dw_text_media_block_wrapper_16aeb5a9f0a709  left\">\n                <div class=\"container\">\n            <div class=\"dw_text_media_block_row even\">\n                <div class=\"dw_text_media_block_column text\">\n                                                                <div class=\"dw_text_media_block_content\">Een sterke klantbeleving is d\u00e9 sleutel tot retentie, loyaliteit en groei. Maar hoe zorg je dat je klant \u00e9cht centraal staat in je organisatie? Deze training helpt je:\r\n<ul>\r\n \t<li>Krijg inzicht in de volledige B2B customer journey<\/li>\r\n \t<li>Verhoog de Customer Lifetime Value (CLV) met gerichte acties<\/li>\r\n \t<li>Zet klantfeedback om in concrete verbeteringen<\/li>\r\n \t<li>Gebruik data slim voor betere beslissingen<\/li>\r\n \t<li>Maak een verbeterplan dat aansluit bij jouw organisatie<\/li>\r\n<\/ul><\/div>\n                                                        <\/div>\n                <div class=\"dw_text_media_block_column media\">\n\n                                            <div class=\"dw_text_media_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/04\/Website-Rounded-Corner-Template-2-480x320.png\" alt=\"\" \/>\n                        <\/div>\n                    \n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_text_media_block_wrapper_16aeb5a9f1838d {\n            padding-top: 0;\n        }\n\n        \n                .dw_text_media_block_wrapper_16aeb5a9f1838d {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_text_media_block_wrapper dw_text_media_block_wrapper_16aeb5a9f1838d  right\">\n                <div class=\"container\">\n            <div class=\"dw_text_media_block_row even\">\n                <div class=\"dw_text_media_block_column text\">\n                                            <div class=\"dw_text_media_block_title\">\n                            <h2 class=\"dw_font_montserrat s40 w700 h50\">Wat je zult bereiken<\/h2>\n                        <\/div>\n                                                                <div class=\"dw_text_media_block_content\">Na afloop van het programma kun je:\r\n<ul>\r\n \t<li>Zelfstandig verder met de customer journey die je tijdens de training in kaart brengt<\/li>\r\n \t<li>Inzichten uit klantdata en feedback vertalen naar gerichte acties<\/li>\r\n \t<li>Strategie\u00ebn toepassen om de customer lifetime value (CLV) te verhogen<\/li>\r\n \t<li>Impactvolle contactmomenten cre\u00ebren die \u00e9cht het verschil maken<\/li>\r\n \t<li>Het verbeterplan inzetten om klantbetrokkenheid en retentie te versterken<\/li>\r\n<\/ul>\r\nLeren \u00e9n doen!<\/div>\n                                                        <\/div>\n                <div class=\"dw_text_media_block_column media\">\n\n                                            <div class=\"dw_text_media_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/07\/Website-Rounded-Corner-Vision-Academy-480x320.png\" alt=\"\" \/>\n                        <\/div>\n                    \n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\">\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex 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767px){.kt-info-box46603_41eb82-af .kt-blocks-info-box-link-wrap{border-top:5px solid #6cd4ff;border-right:5px solid #6cd4ff;border-bottom:5px solid #6cd4ff;border-left:5px solid #6cd4ff;}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box46603_41eb82-af\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_users kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Voor wie is dit programma bedoeld?<\/strong><\/h2><p class=\"kt-blocks-info-box-text\"><\/p><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-1\">B2B-marketeers, customer experience- en serviceteams<\/li>\n\n\n\n<li>Professionals die klantgericht willen werken op basis van data en feedback<\/li>\n\n\n\n<li>Teams die meer grip willen op de klantreis en loyaliteit<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-2\">Organisaties die hun klantbetrokkenheid structureel willen verbeteren<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-da33a7f8 wp-block-buttons-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/app.apollo.io\/#\/meet\/shimon\/30-min\" style=\"background-color:#ed5b45;padding-top:0;padding-bottom:0\" target=\"_blank\" rel=\"noreferrer noopener\">Aan de slag!<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:17px\" aria-hidden=\"true\" id=\"Implementing\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box46603_966d89-ef .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box46603_966d89-ef .kt-blocks-info-box-link-wrap{border-top:5px solid #6cd4ff;border-right:5px solid 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.kt-blocks-info-box-media-container{margin-top:-75px;margin-right:0px;margin-bottom:5px;margin-left:0px;}.kt-info-box46603_966d89-ef .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box46603_966d89-ef .kt-infobox-textcontent h2.kt-blocks-info-box-title{color:#0d3db0;font-size:30px;font-family:Montserrat;font-style:normal;font-weight:400;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box46603_966d89-ef .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.wp-block-kadence-infobox.kt-info-box46603_966d89-ef .kt-blocks-info-box-text{font-family:'Fira Sans';font-style:normal;font-weight:400;}.kt-info-box46603_966d89-ef .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box46603_966d89-ef .kt-blocks-info-box-link-wrap{border-top:5px solid #6cd4ff;border-right:5px solid #6cd4ff;border-bottom:5px solid #6cd4ff;border-left:5px solid #6cd4ff;}}@media all and (max-width: 767px){.kt-info-box46603_966d89-ef .kt-blocks-info-box-link-wrap{border-top:5px solid #6cd4ff;border-right:5px solid #6cd4ff;border-bottom:5px solid #6cd4ff;border-left:5px solid #6cd4ff;}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box46603_966d89-ef\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Wat is inbegrepen?<\/strong><\/h2><p class=\"kt-blocks-info-box-text\"><\/p><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-3\"><a>6 live en interactieve sessies met oefeningen en praktijkvoorbeelden<\/a><\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-4\">Tools en formats om de klantreis visueel te maken<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-5\">Inspirerende voorbeelden van B2B-klantreizen<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-6\">Een hands-on Customer Journey mapping workshop<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-7\">Officieel certificaat van deelname \u2013 inclusief badge voor op LinkedIn<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-8\">Optionele vervolgsessie met coaching (op aanvraag)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_review_slider_block_wrapper_16aeb5a9f23d44 {\n            padding-top: 0;\n        }\n\n        \n                .dw_review_slider_block_wrapper_16aeb5a9f23d44 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_review_slider_block_wrapper\">\n        <div class=\"dw_review_slider_block_columns\">\n            <div class=\"dw_review_slider_block_column left\">\n                <div class=\"dw_review_slider_block_quote_icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/quote.webp\" alt=\"\" width=\"92px\" height=\"72px\"\/>\n                                    <\/div>\n            <\/div>\n            <div class=\"dw_review_slider_block_column right dw_review_slider_block_wrapper_16aeb5a9f23d44\">\n                                    <div class=\"dw_review_slider_block_items single\">                        <div class=\"dw_review_slider_block_slide_item\">\n                            <div class=\"dw_review_slider_block_slide_item_columns\">\n                                <div class=\"dw_review_slider_block_slide_item_column left\">\n                                    <div class=\"dw_review_slider_block_slide_quote\"><!-- wp:paragraph -->\n<p><em>&#8220;De training was een perfecte mix van theorie en praktijk. De trainers gaven waardevolle inzichten en hielpen ons klantgerichte team in korte tijd naar een hoger niveau!&#8221;<\/em>\u00a0<\/p>\n<!-- \/wp:paragraph --><\/div>\n                                    <div class=\"dw_review_slider_block_slide_reviewer\">\n                                                                                <div class=\"dw_review_slider_block_slide_person_name dw_font_firasans s18 w500 h24\">Maaike Appelboom, Manager Customer Engagement- Fleet Support<\/div>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"dw_review_slider_block_slide_item_column right\">\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                                        <\/div>                            <\/div>\n        <\/div>\n    <\/div>\n    \n\n    <style>\n\n                .dw_text_media_block_wrapper_16aeb5a9f25784 {\n            padding-top: 100px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_text_media_block_wrapper_16aeb5a9f25784 {\n                padding-top: 80px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_text_media_block_wrapper_16aeb5a9f25784 {\n                padding-top: 60px;\n            }\n        }\n\n        \n                .dw_text_media_block_wrapper_16aeb5a9f25784 {\n            padding-bottom: 100px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_text_media_block_wrapper_16aeb5a9f25784 {\n                padding-bottom: 80px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_text_media_block_wrapper_16aeb5a9f25784 {\n                padding-bottom: 60px;\n            }\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_text_media_block_wrapper dw_text_media_block_wrapper_16aeb5a9f25784  left\">\n                <div class=\"container\">\n            <div class=\"dw_text_media_block_row even\">\n                <div class=\"dw_text_media_block_column text\">\n                                            <div class=\"dw_text_media_block_title\">\n                            <h2 class=\"dw_font_montserrat s40 w700 h50\">Praktische informatie<\/h2>\n                        <\/div>\n                                                                <div class=\"dw_text_media_block_content\"><ul>\r\n \t<li><strong>Duur:<\/strong> 6 weken<\/li>\r\n \t<li><strong>Format:<\/strong> In-person en online interactieve sessies in kleine groepen (minimaal 4 deelnemers)<\/li>\r\n \t<li><strong>Kosten:<\/strong> \u20ac1.895,- per persoon (korting mogelijk voor teams)<\/li>\r\n \t<li><strong>Taal:<\/strong> Engels of Nederlands<\/li>\r\n \t<li><strong>Regio:<\/strong> Europa<\/li>\r\n<\/ul>\r\n<span class=\"TextRun SCXW71612659 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW71612659 BCX0\">Meer weten? Bekijk de brochure van de <\/span><\/span><a href=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/06\/SPOTONVISION_Brochure-B2B-Vision-Academy.pdf\" target=\"_blank\" rel=\"noopener\">B2B Vision Academy Brochure<\/a><\/div>\n                                                        <\/div>\n                <div class=\"dw_text_media_block_column media\">\n\n                                            <div class=\"dw_text_media_block_image\">\n                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/09\/About-us-visual-3.png\" alt=\"\" \/>\n                        <\/div>\n                    \n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\">\n<h2 class=\"wp-block-heading\" id=\"h-veelgestelde-vragen\">Veelgestelde vragen<\/h2>\n\n\n<style>.kt-accordion-id46603_f47853-65 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id46603_f47853-65 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id46603_f47853-65 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px 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.kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:#0d3db0;border-top-color:#BE530B;border-right-color:#BE530B;border-bottom-color:#BE530B;border-left-color:#BE530B;}.kt-accordion-id46603_f47853-65:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id46603_f47853-65:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id46603_f47853-65:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose 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.kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-right-color:#BE530B;border-bottom-color:#BE530B;border-left-color:#BE530B;}}@media all and (max-width: 767px){.kt-accordion-id46603_f47853-65 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id46603_f47853-65 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id46603_f47853-65 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id46603_f47853-65 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #0d3db0;border-right:0px solid #0d3db0;border-bottom:0px solid #0d3db0;border-left:0px solid #0d3db0;}.kt-accordion-id46603_f47853-65 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id46603_f47853-65 .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-right-color:#eeeeee;border-bottom-color:#eeeeee;border-left-color:#eeeeee;}.kt-accordion-id46603_f47853-65 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id46603_f47853-65 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-right-color:#BE530B;border-bottom-color:#BE530B;border-left-color:#BE530B;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id46603_f47853-65 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane46603_d41b5c-2a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong><strong><strong>Moet ik al ervaring hebben met customer journey mapping?<\/strong><\/strong><\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Nee, we nemen je stap voor stap mee.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane46603_2464b5-7c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Is de training ook geschikt voor customer service of CX-teams?<\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Zeker, vooral als je samen met marketing of sales aan klantgerichtheid werkt.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane46603_a8b8d3-9f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Kan mijn hele team meedoen?<\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Graag zelfs. We raden aan om met minimaal 4 collega&#8217;s deel te nemen.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane46603_56fc75-a0\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong><strong>Wat als we een live sessie missen?<\/strong><\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Live deelname is het meest waardevol, maar, op verzoek, kunnen we een sessie-opname delen.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:300px\">\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeb5a9f30aa8 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb5a9f30aa8 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb5a9f30aa8 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeb5a9f30aa8 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeb5a9f30aa8 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeb5a9f30aa8 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeb5a9f30aa8 dw_cta_section_block_wrapper light\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeb5a9f30aa8 .dw_cta_section_block_column.left {\n            max-width: 1072px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeb5a9f30aa8.dw_cta_section_block_wrapper { \n                background-color: rgb(108,212,255);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/light_background_repeat.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aeb5a9f30aa8 .dw_cta_section_block_gradient {\n                background: rgb(108,212,255);\n                background: radial-gradient(circle, rgba(108,212,255,1) 40%, rgba(108,212,255,0) 100%) !important;\n           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class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/app.apollo.io\/#\/meet\/shimon\/30-min\" target=\"_blank\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Ik wil graag een gesprek inplannen<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n\n                .dw_custom_content_block_wrapper_16aeb5a9f33487 {\n            padding-top: 0;\n        }\n\n        \n                .dw_custom_content_block_wrapper_16aeb5a9f33487 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            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class=\"dw_custom_content_block_sub_column\">\n                                    <div class=\"dw_custom_content_block_accent\"><\/div>\n                                    <div class=\"dw_custom_content_block_image_wrapper\">\n                                        <div class=\"dw_custom_content_block_image_inner_wrapper\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/12\/afbeelding.png\" alt=\"\" \/>\n                                        <\/div>\n                                        <div class=\"dw_custom_content_slide_image_triangles\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" \/>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"dw_custom_content_block_content_wrapper\">\n                                        <div class=\"dw_custom_content_block_content_title dw_font_firasans s18 w500 h24\">Fleet Support tilt haar B2B-marketing naar een hoger niveau met de B2B Vision Academy<\/div>\n                                        <div class=\"dw_custom_content_block_content_button\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/customers\/autobinck-aligned-sales-and-marketing-with-spotonvision-b2b-vision-academy\/\"><div class=\"btn_primary fixed\">Lees meer<\/div><\/a>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\n                            \n                            <!-- HTML -->\n                            <div class=\"dw_custom_content_block_column\" perm=\"https:\/\/www.spotonvision.com\/smarter-b2b-growth-ai-driven-account-based-marketing\/\">\n                                <div class=\"dw_custom_content_block_sub_column\">\n                                    <div class=\"dw_custom_content_block_accent\"><\/div>\n                                    <div class=\"dw_custom_content_block_image_wrapper\">\n                                        <div class=\"dw_custom_content_block_image_inner_wrapper\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2025\/05\/ABM-London-2025_photo.png\" alt=\"\" \/>\n                                        <\/div>\n                                        <div class=\"dw_custom_content_slide_image_triangles\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" \/>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"dw_custom_content_block_content_wrapper\">\n                                        <div class=\"dw_custom_content_block_content_title dw_font_firasans s18 w500 h24\">Smarter B2B growth: the rise of AI-driven account-based marketing<\/div>\n                                        <div class=\"dw_custom_content_block_content_button\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/smarter-b2b-growth-ai-driven-account-based-marketing\/\"><div class=\"btn_primary fixed\">Lees meer<\/div><\/a>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\n                            \n                            <!-- HTML -->\n                            <div class=\"dw_custom_content_block_column\" perm=\"https:\/\/youtu.be\/OT3SL76AxI0?feature=shared\">\n                                <div class=\"dw_custom_content_block_sub_column\">\n                                    <div class=\"dw_custom_content_block_accent\"><\/div>\n                                    <div class=\"dw_custom_content_block_image_wrapper\">\n                                        <div class=\"dw_custom_content_block_image_inner_wrapper\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/09\/About-us-visual-3.png\" alt=\"\" \/>\n                                        <\/div>\n                                        <div class=\"dw_custom_content_slide_image_triangles\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.spotonvision.com\/wp-content\/themes\/spotonvision\/assets\/output\/images\/slide-hover-triagles.svg\" alt=\"\" \/>\n                                        <\/div>\n                                    <\/div>\n                                    <div class=\"dw_custom_content_block_content_wrapper\">\n                                        <div class=\"dw_custom_content_block_content_title dw_font_firasans s18 w500 h24\">B2B Vision Academy: Het geheim tot succes in B2B-campagnes<\/div>\n                                        <div class=\"dw_custom_content_block_content_button\">\n                                            <a href=\"https:\/\/youtu.be\/OT3SL76AxI0?feature=shared\"><div class=\"btn_primary fixed\">Lees meer<\/div><\/a>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n\n                            \n                <\/div>\n\n            <\/div>\n        <\/div>\n    <\/div>\n\n    ","protected":false},"excerpt":{"rendered":"<p>&nbsp; Veelgestelde vragen<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":1072,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-46603","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Customer Journey training- SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Volg onze praktische 6-weekse training en leer hoe je de B2B-klantreis in kaart brengt en optimaliseert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/b2b-vision-academy\/customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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