{"id":37712,"date":"2024-02-06T08:32:08","date_gmt":"2024-02-06T07:32:08","guid":{"rendered":"https:\/\/www.spotonvision.com\/?page_id=37712"},"modified":"2025-02-19T15:03:37","modified_gmt":"2025-02-19T14:03:37","slug":"sales-enablement","status":"publish","type":"page","link":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/sales-enablement\/","title":{"rendered":"Sales enablement"},"content":{"rendered":"    <style>\n\n                .dw_image_text_block_wrapper_16af73484f0d43 {\n            padding-top: 0;\n        }\n\n        \n                .dw_image_text_block_wrapper_16af73484f0d43 {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_image_text_block_wrapper_16af73484f0d43 dw_image_text_block_wrapper repeat\">\n        <style>\n            .dw_image_text_block_wrapper_16af73484f0d43 .dw_image_text_block_background_image::before {\n                background-color: rgb(227,223,255);\n            }\n\n            .dw_image_text_block_wrapper_16af73484f0d43.dw_image_text_block_wrapper {\n                background-color: #225ec1;\n             background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important;\n                        }\n\n            .dw_image_text_block_wrapper_16af73484f0d43 .dw_image_text_block_background_photo {\n                bottom: 0px;\n            }\n\n            @media only screen and (max-width: 1200px) {\n                .dw_image_text_block_wrapper_16af73484f0d43 .dw_image_text_block_background_photo {\n                    bottom: 0px;\n                }\n            }\n\n        <\/style>\n        <div class=\"container dw_image_text_block_container\">\n            <div class=\"dw_image_text_block_columns square\">\n                <div class=\"dw_image_text_block_background_image\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t                            <picture>\n\t\t\t\t\t\t\t                            <img decoding=\"async\" class=\"dw_image_text_block_background_photo\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/News.png\" alt=\"\" width=\"\" height=\"\"\/>\n                            <\/picture>\n\n                <\/div>\n                <div class=\"dw_image_text_block_column left\">\n                    <div class=\"dw_image_text_block_content cutline dw_font_firasans s16 medium\"><\/div>\n                    <div class=\"dw_image_text_block_content title\"><h1>Sales enablement<\/h1><\/div>\n                    <div class=\"dw_image_text_block_content description\"><section id=\"gp-section-1\" class=\"gp-section gp-section-hero gp-section-1\">\r\n<div class=\"hero-full-width\">\r\n<div class=\"outer-wrap\">\r\n<div class=\"wrap\">\r\n<div class=\"entry-content\">\r\n<div class=\"sub-title\">Zo doe je dat<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section><\/div>\n                    <div class=\"dw_image_text_block_content buttons\">\n\t\t\t\t\t\t                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Praat met ons<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t                    <\/div>\n                <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\"><div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-is-sales-enablement\">Wat is sales enablement?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Iedere marketeer wil graag bijdragen aan het succes van sales. Bij <a href=\"https:\/\/www.spotonvision.com\/nl\/wat-is-sales-enablement-strategieen-oplossingen-en-het-proces\/\">sales enablement<\/a> draait het om marketingactiviteiten en -programma\u2019s die de salesafdeling en sales in het algemeen, ondersteunen. Doel is dat sales effectiever en succesvoller tijdens het koopproces kan engagen met een koper en de deal sneller kan sluiten. Je kunt het ook\u00a0buyer enablement\u00a0noemen als je kijkt vanuit de koper. Dan gaat het over het eenvoudig en effici\u00ebnt maken van het koopproces door waardevolle informatie te verstrekken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-waarom-sales-enablement\">Waarom sales enablement?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sales enablement zorgt voor betere eindresultaten en voor een betere samenwerking tussen marketing en sales. Je wilt voorkomen dat je je bezighoudt, zoals Forrester Research het noemt, met \u2018random acts of sales support\u2019, dat wil zeggen dat er op allerlei manieren aan sales wordt gewerkt zonder achterliggende strategie. Je wilt effectief kunnen werken aan interactie en engagement met de koper en bijdragen aan het sneller sluiten van een deal.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-md \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_icon_column_block_wrapper_16af73485186ed {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_icon_column_block_wrapper_16af73485186ed {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_icon_column_block_wrapper_16af73485186ed {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_icon_column_block_wrapper_16af73485186ed {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_icon_column_block_wrapper_16af73485186ed {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_icon_column_block_wrapper_16af73485186ed {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_icon_column_block_wrapper dw_icon_column_block_wrapper_16af73485186ed\">\n        <div class=\"container dw_icon_column_block_container\">\n\t\t\t                <div class=\"dw_icon_column_block_title\"><h2>Sales enablement in 3 stappen:<\/h2><\/div>\n\t\t\t            <div class=\"dw_icon_column_block_row\">\n\t\t\t\t                    <div class=\"dw_icon_column_block_column\" style=\"max-width:33.333333333333%;\">\n\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_icon\"><i class=\"icon icon-arrow\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_title dw_font_firasans s18 w500 h24\">1. Inrichten salesproces als een cultuuruitdaging<\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_text\">Bij het ontwikkelen van een cultuur waarin sales en marketing effectief samenwerken gaan we ervan uit dat je wilt werken aan continue verbetering. Zo bespreek je met elkaar hoe je samen kunt verbeteren. Wat heb jij als marketeer nodig van je salescollega\u2019s en vice versa.<\/div>\n\t\t\t\t\t                        <\/div>                    <div class=\"dw_icon_column_block_column\" style=\"max-width:33.333333333333%;\">\n\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_icon\"><i class=\"icon icon-arrow\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_title dw_font_firasans s18 w500 h24\">2. Maak de juiste content die de koper helpt<\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_text\">Een voorbeeld van informatie die marketing en sales helpt om succesvol te zijn, is inzicht in het gedrag en de uitdagingen van leads of klanten. Je gaat dus aan de slag met het cre\u00ebren van waardevolle\u00a0<a href=\"https:\/\/www.spotonvision.com\/nl\/hoe-wij-helpen\/inzicht-in-kopers-strategie\/contentstrategie\/\">content<\/a>, zoals een artikel, infographic of e-book. Of misschien is hulp nodig bij offertetrajecten. Belangrijk is dat je denkt vanuit de koper en dat dat je samen met sales die koper bedient. We betrekken ook sales bij het maken en beheren van de content.<\/div>\n\t\t\t\t\t                        <\/div>                    <div class=\"dw_icon_column_block_column\" style=\"max-width:33.333333333333%;\">\n\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_icon\"><i class=\"icon icon-arrow\"><\/i><\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_title dw_font_firasans s18 w500 h24\">3. Gebruik technologie die het (ver)kopen nog gemakkelijker maakt<\/div>\n\t\t\t\t\t\t\t\t\t\t\t                        <div class=\"dw_icon_column_block_column_text\">Er is voldoende op de markt om het verkopen en kopen gemakkelijker te maken. Heb je al de juiste tools in huis naast je CRM-systeem? Ieder bedrijf en iedere salesafdeling zal andere behoeftes hebben. Het is jullie om hier samen over in gesprek te gaan. Uiteraard helpen wij hier graag bij. Wij doen het vaker!<\/div>\n\t\t\t\t\t                        <\/div>\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\"><div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-voordelen-van-sales-enablement-met-spotonvision\">De voordelen van sales enablement met SPOTONVISION<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Processen, content en technologie die verbinden<\/li>\n\n\n\n<li>Succesvolle samenwerking tussen Sales en Marketing<\/li>\n\n\n\n<li>Fundamentele verbeteringen die je direct in de praktijk kunt brengen<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-zo-gaan-we-samen-aan-de-slag\">Zo gaan we samen aan de slag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SPOTONVISION helpt je bij het in kaart brengen van informatiebehoeften van de koper en bij het cre\u00ebren van processen en plannen en tools die hierop aansluiten. Op die manier geven we handen en voeten aan jouw sales en buyer enablement.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-md \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16af734851d338 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af734851d338 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af734851d338 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16af734851d338 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16af734851d338 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16af734851d338 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16af734851d338 dw_cta_section_block_wrapper\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16af734851d338 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16af734851d338.dw_cta_section_block_wrapper { \n                background-color: rgb(34,94,193);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16af734851d338 .dw_cta_section_block_gradient {\n                background: rgb(34,94,193);\n                background: radial-gradient(circle, rgba(34,94,193,1) 40%, rgba(34,94,193,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16af734851d338 .dw_cta_section_block_gradient {\n                    background: rgb(34,94,193);\n                    background: radial-gradient(circle, rgba(34,94,193,1) 60%, rgba(34,94,193,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\">Transformeer je marketing<\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Neem contact op<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\">\r\n\r\nZullen we afspreken voor een kopje koffie?\r\n\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Praat met ons<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Wat is sales enablement? Iedere marketeer wil graag bijdragen aan het succes van sales. Bij sales enablement draait het om marketingactiviteiten en -programma\u2019s die de salesafdeling en sales in het algemeen, ondersteunen. Doel is dat sales effectiever en succesvoller tijdens het koopproces kan engagen met een koper en de deal sneller kan sluiten. Je kunt [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":35528,"parent":658,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37712","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sales enablement - Zo doe je dat | SPOTONVISION<\/title>\n<meta name=\"description\" content=\"Ondersteun sales om de relatie met de prospect of klant te versterken en om de aandacht van een koper gedurende het hele B2B-koopproces vast te houden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/sales-enablement\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales enablement\" \/>\n<meta property=\"og:description\" content=\"Ondersteun sales om de relatie met de prospect of klant te versterken en om de aandacht van een koper gedurende het hele B2B-koopproces vast te houden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/sales-enablement\/\" \/>\n<meta property=\"og:site_name\" content=\"SPOTONVISION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SPOTONVISION.B2B\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T14:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/News.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"356\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SPOTONVISION\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/sales-enablement\\\/\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/sales-enablement\\\/\",\"name\":\"Sales enablement - Zo doe je dat | SPOTONVISION\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/sales-enablement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/sales-enablement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/News.png\",\"datePublished\":\"2024-02-06T07:32:08+00:00\",\"dateModified\":\"2025-02-19T14:03:37+00:00\",\"description\":\"Ondersteun sales om de relatie met de prospect of klant te versterken en om de aandacht van een koper gedurende het hele B2B-koopproces vast te houden.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/sales-enablement\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/sales-enablement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/sales-enablement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/News.png\",\"contentUrl\":\"https:\\\/\\\/www.spotonvision.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/News.png\",\"width\":600,\"height\":356},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/inzicht-in-kopers-strategie\\\/sales-enablement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.spotonvision.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inzicht in kopers &amp; 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