{"id":37680,"date":"2024-02-05T13:37:35","date_gmt":"2024-02-05T12:37:35","guid":{"rendered":"https:\/\/www.spotonvision.com\/?page_id=37680"},"modified":"2024-10-21T15:30:56","modified_gmt":"2024-10-21T13:30:56","slug":"contentstrategie","status":"publish","type":"page","link":"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/contentstrategie\/","title":{"rendered":"Contentstrategie"},"content":{"rendered":"    <style>\n\n                .dw_image_text_block_wrapper_16aeddb034758a {\n            padding-top: 0;\n        }\n\n        \n                .dw_image_text_block_wrapper_16aeddb034758a {\n            padding-bottom: 0;\n        }\n\n        \n\n    <\/style>\n\t    <div class=\"dw_image_text_block_wrapper_16aeddb034758a dw_image_text_block_wrapper repeat\">\n        <style>\n            .dw_image_text_block_wrapper_16aeddb034758a .dw_image_text_block_background_image::before {\n                background-color: rgb(237,91,69);\n            }\n\n            .dw_image_text_block_wrapper_16aeddb034758a.dw_image_text_block_wrapper {\n                background-color: #225ec1;\n             background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important;\n                        }\n\n            .dw_image_text_block_wrapper_16aeddb034758a .dw_image_text_block_background_photo {\n                bottom: 0px;\n            }\n\n            @media only screen and (max-width: 1200px) {\n                .dw_image_text_block_wrapper_16aeddb034758a .dw_image_text_block_background_photo {\n                    bottom: 0px;\n                }\n            }\n\n        <\/style>\n        <div class=\"container dw_image_text_block_container\">\n            <div class=\"dw_image_text_block_columns square\">\n                <div class=\"dw_image_text_block_background_image\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t                            <picture>\n\t\t\t\t\t\t\t                            <img decoding=\"async\" class=\"dw_image_text_block_background_photo\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/01\/Buyer-insights.jpg\" alt=\"\" width=\"\" height=\"\"\/>\n                            <\/picture>\n\n                <\/div>\n                <div class=\"dw_image_text_block_column left\">\n                    <div class=\"dw_image_text_block_content cutline dw_font_firasans s16 medium\"><\/div>\n                    <div class=\"dw_image_text_block_content title\"><h1>Content\r\nstrategie<\/h1><\/div>\n                    <div class=\"dw_image_text_block_content description\"><section id=\"gp-section-1\" class=\"gp-section gp-section-hero gp-section-1\">\r\n<div class=\"hero-full-width\">\r\n<div class=\"outer-wrap\">\r\n<div class=\"wrap\">\r\n<div class=\"entry-content\">\r\n<div class=\"sub-title\">Bereik elke klant met precies de juiste boodschap<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section><\/div>\n                    <div class=\"dw_image_text_block_content buttons\">\n\t\t\t\t\t\t                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Direct contact<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t                    <\/div>\n                <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n\t\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1220px\"><div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-is-contentstrategie-in-b2b\">Wat is contentstrategie in B2B?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bij het opbouwen van waardevolle zakelijke relaties is een sterke contentstrategie essentieel.&nbsp;<strong>Goede content raakt een snaar<\/strong>. Van blogs en webinars en van video\u2019s tot whitepapers:&nbsp;<strong>met het juiste onderwerp op het juiste moment cre\u00eber je een klantervaring die persoonlijk aanvoelt<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leer eerst je (potenti\u00eble) klanten en hun behoeften kennen. Met slimme contentmapping bepaal je vervolgens thema\u2019s die perfect passen bij elke fase van het koopproces. Zo genereer je&nbsp;leads&nbsp;en presenteer je jezelf als thought leader.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual-1024x499.webp\" alt=\"\" class=\"wp-image-37082\" srcset=\"https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual-1024x499.webp 1024w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual-300x146.webp 300w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual-768x374.webp 768w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual-150x73.webp 150w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual-480x234.webp 480w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual-560x273.webp 560w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual-667x325.webp 667w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual-892x434.webp 892w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual-1100x536.webp 1100w, https:\/\/www.spotonvision.com\/wp-content\/uploads\/2024\/02\/Content-mapping-Strategy-visual.webp 1232w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"dupi_spacer_content sp-md \"><\/div>\n      \n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-6-stappen-naar-jouw-contentmarketingstrategie\">In 6 stappen naar jouw contentmarketingstrategie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In zes stappen een succesvolle contentmarketingstrategie, wij helpen je. Samen krijgen we inzicht in je koper, ontdekken met welke content je het meest kunt betekenen \u2013 en welke bestaande content je slim kunt recyclen.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-1-stel-buyer-persona-s-op\"><strong>1. Stel buyer persona\u2019s op<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Met&nbsp;<a href=\"https:\/\/www.spotonvision.com\/nl\/hoe-wij-helpen\/inzicht-in-kopers-strategie\/buyer-personas\/\">buyer persona\u2019s<\/a>&nbsp;krijgen je inzicht in je kopers en hun informatiebehoeften. Ook ontdekken we welke beslissers een rol spelen in het koopproces.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-2-bepaal-thema-s-en-content\"><strong>2. Bepaal thema\u2019s en content<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Heb je een duidelijk beeld van de&nbsp;<a href=\"https:\/\/www.spotonvision.com\/nl\/hoe-wij-helpen\/inzicht-in-kopers-strategie\/buyer-journey\/\">buyer journey<\/a>? Dan is het tijd voor: het bepalen van thema\u2019s en content die aansluiten op de behoeften van je koper. Zo verhoog je de kans op conversie en omzet. Samen verzamelen we alle idee\u00ebn in een overzichtelijke contentmap.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-3-creeer-content\"><strong>3. Cre\u00eber content<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">We maken niet zomaar content, maar content die echt iets betekent voor je kopers. Content die precies die informatie biedt waarnaar ze op zoek zijn \u2013 en meer.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-4-promoot-je-content\"><strong>4. Promoot je content<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Je content laten schitteren, kan alleen met goede promotie. Zo wordt je gezien. We onderzoeken samen met jou de meest succesvolle manieren om de juiste aandacht te geven in een wereld die om aandacht vraagt.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-5-meet-de-resultaten\"><strong>5. Meet de resultaten<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Hoe meet je op een slimme manier de resultaten? Dit maken we graag zichtbaar. Door kritisch naar de content en de respons te kijken, krijg je inzicht in elk resultaat. Met die kennis plan je de volgende marketingcampagne.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-6-recycle-je-content\"><strong>6. Recycle je content<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Je hoeft het wiel niet constant opnieuw uit te vinden. Kijk bij het opzetten van een nieuwe marketingcampagne eerst welke content er aanwezig is en hoe je die slim kan hergebruiken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-voordelen-van-een-contentstrategie-met-spotonvision\">De voordelen van een contentstrategie met SPOTONVISION<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Een manier van werken waarmee je echt resultaat behaalt<\/li>\n\n\n\n<li>Inzicht en overzicht voor productie, publicatie en promotie<\/li>\n\n\n\n<li>Unieke content die past bij je koper<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-zo-gaan-we-samen-aan-de-slag\">Zo gaan we samen aan de slag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contentmarketing bij SPOTONVISION betekent een ge\u00efntegreerde, klantgerichte manier van werken, waarbij inhoud en campagnes op elkaar zijn afgestemd. Zo raak je de koper en bind je jouw klant, altijd en overal.<\/p>\n\n\n<div class=\"dupi_spacer_content sp-md \"><\/div>\n      <\/div>\n<\/div>\n\n\n    <style>\n\n                .dw_cta_section_block_wrapper_16aeddb03669e8 {\n            padding-top: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeddb03669e8 {\n                padding-top: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeddb03669e8 {\n                padding-top: 30px;\n            }\n        }\n\n        \n                .dw_cta_section_block_wrapper_16aeddb03669e8 {\n            padding-bottom: 60px;\n        }\n\n        @media only screen and (max-width: 991px) {\n            .dw_cta_section_block_wrapper_16aeddb03669e8 {\n                padding-bottom: 45px;\n            }\n        }\n\n        @media only screen and (max-width: 768px) {\n            .dw_cta_section_block_wrapper_16aeddb03669e8 {\n                padding-bottom: 30px;\n            }\n        }\n\n        \n\n    <\/style>\n\t<div class=\"dw_cta_section_block_wrapper_16aeddb03669e8 dw_cta_section_block_wrapper\">\n    <style>\n\n        .dw_cta_section_block_wrapper_16aeddb03669e8 .dw_cta_section_block_column.left {\n            max-width: 600px;\n        }\n\n                    .dw_cta_section_block_wrapper_16aeddb03669e8.dw_cta_section_block_wrapper { \n                background-color: rgb(34,94,193);\n                background-image: url(https:\/\/www.spotonvision.com\/wp-content\/uploads\/2023\/12\/dark_background_repeat_v4.png) !important; \n            }\n\n            .dw_cta_section_block_wrapper_16aeddb03669e8 .dw_cta_section_block_gradient {\n                background: rgb(34,94,193);\n                background: radial-gradient(circle, rgba(34,94,193,1) 40%, rgba(34,94,193,0) 100%) !important;\n            }\n            @media only screen and (max-width: 768px) {\n                .dw_cta_section_block_wrapper_16aeddb03669e8 .dw_cta_section_block_gradient {\n                    background: rgb(34,94,193);\n                    background: radial-gradient(circle, rgba(34,94,193,1) 60%, rgba(34,94,193,0) 100%) !important;\n                }\n            }\n        \n        \n    <\/style>\n    <div class=\"dw_cta_section_block_gradient\"><\/div>\n    <div class=\"container dw_cta_section_block_container\">\n        <div class=\"dw_cta_section_block_columns\">\n            \n            <div class=\"dw_cta_section_block_column left\">\n                <div class=\"dw_cta_section_block_content cutline dw_font_firasans s16 w400 h26\">Transformeer je marketing<\/div>\n                <div class=\"dw_cta_section_block_content title\"><h2>Neem contact op<\/h2><\/div>\n                <div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\"><div class=\"dw_cta_section_block_content description dw_font_firasans s16 w300 h26\">\r\n\r\nZullen we afspreken voor een kopje koffie?\r\n\r\n<\/div><\/div>\n                <div class=\"dw_cta_section_block_content buttons\">\n                                            <a href=\"https:\/\/www.spotonvision.com\/nl\/contact\/\" target=\"\" class=\"btn_primary fixed dw_font_firasans s14 w500 h16\">Praat met ons<\/a>\n                                                        <\/div>\n            <\/div>\n            <div class=\"dw_cta_section_block_column right\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Wat is contentstrategie in B2B? Bij het opbouwen van waardevolle zakelijke relaties is een sterke contentstrategie essentieel.&nbsp;Goede content raakt een snaar. Van blogs en webinars en van video\u2019s tot whitepapers:&nbsp;met het juiste onderwerp op het juiste moment cre\u00eber je een klantervaring die persoonlijk aanvoelt. Leer eerst je (potenti\u00eble) klanten en hun behoeften kennen. Met slimme [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":35448,"parent":658,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37680","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contentstrategie - Raak elke klant met precies de juiste boodschap<\/title>\n<meta name=\"description\" content=\"Met de juiste content genereer je betere leads en profileer je jezelf als thought leader. Stel je eigen B2B-contentmarketingstrategie op in 6 stappen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spotonvision.com\/nl\/inzicht-in-kopers-strategie\/contentstrategie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contentstrategie\" \/>\n<meta property=\"og:description\" content=\"Met de juiste content genereer je betere leads en profileer je jezelf als thought leader. 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